ASEEM ARUN
Mobile: +91-902**-***** / 720**-***** E-mail:
*****.****@*****.***
Pr cis
A result oriented professional with 18 years of pan-India experience in
sales, business development, marketing, and developing new sales channels
for the fast moving goods, cement, & real estate.
Objective
Seeking an exciting and suitable leadership assignment in Sales / Business
Development / Channel Management / Marketing / Project Management with a
progressive organization.
Profile Summary
. Possess strong entrepreneurial drive & skills sets in project
management, sales & channel management strategy from the concept to
the execution.
. Steer a strong team of multi-location project managers, sales
professionals and have been successful in driving the revenues,
exceeding targets, and increasing operational efficiencies.
. Adept in improvising the processes & policies to smoothen the
information flow and transparency.
. Develop & execute strong & effective management model in support of
the organizations growth.
. A proven team builder & experienced in conflict resolution, process
optimization, and relationship building.
. Expert in negotiating effectively with customers, stake holders, &
business partners and possess excellent people management skills.
Skill-Sets
. Sales & Distribution: Sales administration including planning,
forecasting & budgeting. Devising & implementing the business plan for
pre-sales, sales, and post sales collections. CRM includes profiling
of the database. Also, partnering with banks, IPCs, local brokerage
houses and with key stake holders.
. Key Account Management: Negotiating, & closing the transactions with
large ticket investors which involve pitching, required documentation,
due diligence and final closure of the sale.
. Business Development: Conceptualization of the project. Market
mapping. Participating in the marketing events at national &
international levels. Pitching the product lines to B-to-B & B-to-C
environment.
. Marketing: Implement the marketing plan which includes both above &
below the line for different projects and products, and restricting it
to the budgeted allocation.
. Human Resource Management: Mentoring, recruiting, reviewing the
performance of multi-location teams of professional for quarterly team
appraisals and taking the corrective actions.
. MIS & Reporting: MIS control for SPVs. Periodically submitting the
business planning reviews, controls & analysis to superiors, P.E.
partners, & stake holders for participating in the strategic decision
making.
Key Achievements
. Closed large ticket size investor deals from US$ 250,000 to US$ 5
million ticket size.
. Re-established, expanded and made sales-effective channel network for
Ambuja Cements, REXAM, & NIPRO products to gain the better market
penetration, and thus bettered the volume, & market share.
. Achieved voluminous sales by getting the products qualified in
government institutional tendering. The concept & its products were
tendered for the first time in the history of healthcare industry in
India.
. Participated and excelled in the Inter-University & Inter-College NSS
camps.
Employment Details
I) IDEB Projects Pvt. Ltd. Since May 2005; www.idebinc.com As G.M.
(Sales & Marketing)
II) Ambuja Cements Limited from November-2003 to May-2005
www.ambujacements.com
III) REXAM (India) Limited from May-1998 to November-2003. www.rexam.com
IV) NISSHO NIPRO Asia Pte Limited. July-1996 to April-1998.
www.nipro.co.jp
Real Estate experience in Bangalore, Pune, NCR, Chandigarh, Mohali, &
Uttrakhand
. Heading sales, business development on pan-India basis of all the real
estate assets; like residential, commercial retail, commercial office
space and industrial land parcels.
. A team of 40 plus executives directly reports from all concerned &
varied departments.
. Responsible for conception, launch and the subsequent pre-sales,
sales, & post-sales for the real estate assets.
. Guiding & mentoring the team for the pre-launch, & launch activities
of the real estate projects.
. Key decision maker for the project configuration, & thus devising
marketing & sales campaigns to achieve the required bottom lines.
. Liaison with statuary bodies for project approvals through architects,
solicitors, vendors, consultants, etc.
Achievements:
. Have delivered four full real estate sales cycles. And the projects
are sold out.
. Closed two commercial asset transactions in Northern India.
. Sold premium commercial retail & office space of 350,000 sft.
. Marketed 3.64 million sft of premium residential space, and 1.0
million sft of office & retail space.
Cement Industry worked in Northern India
. Have achieved voluminous sales for both trade business and non-trade
sales for the grinding unit in Northern India.
. Achieved sales through large 28 exclusive dealers, and 130 non-dealers
/ stockist in the assigned territory. Increased the market share, by
55%. And in value by 50%.
Medical Packaging: A Novel Concept Launched in Western & Northern India
. Handled more than 90 health-care institutions and 30 large
distributors in the Northern, & Western India.
. Planned and implemented the Annual Sales Plan, accomplished year on
year sales growth 120% and 63% in the second and third year,
respectively.
. Bagged orders after introducing the concept in the government
healthcare institution tendering.
Fast Moving Healthcare Goods: Northern India
. Launched NIPRO range of fast moving goods in the Northern India.
. Established the channel network from the scratch.
Academics
Masters in Business Administration Finance, & Marketing University of
Jammu 1st Class 1996
Bachelor of Science Biology & Chemistry University of
Jammu 1st Class 1994
Personal Details
Father's Name : Prof. (Dr) Arun K Gupta
Date of Birth : August 07, 1974.
Marital Status : Married
Passport Number : G2700678