Sales Marketing

Natalia Ekisheva

*** ****** *** *** * ATLANTA, GA, 30312

770-***-**** *********@*****.***

SR. BUSINESS ANALYST/SR. DIGITAL MARKETING ANALYST/SR. FINANCIAL ANALYST

Operations Asset Management Strategic Planning Quantitative Analysis

Database Management/SQL Forecasting Budgeting Pricing

Qualitative Research Financial Analysis Competitive Analysis Procurement

Process Improvement Cost Control Global Logistics Digital Marketing

Provided operational, marketing, financial, analytical, and merchandising support to several industries, including

tool rental, medical services, digital marketing and retail franchise development. Evaluated and improved

existing methods through assessment of decision-making processes. Devised systemic solutions and developed

new methods to optimize asset allocation and divestment as well as rental asset pricing. Efficiently integrated

key economic concepts, competitive analysis, and NPV methodology to improve the business’s bottom line via

increased returns on assets, lower operational expenses, and overall increased profitability. Through gathering

and analyzing crucial economic information such as economic indicators, disposable income, and competitor

information, increased business’s competitive advantage in existing and prospective markets.

WORK Algorithmic Media Analyst - Bid scientist June 2013 – Present

EXPERIENCE IgnitionOne - Atlanta, GA

• Consulting with clients to match IgnitionOne's technology and tools to their desired business

objectives, preparing business plans to meet these marketing objectives, re-evaluating clients

performance on the daily basis, and implementing bid adjustments in auction based digital market

place

• Managing spend and performance of several key strategic accounts and educating clients on

recommended PPC tactics to meet clients’ overall strategies, presenting possible account

improvements and account restructures, SEM strategies, media asset management techniques,

while presenting IgnitionOne’s findings on marketplace changes, Google/Bing insights, as well as

new technologies

• Implementing and enhancing algorithmic tools on client campaigns in order to meet budgeting

and performance goals, while maintaining high level of efficiencies. Evaluating performance on

hierarchy of objectives such as ROI, traffic, CPCs, various onsite data, cost of sales, market share,

etc

• Monitoring and reporting on performance and communicating the results both to internal and

external clients via calls, presentations, and reports. Preparing and presenting Quarterly Business

Reviews

• Writing case studies and campaign overviews to highlight the effects of algorithmic tools on

clients' campaigns

• Advising on the development of enhancements and additions to IgnitionOne algorithmic tools

platform

Sr. Business Analyst/Purchasing Manager June 2012 – May 2013

Anatomy Supply Partners - Atlanta, GA

• Increased inventory turns and profitability through development and implementation of

replenishment algorithms, safety stock and lead time calculations for all ASP product lines (over

2,000 SKUs)

• Negotiated product and transportation pricing, minimum order quantities (MOQs), productions

schedules and transportation; prepared and issued purchase orders for all suppliers (amounting to

$10.5M annually)

• Coordinated timely production and shipment of goods from China, Taiwan, Vietnam, and Canada

to multiple US warehouses and customers’ locations

• Prepared and distributed inventory and usage reports for major ASP customers, provided

analytical and tracking assistance for ASP merchandise

• Evaluated supplier effectiveness/competitiveness through historic production schedules and

shipment, QA and customer feedback, cost/benefit analysis, and initiated RFQs for new and

existing products

• Implemented processes and reporting mechanisms for tracking all open purchase orders, as well

as container management and logistics

• Devised an effective methodology for asset purchases and initiated internal numbering systems to

improve effectiveness and accuracy of internal inventory levels, item reorder points, product

usages, and substitutability

• Managed ERP implementation, coordinated data transfer, and established system requirements

Business Analyst (Tool Rental) December 2010 – April 2012

Home Depot - Atlanta, GA

• Increased total sales by $15M (4%) and profit by $15M (11%) through strategic pricing

initiatives, innovative fleet management, efficient asset allocation, and targeted divestment of

used equipment. Recognized with “Creating Shareholders Values” award for this accomplishment

• Entrusted with management of rental asset purchases and forecast of annual capital expenditures

by executive management

• Recommended introduction of new products to the rental business and devised a successful

rollout methodology leading to an increase in rental revenues and a greater competitive advantage

• Increased rental sales by $6M (3%) though analysis and successful execution of price (rental rate)

changes under difficult market conditions

• Used Tools sales increased by $0.6M as result of developing and applying the used tool pricing

algorithm

• Purchased $60M-$70M of rental equipment annually. Redesigned tool replenishment model

incorporating frequency, duration of transactions, and return on investment to accurately forecast

demand and produce demand-driven purchasing recommendations for each Tool Rental outlet

• Reduced depreciation expense by $5.8M via leveraging opportunities to reduce operational costs

through application of the replenishment algorithm

• Saved $1.2M through performing Discounted Cash Flow (DCF) analysis to evaluate feasibility of

adding additional Tool Rental locations and provide well-grounded recommendations on opening

two additional locations (projected total sales for both location amount to $800,000-$900,000 per

year)

• Trained Tool Rental front-line associates on essential functions of the business, divestment of

used equipment, and replenishment through written communications and store visits with the

leadership team.

EDUCATION Georgia State University 2008

J. Mack Robinson College of Business - Atlanta, GA

Bachelor of Business Administration, Economics (GPA: 3.77/4.00)

HONORS AND Georgia State University Member of the Honors Program 2004-2008

ACTIVITIES Georgia State University Faculty Scholar 2006

Georgia State University Dean’s List 2005-2008

Georgia State University Dean Scholarship Key recipient 2006 & 2007

Georgia State University Member of Omicron Delta Epsilon 2008

(National Honor Society for Students of Economics)

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