Manager Marketing, Communications Professional

DARIA PANNESI

************@*******.*** 781-***-****

• Forward-thinking global marketing professional and entrepreneur with more than 15 years of experience

conceptualizing and executing successful campaigns to increase market share.

• Demonstrated capacity to develop strategic marketing communications across a diverse range of

industries.

• Creative and customer focused with excellent business judgment and exceptional organizational skills.

• Hands-on marketing communications manager from strategy to tactical execution.

• Skilled personnel manager with a collaborative, motivating, team-building approach.

EXPERIENCE

Senior Manager, Business Proposals

6/2013 – 6/2014 GTECH Corporation

• Generated over 120 worldwide RFPs resulting in 80% win rate for an international lottery business.

• Managed writing staff of 12 and actively guided employee’s career development resulting in promotions

and cross functional teams.

• Successfully translated complex technical systems architecture, infrastructure, backup redundancy,

disaster recovery and communications into easy-to-understand layman’s terms.

• Creatively managed resources with a limited/frozen budget and generated bi-weekly metrics.

• Successfully lead and implemented new efficiency processes (including customized Sharepoint system)

for a department of over 30 employees.

Manager Proposals & Copywriting

1/2012 – 5/2013 Verisk Health

• Successfully responded to 29 RFP’s resulting in 15% new business creation for a data analytics

healthcare company.

• Liaised with product leads, subject matter experts and company-wide stakeholders resulting in new

content development for all marketing initiatives.

• Executed complete overhaul of content for PMAPS proposal database in response to changes in

solutions, services and market feedback.

• Developed online system for senior staff biographies.

Marketing Communications Manager

3/2011 – 12/2011 IHRDC

• Single handedly re-built corporate marketing strategy and marketing communications plan for a family run

Oil and Gas seminar business.

• Developed key messaging, brand identity, advertising, marketing, direct mail, press releases, digital

media and web content.

• Developed sales tools, product surveys and questionnaires; wrote marketing brochures, product

documentation, sales literature and newsletters; collected, verified, synthesized and edited content

from satellite offices.

• Effectively launched new office in Houston, Texas with outreach marketing and local events.

Marketing Communications Specialist

5/2008 – 3/2011 PointRight Inc.

• Creatively redesigned corporate identity for long-term positioning and strengthened brand awareness

through creative, marketing/advertising campaigns for long-term care data analytics company.

• Developed an integrated marketing communications plan to define the areas of business.

• Redesigned and produced new skins on the fly while managing 42 domestic tradeshows.

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Events & Program Director

5/2003 – 5/2008 Mass-Assisted Living Facilities Association

• Managed and produced all programs, educational and fundraising events for the state assisted living

association achieving new business growth of 45% in 5 years.

• Implemented and managed new database conversion project providing an online directory for consumers

in Massachusetts.

• Developed fundraising strategies and implemented tactical plans breaking budget goals every year.

• Produced all marketing collateral, consumer guides, industry publications and residential directories.

Marketing Communications Manager

9/2001 – 2/2003 KMI, Parexel

• Initiated and developed the integrated communications plan for the consulting arm of a biopharmaceutical

company.

• Expertly tracked and managed marketing budget of $500k.

• Crafted collaterals for multi-national presence and organized, managed and produced over 20

tradeshows worldwide.

• Administered calendars for quarterly press releases, advertising, website updates and publications.

• Pioneered client gift fulfillment systems.

Project Manager Consultant

2000 – 2001 Longworth Venture Partners

• Managed and issued capital call letters, bank communication and transactions of 3 multi-million dollar

funds for a venture capitalist firm.

• Managed and executed annual meetings for over 100 investors and company partners.

• Coordinated communication, meetings, agendas and provided general support for advisory committee on

a weekly basis.

• Researched market trends, industry surveys and provided conclusive reports.

• Oversaw production of annual/quarterly reports and quarterly newsletters.

• Implemented 401k program, hired and evaluated office staff, managed accounts payable and receivable,

and general marketing activities.

1999 – 2001 Cornerstone Brands, Inc.

• Developed and managed website from inception for a family of national retail catalogues.

• Closely developed all communication projects with senior operating executives and officers.

• Fashioned first corporate brochure.

• Researched and implemented ground breaking e-commerce site for all companies.

• Participated in due diligence and screening of potential acquisitions.

• Relocated two corporate offices (Boston, MA and Portland, ME).

EDUCATION

Simmons College

Bachelor of Arts, Public Relations & Marketing Communications

Master of Science, Communications Management

SKILLS

• Extensive cross-cultural and international experience in Africa, UK, Italy & France.

• Fluent in French and basic Spanish comprehension.

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• Fluent with Sharepoint, Salesforce, PMAPS, Wiki, QuarkXpress, Photoshop, Visio, Goldmine, Filemaker

Pro, Computility, Adobe Illustrator and PageMaker, Ariba, ACT, Microsoft CRM and DacEasy Accounting.

• Proficient in Microsoft Office suite of products.

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