Director of Strategic Marketing
Resume:
Jennifer E. Hayes
Burnsville, MN 55337
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PROFESSIONAL SUMMARY
Accomplished marketing leader with a proven ability to build and manage successful marketing
campaigns, strategies and solutions resulting in market share and revenue growth. Visionary leader and
team player experienced in building and managing relationships with all levels of management, staff and
external agencies. Highly organized and outstanding communicator with excellent qualifications in:
Brand Management Relationship Building & Management
Marketing Strategy Planning Project Management
Budget Development & Management ROI & Analytics reporting
EDUCATION
Masters of Business Administration in Marketing
University of Phoenix Online
May 2005
Bachelor of Arts in Sociology
University of Arizona
May 1999
EXPERIENCE
Schneider Electric, Director of Strategic Marketing
July 2013 – Present
Responsible for strategic development and execution of multi-vertical marketing and communications
plans to drive leads and sales. Own all lead generation marketing functions designed to achieve the
overall business objectives of sales, growth, profitability, and visibility in the market while focusing on
customer engagement and service.
Drive go to market strategies and develop associated marketing plans including PR, advertising,
tradeshows/events, collateral, direct mail, online marketing, mobile marketing, social media and
SEM/SEO
Manage corporate brand and ensure all marketing programs and collateral meet brand guidelines
Ensure ROI targets are met; create benchmark data to measure effectiveness of programs
Translate business priorities into yearly strategic marketing plans and develop associated budget
Work closely with business leadership, sales, product management to ensure strategic alignment
Communicate marketing strategy and orchestrate execution within all levels of the company
Schneider Electric, Marketing Manager
September 2010 – July 2013
Responsible for developing, implementing and tracking lead generation programs including email, print
and online advertising, webinars, events, social media, direct mail, public relations and tradeshows.
Collaborated with sales, marketing communications and product management to ensure
consistent content and creative direction is used in all marketing activities
Ensured all marketing projects meet brand guidelines and are consistent with brand messaging
Tradeshow strategy, planning and event coordination including all booth requirements, graphics,
literature and pre and post show marketing plans
Managed creative agency, mail house, fulfillment and other vendors to ensure programs are
executed on time, on budget and adhere to Schneider Electric quality and brand standards
Provided strategic and tactical marketing support to the sales team in order to achieve revenue
objectives
Lead management including all CRM activity and reporting
Marcomm, Marketing Communications Project Manager
November 2009 – September 2010
3M Health Care Communications
Provided project management for a wide range of marketing communications tactics from concept
through execution for a number of product lines
Tradeshow planning and event coordination including all booth requirements, graphics, literature
and product sample requests as well as travel arrangements and catering
Coordinated and executed consistent marketing collateral including advertising, print
materials, website content and field communications
Managed print production process as well as distribution strategies for all collateral materials
Developed and proofread copy for marketing communications efforts to ensure accuracy and
brand consistency
Project management for multiple projects reporting to multiple people with varying deadlines
Bellacor.com, Marketing Manager
August 2006 – September 2008
Planned, coordinated and executed marketing schedule including events, online marketing, advertising,
public relations, promotions, direct mail, and budgeting for a business-to-business ecommerce site
Tradeshow and event planning and coordination including all show requirements as well as lead
follow-up strategies
Created and managed corporate brand standards in all advertising, print materials, website
content, and press releases
Led and implemented strategic and tactical marketing plans that resulted in new customer growth
and existing account development
Interpreted and assessed web analytics, demographic data and financial results to recommend
and implement marketing solutions
Developed and implemented annual marketing goals and budget with marketing team
Managed print production and all distribution strategies
Marcomm, Marketing Communications Project Manager
August 2004 – August 2006
3M Health Care Communications
Provided project management for a wide range of marketing communications tactics from concept
through execution for a number of product lines
Tradeshow planning and event coordination including all booth requirements, graphics, literature
and product sample requests
Coordinated and executed consistent marketing collateral including advertising, print
materials, website content, field communications and external vendors
Managed print production process as well as distribution strategies for all collateral materials
Developed and proofread copy for marketing communications efforts to ensure accuracy and
brand consistency
Managed literature and graphics inventory to ensure most up-to-date material was always
available
Target Corporation, Marketing Planning
Provided project management for marketing planning tasks from job initiation through implementation
including detailed budget management
Worked with multiple internal clients and outside agencies to develop and execute signs that
meet Merchandising and Marketing strategic objectives as well as Target’s brand initiatives
Responsible for proofing signs to ensure accuracy, clarity, quality and proper reflection of the
Target brand
Created and implemented a new best practice for sign request and approval process resulting in
higher efficiency and increased project organization
Managed budgets and responsible for submitting expense recaps monthly
Cygnus Expositions, Marketing Representative
May 2001 – July 2004
Created, managed and executed tradeshow marketing plans focusing on B2B marketing principles
including collateral development, website content, media buying and budget management
Developed and wrote external and internal communications including press releases, website
content and sales collateral pieces following company brand guidelines
Responsible for developing ideas for collateral materials as well as managing all direct mail
projects through execution and reporting
Created and managed tradeshow marketing budgets including tracking and reporting
Managed successful relationships with external vendors and suppliers in order to meet the goals
of cross functional teams
Minnesota Timberwolves/Lynx, Sales Executive
November 1999 – April 2001
Sold group and season tickets to local businesses and households via telemarketing and face-to-face
meetings
Built and managed a loyal client base
Assisted in planning and facilitating local WNBA promotions
Assisted in creation and execution of a successful community outreach program to increase ticket
sales and brand awareness
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