K athryn M. Pelletier

*** **** ******, ********* ** Bristol, CT 06010 Phone: 860-***-**** acfcsr@r.postjobfree.com

M arketing C oordinator

Marketing professional with branding experience that directs activities with printers, radio stations,

publishers and local businesses to enhance branding efforts.

Detail oriented individual with a proficiency in planning, coordinating and executing projects.

Passionate about conceptualizing and orchestrating creative marketing campaigns that effectively

reinforce and build brand image.

Goal oriented and self-driven individual with keen sense of needs of others and strong sense of

support and commitment to a team and unified goal.

Skills

Marketing Strategies & Campaigns Sales Collateral & Support

Corporate Communications Multi-Property Support

Creative Team Leadership Web & Print Content Development

Product Positioning & Branding Cross-Functional Management

Professional Experience

CLASSIC HOTELS OF CONNECTICUT – Avon, CT

Multi-property hotel chain providing lodging, meeting and banquet services

Marketing Coordinator, May 2007 to Present

Manage corporate marketing and communications functions. Direct brand management, advertising,

media relations, corporate positioning, service launches, sales collateral and tradeshow marketing. Also

perform sales coordinator duties including site tours, event details, office duties and reports.

Major Accomplishments:

Increased advertising presence while simultaneously reducing total ad cost by centralizing the

marketing function previously distributed across four separate hotels.

Identified new advertising channels to reach previously untapped targets resulting in additional hotel

bookings.

Project manager for the development of five websites and three mobile website pages.

Expanded marketing reach without growing the budget by identifying and utilizing free advertising

opportunities that reached our target market.

Established policies and procedures for advertising requests that streamlined the process and

eliminated missed deadlines and duplicate payments.

Refreshed dated advertising pieces to keep pace with current trends while maintaining consistency

with the traditional vision of the ownership.

Perform ongoing customer/market research and demographic profiling to identify and capitalize on

unmet market needs ahead of the curve.

Leveraged strengths in cost-effective marketing management and vendor negotiations to work within

marketing budget without compromising business growth goals.

Developed a cohesive campaign to address deficiencies in existing bridal show advertising yielding

greater show attendance and increased hotel bookings.

Identified gaps in current image portfolio for each of the four hotels. Directed the staging,

photography, photo selection and use of new images to enhance the online experience of guests

looking to preview various accommodations.

Developed relationships with key advertising outlets affording unique advertising opportunities.

Responsible for reviewing advertising assets for potential trademark and copyr ight infringement.

HOMEWOOD SUITES – Hartford, CT

International Hotel Chain- Hilton Brand

Sales Coordinator, 2006 to 2007

Managed relations between the corporate managing company and Hilton Hotel brand. Communicated

directives to staff and contractors to assist in the opening of a four star hotel in downtown Hartford.

Major Accomplishments:

Created marketing campaign to introduce brand new hotel to the market.

Performed functions as the AP/AR during the pre-opening phase.

Developed working relationships with contracting company and individual vendors to ensure timely

delivery of materials and construction on the hotel site.

Part of a five person leadership team that developed the policies and procedures of the hotel and

prepared for the opening and hiring of employees.

MARRIOTT HARTFORD DOWNTOWN – Hartford, CT

International Hotel Chain- Marriott Brand

Catering and Events Assistant, 2005 to 2006

Assisted directors and managers in facilitating the opening of a four star hotel in downtown Hartford.

Once opened, assisted the sales department with daily operating functions and was the communication

liaison between sales and all hotel departments.

Major Accomplishments:

Worked with directors and managers of each department to create an opening ceremony celebration

for 200+ new employees in order to foster a sense of honor and pride for the hotel brand.

Managed 135 performers for the grand opening celebration of the hotel. Coordinated green rooms,

starting times and flow of performers throughout the night.

Identified a communication gap among the 10+ member leadership team and assumed the role of

sales coordinator to ensure the proper flow of information and ensure a top level of service to hotel

patrons.

Technology

MS Office (Word, Outlook, Excel, PowerPoint and Publisher), Adobe Photoshop, and

Software:

Adobe Contribute

Education

CENTRAL CONNECTICUT STATE UNIVERSITY – New Britain, CT

Bachelor of Science, 2005

Major: Hospitality and Tourism l Graduated Cum Laude l Alpha Lambda Delta Honor Society

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