Manager Marketing

GULSHAN KUMAR CHUGH

Mobile: - 099********

Email: - *****.*******@*****.***

Experience -

Having 8.6 Years' Experience in Online Marketing (SEO, SEM, Google

Analytics, Email Marketing, Market Place, ORM and Media Reports) which is

still in progress.

Current Organization - NVM Design & Contracts Pvt. Ltd, Delhi

Duration - 3 Month Contract (June to Aug)

Designation - Digital Media Manager

Roles & Responsibilities -

. Develop website structure, design and categorization

. Media advertisement and market place planning

. Dealing with logistics companies and sourcing companies

Previous Organization - Juvalia Sales Pvt. Ltd. (Smile Group), Gurgaon

Designation - Digital Marketing Manager

Duration - Oct 2012 to June 2014

Project - www.juvalia.in (Ecommerce)

Roles & Responsibilities -

. Overall product development and digital marketing strategies to

promote juvalia.in

. Responsible for the growth of organic traffic on site, plan link

building campaigns and improve visibility of site on major search

engines.

. Manage daily spends of online marketing and taking care of complete

online business unit.

. Responsible for ROI from all online marketing account (Google adwords,

facebook, yahoo and affiliate).

. Responsible for email marketing campaign and social media

optimization.

. Responsible for daily sale on market place (flipkart, ebay, amazon,

snapdeal), coordination with market place team, uploading new

inventory, finalize daily events on market place.

. Coordination with writers and designers for creative and tag lines.

. Coordination with IT team for any changes in website.

. Responsible & providing daily/monthly, media/market place report to

higher management.

Previous Organization - Fashion and you (Smile Group), Gurgaon

Designation - SEO Manager

Duration - Aug 2011 to Oct 2012

Project - www.fashionandyou (Ecommerce)

Roles & Responsibilities -

. Responsible for the growth of organic traffic on site, plan link

building campaigns and improve visibility of site on major search

engines.

. Responsible for affiliate marketing growth on monthly basis.

. Working in close coordination with design team to get landing pages,

creative and other marketing collaterals developed.

. Coordination with Blog team and SMO team for SEO friendly content

generation.

. Coordination with SEM agency for daily spends, creative, target

audience and pixel implementation.

. Responsible for daily uploading new creative on google adwords and

facebook account.

. Coordination with IT team for website changes and pixel implementation

on website.

. Manage and optimize CPC, CTR, bids and quality score of google

adwords, facebook and yahoo account.

. Responsible for weekly & monthly media report to provide higher

management.

Previous Organization - J9 Ventures+Mmi (Dainik Jagran), Delhi

Designation - SEO Manager

Duration - Sep. 2009 to Aug 2011

Team Size - 15 members

Projects - Jagranjosh.com, onlymyhealth.com, khojle.in, post.jagran.com,

videos.jagran.com, jagran.com, jagrancityplus.com

Roles & Responsibilities -

. Responsible for the growth of organic traffic on all projects.

. Responsible for all on page and off page optimization activities on

all projects.

. Key player in planning and execution of website development and

website structure and roadmap for future growth.

. Working in close coordination with design and website development team

to get proficient landing pages.

. Responsible for traffic reports on daily and monthly basis to provide

higher management.

. Coordination with development team for making the website SEO and user

friendly.

. Coordination with content writing team for content generation in

website.

Previous Organization - AnmSoft Online Pvt. Ltd., Gurgaon

Designation - Senior SEO (Search Engine Optimizer)

Duration - Feb 2006 - Aug 2009

Team Size - Three

Projects - homeshop18.com, naaptol.com, magicbricks.com, themobilestore.in,

vishnusolutions.com, anmsoft.com, kotakcards.com, ageonreligare.com

Roles & Responsibilities -

. Responsible for complete on-page and off-page optimization activities

for traffic generation.

. Responsible for keyword research for new projects in Anm.

. Responsible for traffic reports from google analytics and seo reports

based on off-page activities.

. Coordination with content writing team for articles and blogs.

. Responsible for creation new html pages and creation new blogs for

clients.

. Responsible for competitor reports for clients.

. Responsible for quality link buildings from link building team.

Skills -

. Able to handle complete online marketing.

. Demonstrated ability in managing SEO and SEM projects individually.

. Strong understanding for new start-up business

. Strong experience in Google Analytics and Google webmaster tool.

. Planning and execution of affiliate marketing program.

. Strong understanding of keyword research and Implementation on website

according to business requirements.

. Able to increase proficient traffic on Website.

. Good tester in taking out the errors in the site during development.

. Product Structure and development knowledge

. Knowledge of ORM optimization

. Strong experience in implementing market place

. Knowledge of Email Marketing

. Proficient in MS - Office (Word, Excel, PowerPoint)

Educational Background -

. M.C.A from Maharshi Dayanand University, Rohtak in 2005

. B.Com from Kurkshetra University, Kurkshetra in 2001

. Schooling from Lahoria Senior secondary School in Hisar

Knowledge of Tools -

. Google Analytics, Google Webmaster

. Ad words, AdSense, Facebook, Yield Manager

. Ad words keyword tool, Word tracker

. MS - Office (Excel, Word, Power Point, Notepad)

. Dream viewer, Mail Chimp

Personal Informatio -

Father's Name : Sh. Harish Chander

Marital Status : Married

D.O.B : 19th Oct, 1980

Language Known : English, Hindi

Birth Place : Hisar (HRY)

Declaration -

I hereby vouch authenticity of above mentioned facts and can produce

testimonials whenever asked for.

Place: Gulshan Chugh

Contact this candidate