Director of Marketing
Resume:
Brett Rudy
http://linkedin.com/in/brudy
******@*****.***
Executive Profile
Brett is a strategic marketer with nearly 20 years of experience leading acquisition and
retention efforts while optimizing revenue. He has expertise in marketing strategy, digital
and direct marketing, measurement and analytics, brand management, consumer
insight, public relations, customer engagement, and content creation across verticals
from consumer goods to travel. Brett has managed employees, clients, and vendor
partners. Brett is an idea guy, always seeking creative solutions to business problems.
PROFESSIONAL EXPERIENCE
DIRECTOR OF MARKETING
Earthwatch
2012 – present
Senior executive responsible for international marketing and digital presence for
Earthwatch, a non-profit that sells eco-tours that engage people worldwide in scientific
field research tied to environmental issues impacting oceans, wildlife and climate
change.
- Led marketing and IT teams in digital development of a new website; Responsible for
marketing plan that has led to 55% increase in expedition bookings vs. year ago.
- Drove acquisition and retention strategies via outreach (e.g., SEO, social media, PR,
content distribution), direct marketing (e.g., email, direct mail) and event marketing (e.g.,
Earthwatch Summit 2014);
- Oversee recruiting customers & volunteers, and managing customer care throughout
the consumer lifecycle.
DIRECTOR OF STRATEGIC MARKETING CONSULTING
Epsilon
2009 – 2011
Led client relationships to create integrated marketing programs that build valuable,
long-term customer relationships.
- Deployed acquisition and retention marketing campaigns for Kraft Foods, Staples and
RJ Reynolds brands across online, email, and direct marketing channels.
- Developed Digital Road Maps for clients with recommendations to optimize their
websites, SEO, content distribution and social integration.
- Managed internal marketing and analytic teams, as well as external client
relationships.
DIRECTOR OF DIGITAL MARKETING (consultant)
Gillette / Proctor & Gamble
2009
Led digital marketing innovations for Gillette global male blades & razors product line,
for 10-month assignment.
- Launched digital “Body Shaving” campaign to increase blade consumption,
generating 130 million impressions.
- Partnered with World Wrestling Entertainment to deploy co-branded content,
generating 16 million impressions.
- Launched Men's Life Today, an online syndicated deployed to more than 200 online
partners.
- Led e-commerce product integration with e-tailers such as Amazon.com to increase
P&G online market share.
SR. CIRCULATION MARKETING MANAGER
The Boston Globe / Boston.com
2005 – 2008
Managed home delivery subscriber relationships through direct marketing and customer
loyalty programs, while overseeing customer care center and revenue & circulation
goals.
- Led the retention and customer care activities for home delivery of major metropolitan
newspaper serving 460,000 subscribers and generating $120MM in annual revenue.
- Responsible for customer communications supporting the Boston Globe, including
management of the in-house creative agency, database management and marketing,
analytics, and the customer loyalty program.
- Oversaw Boston Globe call center, managing first-call resolution and helping facilitate
agent training.
DIRECTOR OF STRATEGIC MARKETING SOLUTIONS
BeNow
2003 – 2004
Created strategic marketing and analytic capability for the organization.
- Developed the BeNOW Strategic Marketing Solution product, and integrating it into
company offering, which had previously been limited to database development and
program analytics.
- Led strategic marketing for retail and catalog client roster, such as Hammacher
Schlemmer and Rhodes Furniture.
SR. ACCOUNT SUPERVISOR
PreVision Marketing
2000 –2003
Led loyalty marketing and strategy for clients such as Toys “R” Us, Scudder
Investments and Qwest Communications.
- Leveraged transaction databases to develop customer segmentation, offer
assignment, and measurement plans.
- Oversaw creative development, execution and production of direct response
programs.
- Led back-end analytics to measure program and test performance, and recommend
enhancements.
SR. ACCOUNT EXECUTIVE
Digitas
1996 – 2000
Managed day-to-day client relationships, deploying marketing communications while
improving response metrics and customer experience for clients such as AT&T,
American Express; Managed build of the first Neiman Marcus website.
ASSOCIATE ACCOUNT EXECUTIVE
Saatchi & Saatchi Advertising
1995 – 1996
Hired full-time after concluding a college internship, with responsibilities including client
management of television, print and radio advertising; Learned the ropes in the ad
business across an array of hands-on experiences.
EDUCATION & SKILLS
Northeastern University, Boston, MA, Graduated 1995
Bachelor of Science Degree in Business Administration
Dual Majors: Marketing & Management (graduated Cum Laude)
Expert Proficiency:
- Word
- Excel
- PowerPoint
- DreamWeaver
- Photoshop
- html
- various campaign management systems, including DNN, WordPress
- various email platforms, including Constant Contact, Mail Chimp, MyEmma
- Google Analytics
- Various social media advertising, including Google AdWords, Twitter Ads, Facebook
Ads).
- database management
AWARDS & RECOGNITIONS
- Tour of a Lifetime National Geographic, 2014 (for Earthwatch)
- NEDMA Gold Awards DM For A Good Cause & DM on a Budget, 2008 (client:
Charity Wines)
- Excellence Awards – Welcome Communications & Customer Care Management,
2007 (for The Boston Globe)
- NEDMA Gold Award Financial Services Mail, 2003 (client: Scudder Investments)
- Manager of the Year Boston Men's Baseball League, 2003
VOLUNTEER WORK
Partner & Co-Founder
CHARITY HOP – charityhop.com
Co-founded business in 2006 to help professional athletes raise money for their
philanthropic initiatives. Still take on charity initiatives as time permits.
- Creator of Longball Vineyards through Charity Wines – Sold 1MM+ bottles of wine,
raising $1.7MM for charity in partnership with 30 professional athletes in 12 markets
across MLB, NFL and NHL.
- Creator of 100 Innings of Baseball – Manage the world’s longest baseball game while
raising $600,000 for ALS.
- Author of Buy Me Some Peanuts and Chardonnay, and monthly column writer for
Baseball Journal magazine.
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