LARSA DAVIDSON
*** *. *** ******, #** B rooklyn, NY 11211
646-***-**** l *************@*****.***
OPERAT IONS & Business Development
Proactive, highly analytical operations and process manager, with significant experience in process improvement,
operations optimization, and cost reduction. Proven ability to work within a cross-functional team environment
to develop policies that support high-efficiency, high-productivity workflow processes. Analyzes business
f unctions to identify and capitalize upon opportunities to streamline operations and reduce unnecessary
expenses.
Areas of Expertise:
Optimization Strategies • Client Facing • Operations Management • Competitive Analysis • Relationship
M anagement • Cost Controls • I n terpersonal Communication • Organizational Development • Sales
PROFESSIONAL EXPER IENCE
OPT-I N T E L L I GENCE, New York, NY
Sales Operations Manager, Nov 2013 – Present
Directly responsible for developing and implementing effective optimization strategies to provide crucial support
to sales teams. Ensure delivery of exceptional customer service by assisting in the prioritization of client needs.
• Key contributor in process mapping the entire account management system; streamlined operations by
i ntegrating client contact procedures into a single point-of-contact.
• Leveraged data analytics and Salesforce expertise to design custom performance reports for each
i ndividual salesperson based on key metrics, such as sales conversion rate, contract close rate, and YTD sales
r atios.
• Supervised, mentored, and motivated junior sales and account management associates in day-to-day
operations to evaluate and monitor all process improvement implementation activities.
Fordham University, New York, NY
Recruiting Consultant and Assistant to the Di rector of the Deming Scholars, J uly 2013 – May 2014
Conducted exhaustive and comprehensive competitive analysis comprised of market research, database research, and
search
engine research to develop career and internship opportunities for Graduate Business students.
• Placed all students in the Deming Honors MBA program into jobs and or internships.
• Helped create dozens of career opportunities for the Fordham job search database.
MACY’S LOG IST ICS AND OPERAT IONS, Secaucus, NJ
MBA Rotational I n te rnship, Feb 2013 – Nov 2013
Collaborated with the Distribution Center to assist in procurement and supply planning for the Fine Jewelry
d ivision.
• Achieved 10% increase in productivity by designing and introducing improved receiving and processing
strategies that were subsequently incorporated into Macy’s protocols across the Fine Jewelry division.
• Devised process improvement strategies to improve efficiency in Direct to Consumer (D2C) operations.
A NGELES CARPETS, Los Angeles, CA
Ma rketing Manager, Jan 2012 - Aug 2012
Increased client engagement client sales, and retention by building a company presence on digital and social
media through Facebook, Twit ter, Foursquare, and Google+; attained over 2,500 followers.
• Increased new client purchases by 15% by launching an effective promotional campaign to target new
markets.
• Utilized Process Management techniques to improve efficiency of the company accounting system.
T H E AEQU I TAS GROUP, San Diego, CA
Operations Associate, Jan 2009 - Jan 2012
Worked in the Business Development department and reduced proposal presentation time requirement by one
week through the creation of a standardized template.
• Generated a 10% increase in business and 25% increase in repeat client requests by preparing client
p ropsals.
• Helped the sales team mee their aggressive sales goals by preparing and help to close deals.
EDUCAT ION
Honors MBA Candidate – P rocess Management and Ma r keting (Expected Graduation 2014)
Fordham University, Graduate School of Business
Bachelor of Arts in Political Science
University of California at Los Angeles