Sales Marketing

Ira Sabran, Ph.D.

** ********** ***** **** 978-***-****

Carlisle, MA 01741 Mobile 978-***-****

Fax 978-***-**** Email *******@***********.***

BIOTECH MARKETING / BRAND MANAGEMENT EXECUTIVE

Noted Accomplishments:

Developed and commercialized the first available nucleic acid cloning and sequencing kit.

Successfully launched and sold a bioseparations business (now part of 3M).

Built marketing/PR consultancy from $1.6M to $40M.

Accomplished marketing professional with a unique blend of technical, marketing and business

development experience across a range of high tech industries. Marketing emphasis on biotech,

chromatography, drug discovery, bioassay, membrane filtration and electronics. Experienced at

creating and implementing strategic and tactical marketing initiatives designed to build world class

brands. Proactively forges business relationships, boosting product line revenue and profitability,

stimulating sales channels, identifying strategic partners and penetrating new market segments.

Strengths in global strategic planning, public relations, business development, brand management,

and personnel development.

Professional Experience

Lodico & Co., Carlisle, MA 1993–Present

Executive Vice President (1996 – PRESENT)

VICE PRESIDENT STRATEGIC PLANNING (1993 – 1996)

Develops and implements global, integrated, strategic and tactical marketing plans for a broad

array of high-tech clients. Manages corporate and product marketing including branding

strategies, public relations, internet initiatives, direct mail, event, and print media campaigns.

Built and managed sixteen-member marketing department with international satellite offices.

Directs marketing efforts for biotech, biopharma, electronics, computer, and industrial clients.

Brings strong global relationships with the editorial and publishing communities.

Selected Results

Grew marketing consultancy from $1.6M to $40M; opened offices in London,

San Jose and Taipei; grew business from 4 to 33 employees; managed marketing

budgets up to $2.5M

Develops and implements marketing best-practices operating procedures

Researches, develops and executes marketing plans that achieved corporate

and product goals for dozens of clients ranging from start-ups to billion dollar entities

Provides counsel to startups and established companies including: Celsis,

Maybridge, Millipore, Texas Instruments, Fairchild Semiconductor, Open Sky,

STMicroelectronics, and Delta Electronics

Cuno, Inc. (now 3M) – Meriden, CT 1991–1993

Bioken Separations, Inc. – Norwood, MA (Acquired by Cuno) 1989–1991

Cuno: Vice President Sales and Marketing (1991 – 1993)

BIOKEN: FOUNDING PRINCIPAL AND VP SALES AND MARKETING (1989-1991)

Responsible for sales and marketing for start-up bioprocess purification company with product

line targeting pharmaceutical, biomedical, process industrial, automotive and semiconductor

markets.

Selected Results

Grew startup sales from $0 to $12M in two years; Developed and executed

marketing and sales strategies

Cuno - Selected Results (cont.)

Facilitated acquisition of Bioken Separations by Cuno in 1991

Post-acquisition, promoted to lead Cuno sales, marketing and customer service

In one year, grew Cuno revenues from $38M to $46M and increased profitability

17%

Resurrected relationships with 20 distributors by instituting a distributor council

and developing distributor training programs

Managed 33 sales and marketing professionals

2

Romicon, Inc. (A Division of Rohm and Haas) – Woburn, MA 1987–1989

VP Sales and Marketing

Recruited to this $16M manufacturer of capital equipment and consumables to strengthen

process industrial sales and to identify new technology partners. Successfully penetrated

chemical, pharmaceutical, biotech, automotive, and semiconductor markets. Clients included

Eli Lilly, Monsanto, Aldrich Chemicals, Roche, Bayer, Genentech, and Genzyme.

Selected Results

Identified new product needs and championed product development / acquisition

INCREASED SALES 50% FROM $16M TO $24M

Unified and refreshed brand treatment and messaging

Identified and forged three strategic alliances & expansion into new markets

Launched 4 product lines

Whatman BioSystems, Inc. (now GE Healthcare) – Clifton, NJ 1984–1987

VP Sales and Marketing

Recruited to Whatman, a $55M manufacturer of scientific products to build a bioseparations

business. Focused on industrial, pharmaceutical and academic accounts.

Selected Results

Developed and implemented new business establishing company’s presence in

large scale purification industry; launched capital equipment and consumable line

Developed messaging, supporting literature, sales training and advertising

programs

GREW SALES FROM $0M TO $3.5M

Designed, staffed and managed bioseparations laboratory

Built management, sales force and support team

Identified strategic alliances for expansion into new markets

Education

State University of New York, New Paltz, NY

B.S., Biological Sciences, Cum Laude

University of Pennsylvania, Philadelphia, PA

Ph.D., Molecular Biology

Institute for Cancer Research, Fox Chase, PA

Post Doctoral Fellow, Molecular Biology

3

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