E-Mail: *.*********@*****.*** Mobile: +91-961*******
www.thesecrethighway.com
Profile Summary
< Management Trainee, Marketing at the Apparel Group, Dubai
< M.B.A. (Marketing & Strategy) from Great Lakes Institute of Management,
Chennai (2012-13)
< Bachelor of Engineering (Computer Science) from Mumbai University
< Experience in engaging with multiple stakeholders both internal and
external to drive marketing activities
< 33 months pre MBA work experience as an Instructional Designer in the e-
Learning domain
< Expertise in identifying Training & Development need of customers to
develop and implement innovative Learning Solutions based on appropriate
Instructional Design Strategies
< Extensive experience in Content Design and Development across both
technical and non-technical domains including Marketing and Sales
< Led effective and seamless engagements with global clients, gained
experience in customer engagement and expectation management
< Experience in owning and operating travel experience sharing website
(www.thesecrethighway.com)
< Certified by Ministry of Micro Small and Medium Enterprises in Digital
Marketing
< Skills: Team/ People Management, proven leadership skills, expert in
cross functional co-ordination, effective communicator, good with
multitasking, attention to details & strong analytical skills with
logical thinking and problem solving abilities, Excellent writing skills
and verbal communication skills
Professional Scan
Apr 2014 onwards
. Free-lance writing assignments
. Conceptualization, planning, design, implementation of self-owned travel
experience sharing website (www.thesecrethighway.com)
Dec 2013 - Mar 2014: Apparel Group, Dubai
Designation: Management Trainee, Marketing
. Managing the production of marketing materials, such as posters, flyers,
newsletters, e-newsletters
. Executing a comprehensive social media strategy focused on high quality
marketing content
. Responsible for all internal marketing communications
. Liaising and networking with a range of stakeholders including customers,
colleagues, graphic designers
. Contributing to development of marketing plans and strategies by
providing various inputs such as timely reports spanning important KPIs,
marketing strategy inputs in team meetings
. Working closely with the creative department and providing marketing
content for the social media platforms
. Assist in the management of the company's e-commerce website,
www.dukanee.com
Past Engagements
LRN Technologies and Content Solutions Instructional
Designer Feb 2009 - Nov 2009
. Worked in the Novo Nordisk project, Ensuring timely delivery of artefacts
through proper planning, scheduling and execution
. Interacted & collaborated with multitude of SMEs across variety of
domains such as Marketing, legal, ethics, and CSR etc. to ensure
technical/functional accuracy of the trainings
. Worked in the production support team, handled and resolved production
support queries
. Created training content for clients such as, Rolls Royce, Pfizer, SAAB,
BAE Systems, Novo Nordisk, and Camelot
. Coordinated with the QA, Research, Design teams to create synergies
leading to high quality product
NIIT Limited Development
Executive Nov 2006 - Oct2008
. Gathered and synthesized training requirements; created trainings for the
Sales, Pre-Sales, and Product Development teams of McAfee, HP and
Microsoft
. Performed requirements analysis, requirements gathering, organized,
prioritized and validated requirements for clients' training needs
. Performed the role of an acting Analyst in the McAfee project
. Undertook knowledge management and process improvement activities,
trained and mentored new team members
. Visualized creative graphics for the training material with the
Communication Design team to deliver innovative, creative and rich e
learning content
. Coordinated with the research, design, edit, production, and QA team to
deliver high quality products
. Worked with cross functional teams to deliver error-free, high quality
and creative products
Education
2013 PGPM (Marketing and Strategy) from Great Lakes Institute of Management,
Chennai, 3.3/4 GPA
2006 B.E (Computer Science), from Mumbai University, 66.06%
Academic Projects
. Intern at The Hindu, Chennai: Working directly with Head of Research for
Business Line on a new initiative
. Intern at MyDeals24X7: Working on Business Development, Lead Generation
and Internet Marketing
. Active Member of Economics Club at Great Lakes
. Empirical Study on 'Destination Branding Through Indian Cinema'
. Consumer Behavior study in the Food and Beverage domain, Paint Industry
and Automobile Industry
. Brand Audit of Titan including detailed study of Brand Image, Positioning
& Personality
. Market Research: Project to identify the factors driving Brand Loyalty in
consumer durables (Nokia)
Extra- curricular Activities
. Involved in Karma Yoga program, learnt about Transformational Leadership
& improving education delivery
. Winner of inter/intra-college robotics and sports events, and English
debate competition at school
. Participated in inter-B School article writing competitions in AY 2012-13