Sales Marketing

Robert Keane

Home 519-***-****

Mobile: 022*-***-****

Email: ************@******.*** LinkedIn

http://ca.linkedin.com/in/robertpkeane

"Drives Sales and Marketing integration to deliver explosive growth

combined with a Creative and Team based approach to marketing strategy

and tactical delivery."

EXPERTIS Senior Sales and Marketing Leader "Robert's driven the

E Sales focused marketing leader who builds marketing engagement

PROFILE plans that drive sales, create brand value with the partner to a

and deliver high ROI. With both a sales and new level. The Super

marketing background integrating both teams Bowl programme we have

to drive market growth is a core skill. A just completed is a

team focused manager who loves a challenge, testament to his efforts

brings a sense of fun to the commercial and over the last 12

creative mix and delivers results. months."

Paul Donald, Vice

President Sprint

Business Unit, Research

In Motion

Core business competencies include:

Executive Leadership Sales and Marketing strategy

Budget and P&L responsibility International / National Marketing

Programs

Direct Team Management New Product / Service Launch

Sponsorship and activation Agency and Vendor Management

Digital and Social marketing Contract Negotiations

Carrier, major retailer, distribution Speaker at major events and conferences

channel programs

Direct B2C,B2B, SMB and Channel Legal and IP marketing expert

Management

Store Design / Merchandising Base management, upgrade and retention

campaigns

Press / PR / Event Management Project Management

.Acted as Business Unit lead managing all aspects of the group standing in

for SVP in BlackBerry and LG.

.Increased revenue and market share in LG by 20% in first 6 months and 35%

after 12.

.Launched LG's largest marketing campaign into the Canadian market creating

an experiential, in-store online, social media, training channel integrated

campaign.

.Generated $2.1b in revenue and $500m in margin contribution within

BlackBerry Business Unit in the US market creating their most successful

new product introduction in the company's history.

.Managed the fastest growing carrier partner within BlackBerry for 3 years

delivering billions in revenue and margin.

.Sold in and delivered over 15 product launches across EMEA and North

America for BlackBerry, LG and O2 delivering Vodafone's bestselling

BlackBerry ever in the UK.

.Managed, reorganized and recruited marketing and field teams up to 35

people in Canada, the US and EMEA.

professional experience

LG Canada Limited, Toronto, Canada 2012 (Sept) - 2013 (Oct)

A 150 Billion revenue company with a World Wide presence in Home

Electronics, Mobility and Appliances

Canadian Marketing Director - Mobile Division

. Managed the Business Unit's day to day activities with respect to

sales, marketing, budgets and staff.

. Managed the relationships with Canadian carriers, major resellers and

dealer networks across the country.

. Increased sell through by 20% in first 6 months and by 35% for the

initial year.

. Created new agency management process, incentive platform, training

system and field marketing management system which helped deliver the

35% growth figure for the division.

. Restructured the marketing team and built a budget program to improve

ROI on all marketing programs.

. Built a direct team of 8 sales and marketing managers and a field

marketing team of 35.

. Constructed and delivered LG Canada's 2 largest marketing campaigns on

major Smartphones managing all budget and key strategic partner

programs delivering and exceeding initial sales targets.

BlackBerry, Ontario, Canada and London, UK 2006 - 2012

A multi Billion revenue communications company with a World Wide brand

footprint and 80m customers.

. Managed 50 US based partners driving $2.1b in revenue and $500m in

contribution margin. Built a direct team of 4 marketing managers, managed

an annual budget of $50m and integrated the marketing strategy with 3

separate sales teams.

Held the following 4 progressively responsible positions:

BlackBerry US Regional Marketing Director, (Ontario, Canada) 2011 - 2012

. Directed and bolstered relationships with key business and marketing

stakeholders at the 2 largest prepaid carriers in the US, Boost and

Virgin, from $0 to $80 million in the first 12 months securing a

significant growth compared to the competition.

. Built the US strategy to entice entry-level smartphone procurement at

Sprint and all US carriers, resulting in the initiative being adopted

across all global regions as a Best Practice.

. Aligned with RIM's litigation team as a marketing expert to resolve

existing and potential issues.

BlackBerry US Marketing Director, (Ontario, Canada) 2008 - 2011

. Promoted from the UK to develop and manage a tier 1 carrier partner and

catapulted revenue, net activations and margin contribution by 100% year-

over-year for 3 years.

. Delivered the only RIM Super Bowel TV spot and integrating it into an

existing marketing program in 6 weeks period. Built out the internal

business case, constructed the agency marketing brief with the carrier

partner and measured the results including a 20% jump in sales.

. Partnered with RIM's product development teams to produce new colour

product variation. Built the go-to-market strategy within 5 top US

markets igniting an additional 500,000 unit sales over 12 months.

BlackBerry Senior Marketing Manager (London, United Kingdom) 2007 - 2008

. Instrumental architect devising and championing the high profile launch

of the BlackBerry Curve franchise within Vodafone, launching across 10

carriers including the UK, Ireland, Iceland and Bahrain.

BlackBerry Marketing Manager (London, United Kingdom) 2006 - 2007

. Swiftly grasped an understanding of RIM marketing processes after 2 key

employees departed from RIM requiring rapid action to prepare and execute

the launch of the Pearl Smartphone within 5 weeks of tenure.

. Managed the RIM's largest customer outside North America and increasing

Vodafone UK's share of EMEA sales to almost 30% of the total.

Previous experience includes Palm Europe, Hitachi Europe Ltd (Electronic

Components), O2 Mobile (Mobile Network) and Compaq computers Ltd (Mobile

Products). All of these roles were sales and marketing based within the UK

market.

Proficient in MS Word, Excel, PowerPoint. Regular speaker at customer and

partner meetings, sales and marketing training and major industry events.

education

Bradford University, Bradford, United Kingdom - Masters in Business

Administration (MBA) - 2014

Chartered Institute of Marketing (CIM), Cookham, United Kingdom - Advanced

Certificate in Marketing - 2001

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