Marketing Manager
Resume:
Mike Skeen
Mike Skeen
Marketing Communications Professional
Sales & Account Executive
A proven creative strategist with diverse marketing and communications experience. Plans and executes multi-faceted
marketing plans and communications that align with strategic objectives and achieve results. Skilled in developing
messages that meet marketing challenges and achieve higher than average response rates, while working within tight
deadlines. Several years’ experience in all facets of marketing communications including copywriting, advertising, digital
and web communications, print production, lead generation, SEO, direct marketing, trade shows, and public relations.
Areas of Expertise
o Content Creation o Trade Show Management o Copywriting
o Message Development o E-Marketing o Project Management
o Strategic Planning/Analysis o Direct Marketing o Design/Production Supervision
Professional Experience
Brookstone, Merrimack, NH 2014 - Present
Contract Marketing Consultant/Writer (2014-present)
Develop clear, concise and compelling copy for Brookstone products across all channels, including Retail, Catalog and
Web. Partner with art and merchant teams to deliver benefit-driven communication that motivates purchase and reinforces
the Brookstone brand.
o Write copy for catalog, web, retail packaging and in-store signage and promotions, and other corporate collateral
materials.
o Develop branding and other strategic concepts in collaboration with Copy and Art Directors.
o Collaborate with merchant team to formulate unique and compelling product positioning.
Hello Direct, Inc. (Business Unit of Jabra) Nashua, NH, 2003 - 2013
Marketing Communications Manager (2010-2013)
Directed corporate marketing and communications functions, supervising a staff of 2 graphic/web designers and a catalog
budget in excess of $2.5 million. Oversaw creative and production for catalogs, mailers, websites, e-mail blasts, print and
banner advertising, trade show displays, case studies, white papers, and collateral materials. Directed and liaised with
product marketing, graphic designers, printers, and sales teams to develop clear and compelling customer communications
and branding. Managed all branding and graphic standards for marketing materials.
o Interfaced with B2B direct marketing agency to develop mailing and email lists and develop customer acquisition
and retention strategy.
o Created and edited content for websites, collateral materials and communications for new product launches.
o Developed marketing materials with response rates as high as 3% and revenue per catalogue averaging over $35.
o Monitored and tracked KPIs for all print materials and digital media.
Copy Manager (2003-2010)
Supervised a team of internal and external copywriters, providing day-to-day direction and support to copy team members.
Edited product descriptions and provided editorial guidance on assigned marketing projects. Wrote and directed all copy
and messaging for catalogs, direct mail, email, and web content. Cooperated with Art Director and Designers, Creative
Director, and Product Marketing Managers in the development of all marketing materials.
o Collaborated with product marketing to create email blasts that generated response rates as high a 4.0% and
conversion rates over 3.0%, far exceeding corporate expectations and industry averages.
o Developed copy and creative for quarterly full size catalogs and monthly digest catalogs under tight deadlines.
o Oversaw print advertising program including creative, metrics, lead generation, media placement, and testing.
o Reviewed all KPI’s and metrics with marketing team on a regular basis.
8 Fairhaven Rd, Nashua, NH 03060
Home: 603-***-**** Cell: 603-***-****
******@***.***
Mike Skeen
Mike Skeen
Professional Experience Continued
SolidWorks Corporation, Concord, MA, 2001 - 2002
Marketing Communications Programs Manager/Copywriter
Managed a team of external writers and designers to oversee the creation of direct mail, literature, lead generation
programs, case studies, advertising, and web communications. Developed marketing and communications plans and
budgets in conjunction with product marketing.
o Developed and tested email blasts for product leads and webinars. Created prospect mailers and emails that
generated 3% response rate. Developed lead generation trade advertising with 2% response rate.
o Collaborated with trade publications and list brokers to attract new prospects with targeted messaging.
o Wrote and edited literature under extremely tight deadlines.
General Dynamics (formerly GTE Gov Systems), Needham, MA, 1997 - 2001
Marketing Manager
Developed marketing and communications plans and managed budgets in conjunction with divisional marketing
coordinators. Supervised a department of two graphic designers and a production coordinator in the creation and
production of trade show exhibits, literature, proposals, direct mail, advertising, web communications, newsletters, press
releases, and special presentations.
o Managed production of over 400 trade show exhibits for both domestic and international shows.
o Produced a wide variety of ads and marketing materials under tight deadlines.
New England Business Services, Inc. (NEBS), Groton, MA, 1992 - 1996
Senior Copywriter/Project Manager
Developed creative concepts and copy for catalogs, mailers, print ads, collateral materials, and press releases. Worked
with graphic designers and product managers. Directed internal and external writers, proofreaders, and agencies.
o Implemented direct mail for VAR program that increased partnerships by 20%.
o Managed the implementation and production of a new 240-page catalog.
o Created new software package direct mail that increased sales by 15%.
Education
Master of Business Administration (Marketing Major), Rivier College, Nashua, NH
Bachelor of Science, Journalism (Advertising Major), West Virginia University
Bachelor of Arts, English, Hartwick College
Training and Achievements
Bullet Proof Manager Program
Employee of the Quarter Award Q4 2009
Multichannel Merchant “Best Catalog Copy” Award
Certified Trade Show Manager Training
8 Fairhaven Rd, Nashua, NH 03060
Home: 603-***-**** Cell: 603-***-****
******@***.***
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