Product Management, Sales, Branding
Resume:
Mellissa M. Krause
Shelby Township, MI 48317
***********@*****.***
http://www.linkedin.com/in/mellissakrause
SUMMARY: A proven leader with more than 16 years experience in marketing, project
management, and product development/lifecycle.
EXPERIENCE: Letica Corporation, Rochester Hills, MI
May 2013 – Present
Product Manager – Foodservice
• Formulation, management, and coordination of marketing activities to promote
products and services including cross divisional products and events.
o Project management of (2) high end trade show booths.
o Project managed all activities of web re launch with regards to Foodservice
department (www.letica.com ).
Data compilation for master product lists and spec sheets.
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Initiation of market research studies and analysis of findings.
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Sole departmental resource for Salesforce.com implementation, administration,
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and adoption (Foodservice division).
Marketing support for Sales Team of (7), development of sell sheets.
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Webasto Roof Systems, Rochester Hills, MI
November 2011 – May 2013
Cost Accountant/Marketing Data Analyst
Provide support/data for presentations (market share, competition, and pricing
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analysis); forecasting, mid term planning, key figures.
Compilation of monthly and annual vehicle/ segment fitment rate analysis to
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determine target vehicles for business development team.
Analysis of statistical data for marketing trends and potential new markets.
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Project Managed Corporate Identity update for 2012 including renovations of five
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buildings – one month timeline; completed ahead of schedule.
Interface to PR firms for events and publications.
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Bensussen Deutsch and Associates (Evigna), Troy, MI
September 2006 to November 2011
Inside Sales (May 2010 – November 2011)
Lead response, quote, and order facilitation for Fortune 500 accounts (GE, Land
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Rover/Jaguar, Hilton, and Marriott).
• Outreach via cold calling, client visits, product flyers, client surveys.
Senior Account Coordinator/Team Lead (January 2009 – May 2010)
Sales and client management
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o Lead support for largest account Ford Motor Company (FMC/ Ford
Racing/Masters) including quoting, invoicing, contract management.
o Secondary support for Healthcare programs, Bosch, UHY and Shell
Team development/ training of new staff including Account Managers, Account
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Coordinators, and Brand Managers.
• Event management including the Detroit and New York Auto Shows/site sales.
Brand Manager (February 2007 – January 2009)
• Responsible for overall success of The Ford Collection web store/print catalog
(www.fordcollection.com); development, distribution, and marketing.
• Generated $7.5 million annually (up from $6.25 million and declining the year
prior).
o Development/execution of marketing calendar, e blasts, splash page
updates, ad placement, etc).
o Management of extensive site sale schedule including coordination of
staff, product selection/inventory, travel, and client expectations.
• Promoted to Brand Manager of Healthcare in 7 months while maintaining
consulting duties on Bosch/Warriors in Pink.
Lead Merchandiser (September 2006 – February 2007)
• Product selection for The Ford Collection (www.fordcollection.com)
o Overhauled 75% of product available on web store / print catalog for spring
2007 edition (600+ products) and strategically decreased vendor base to
maximize buying power.
o Negotiation of pricing and minimums
Dress Barn, Rochester, MI
2005 2006
Assistant Manager/Key Holder
Store operations including customer service and employee development.
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Personally responsible for increasing credit card applications three fold.
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Kmart Corporation, Troy, MI
2004 2005
Co Buyer
Project managed development of private label product.
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Assisted buyer in determining quantities purchased.
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Tracked sales of product currently in stores and made strategic adjustments to
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business in order to improve sell thru and increase profits.
o Marking down merchandise at the end of the product lifecycle.
o Marketing of product through weekly rotos, online features, floor sets.
Brooks Brothers, Detroit, MI
2003 2004
Store Manager
New store set up of Brooks Brothers Renaissance Center location
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Store operations including customer service, follow through of financial plan,
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outreach programs, store needs, and issue resolution.
Kmart Corporation, Troy, MI
1998 2002
Global Sourcing Assistant (2000 2002)
Responsible for supporting the director of global sourcing Newborn/Infant/Toddler
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Boys and Girls ($178 Million annually) in all aspects of direct sourcing process.
• Selection, review, and approval of fabrics and trims for private label product.
Technical Designer I & II (1998 2000)
Experience in Home Fashions, Fashion Accessories, Kidswear, Infantswear, and
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Menswear.
Developed size and construction specifications for private label product via PDM.
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o Evaluation of fit, construction, and quality of vendor samples submitted
Promoted to Technical Designer II after one year
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Trained entry level technical designers
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EDUCATION: Macomb Community College (currently enrolled, transferring to CMU within the year)
Dwight D Eisenhower High School 1993 1996
Proficient in Microsoft Office Suite, Wordpress, ESP, Google Analytics, SAP, Covisint,
CPARS, CMS, and Salesforce; attended Cotton Sourcing Summit for U.S, CBI, & Africa.
COMMUNITY: Susan G Komen Race for the Cure 2003 2006
Michigan Humane Society Mutt March 2005 2006
Peace Lutheran Church and School (present)
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