Nicholas Domanico
Cypress, CA *****
************@*****.***
nickdomanico.com
Highly creative sales and marketing professional with strong experience
developing and launching marketing programs on local, national and global
levels. Extensive experience in business development, sales, customer
presentations, product marketing and marketing strategy. Strengths
include strong leadership and organizational skills, a positive attitude,
clear communication, problem-solving skills and change management.
Leverages these strengths when working with current and potential
customers to close sales.
Career highlights
. Produced a 50% sales growth (from $800,000 to $1,200,000 annually) by
identifying potential sales prospects, presenting solutions and providing
superior customer service for Southern CA territory.
. Set a territory record for number of customers (48, 49) two consecutive
months in 2005 by utilizing CRM and providing superior project management
and service. Previous record was 42.
. Repositioning campaign for OmniFlex product line grew sales from $80,000
to $700,000 in 3 years.
. Managed marketing communications efforts as well as identified key
opportunities/applications and customers to target which resulted in 34%
sales growth from 2009 to 2011 in the Medical Device market.
. Launched a repositioning campaign for existing cement products that
exceeded goal of 10% growth by 2%.
. Launched email marketing campaign to increase brand awareness, which
included KOL testimonials, technical brochures and cost savings analyses
which resulted in 11% growth Q1 2012 vs. Q1 2011.
Professional Experience
Sales & Revenue Generation New Business Development CRM
Territory Management Project Management / 510(k) Forecasting
Customer Service Contract & Pricing Strategy Presentations
Marketing 4 Hire, Downstream Marketing Consulting, Cypress, CA
2013 - Present
Provides a variety of downstream Marketing services including Market
Research, SWOT Analysis, Segmentation and Copywriting. http://www.mktg-
4hire.com
President
Responsible for providing marketing services to reduce client costs and
need for additional headcount.
. Designed and launched an email marketing campaign for a Fortune 500
manufacturer.
. Created a media kit for sports website that increased ad revenue over
100% from Q4 2013 to Q1 2014.
. Improved user experience for a high-performance springs manufacturer's
website, which decreased bounce rate from 60% to 20% from Q1 to Q2 2014.
. Designed company website and implemented SEO and Social Media marketing
to promote company.
Danaher (subsidiary Kerr), Medical Devices, Orange, CA
2012 - 2013
Annual revenues over $320 million and 1,000+ employees globally.
http://www.kerrdental.com
Global Product Manager, Dental Cements
Responsible for new product development, marketing strategy, competitive
analysis, forecasting, P&L, marketing communications and positioning for
dental cement products (Class II and III Medical Devices).
. Led 12 person product development team for new dental cement launched in
2013 into a new market.
. Managed all aspects of the $50 million Dental Cement product line
including $250K budget and P&L.
. Worked with CAM and Corporate Account managers to get new product on DSO
formularies.
. Worked with Sales Managers and top salespeople to develop effective sales
tools and training materials.
customer acquisition, account management, proposal writing, technical
sales, field sales, qualify prospects, price negotiation, customer needs,
self-starter, hunter, passion, leadership, creativity, well-spoken,
discipline, passion, aggressive, competitive, high productivity
Posey Company, Medical Devices, Arcadia, CA
2011 - 2012
Annual revenues over $70 million and 500+ employees globally.
http://www.posey.com
Global Marketing Product Manager, Medical Devices
Responsible for new product development, marketing strategy and MarComm for
restraint products.
. Completed FDA-510(k) to sell the Posey Bed (Class I Med. Device) into the
consumer homecare market.
. Managed all aspects of the $30 million Restraint product line, which
consisted of 43% of total sales.
Saint-Gobain, High Performance Seals, Garden Grove, CA
2008 - 2011
Annual revenues over $52 billion and 10,000+ employees globally
http://seals.saint-gobain.com
Global Product Manager, Medical Devices
Responsible for marketing strategy, market research, competitive analysis,
benchmarking, marketing communications, digital marketing, forecasting,
P&L, M&A, product promotion and positioning.
. Utilized the Stage Gate process to launch two new OmniFlex products in
2011.
. Managed all products designed for the Medical Device market.
Keyence Corporation, Long Beach, CA
2004 - 2005
Manufacturer of sensors to serve every industry. Responsible for sales and
marketing of industrial automation equipment [sensors, barcode readers,
safety light curtains] in Southern California. http://www.keyence.com
Sales Executive
. Trained and mentored two new sales executives to take over my territory
due to extensive growth.
. Major markets included Medical Devices, Pharmaceutical, Aerospace,
Electronics and Industrial.
. Major accounts included Johnson & Johnson, Celgene, Boeing, Sony America
and Asymtek.
Education
Shaw Academy Wilmington, DE
2014
Diploma, Online Marketing
. Extensive studies in SEO, PPC, social media, email marketing campaigns
and web design.
Loyola Marymount University Los Angeles, CA
2007
Masters of Business Administration, Marketing and International Business
(3.86 GPA)
. Extensive studies in Accounting, Management & Organizational Behavior,
Consumer Behavior, Operations, Marketing Strategy, and International
Marketing Management.
University of California Santa Barbara Goleta, CA
2003
Bachelor of Science, Chemical Engineering
. Extensive study in General Chemistry, Analytical Chemistry, Physical
Chemistry, Physics, Calculus, Thermodynamics, Process Dynamics and
Risk Management.
Skills & TRAININGS
. Completed RMSR (Registered Medical Sales Representative) training. RMSR
#104892014.
. Value-Added Sales Training.
. HIPAA certification.
. Microsoft Word, Excel, PowerPoint, Outlook, and CRM databases including
SalesLogix.
. Inbound Marketing Certification.
. Six Sigma Yellow Belt.
HONORS
. Beta Gamma Sigma: International Academic Honor Society for business
students.
. Mu Kappa Tau: National Marketing Honor Society.