Manager Staff

JULIE NORRIS

*** **** *** ***** **., Deale, Maryland 20751 Telephone: 312-***-**** email: ************@*****.***

Entertainment Events and Venues Specialist

PERSONAL QUALIFICATIONS

Over 20 years of progressive experience in special event production and venue operations leadership in a wide variety of high-level

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professional environments, from major municipal stadiums to world-class theme park and destination-hotel event operations.

Outstanding demonstrated success in both financial results and high-quality event production, achieved through exceptional industry

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knowledge and component expertise.

A team player experienced in creating and maintaining the internal and external partnerships necessary to excellent results, and a

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leader who maintains optimum staff performance through superior communication and motivational skills.

PROFESSIONAL EXPERIENCE

GAYLORD NATIONAL RESORT AND CONVENTION CENTER, National Harbor, Maryland

Director of Special Events and Entertainment (2011–present)

Director of the planning, organization and execution of all property special events, including the signature ICE! show.

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Responsible for all special event production, front of house operations, ticketing, security, show technical, venue maintenance,

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safety, staff scheduling, retail operations, and event guest relations.

Responsible for procurement, external vendor oversight, and contract compliance.

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Develops and maintains an annual events plan, both internal and external.

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Establishes protocols and procedures to ensure consistently high-quality and polished events.

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Develops event budgets and planning guidelines.

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Creates a promotional plan for events in conjunction with Marketing and Public Relations partners.

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Manages the Gaylord National brand experience in line with larger corporate goals.

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Proactively plans for new potential events in support of resort and corporate brand strategies and financial goals.

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THE WALT DISNEY COMPANY, Orlando, Florida

Events and Entertainment Manager (2010–2011 and 1991–1999)

Conceptualized, created, and sold custom shows, and developed several programs to advance potential markets.

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Developed and maintained client and supplier relationships.

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Responsible for non-permanent facilities and production elements at Epcot.

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Planned and prepared budgets, created production schedules, booked and managed all talent, character, pyrotechnics, audio

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visual, technical services, operational support services and building facilities components, including lighting, audio, rigging and

staging.

Experienced in the procurement and use of staging, lighting, laser, pyrotechnical, audio and backline equipment.

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Developed departmental new employee introduction, orientation and training materials.

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Responsible for the execution of shows, coordinating and supervising all show elements including talent, technicians,

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costuming, cosmetology, maintenance and park operations.

Responsible for communicating effectively and professionally with a wide variety of internal divisions and outside partners.

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TOYOTA PARK STADIUM AND CHICAGO FIRE SOCCER, Bridgeview, Illinois

Director of Event Services (2006–2009)

Managed the daily operations of security, ushers, box office, guest services and premium services for a 20,000–30,000 seat

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stadium hosting concerts, Major League Soccer, and national and international sporting events.

Responsible for financial analysis, forecasting, creation, and ongoing management of the annual operating budget as well as

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specific event budgets.

Oversaw facility to ensure adherence to presentation and maintenance standards.

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Managed the selection, training and professional development of employees with an emphasis on guest satisfaction, retention,

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and staff productivity and satisfaction.

Implemented progressive training program for newly-hired 350-person staff encompassing security, ushers, ticket takers, guest

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services and premium services.

Negotiated and contracted support services, including security and medical staffing.

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Managed all department activities to foster the highest levels of communication and operational efficiency.

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Developed emergency evacuation plans in compliance with Illinois state laws and regulations.

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Managed fulfillment of corporate sponsor and founding partner contracts.

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Oversaw risk management concerns of the stadium.

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JULIE NORRIS

422 East Bay Front Rd. Deale, Maryland 20751 Telephone: 312-***-**** email: ************@*****.***

PROFESSIONAL EXPERIENCE Continued

PNC ARENA AND CAROLINA HURRICANES, Raleigh, North Carolina

Event and Guest Services Manager (2002–2005)

Oversaw the daily front of house operations for an 18,000–25,000 seat arena, including ushers, ticket takers, risk management,

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security, and guest services.

Successfully partnered in major event operations with clients including the National Hockey League, National Collegiate

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Athletic Association, The Walt Disney Company, Ringling Bros., Feld Entertainment, and General Motors.

City Support Services Manager – responsible for managing all event support from city Police, Fire, and Medical establishments.

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Managed hiring, disciplinary actions, performance reviews, payroll, incentives and human resources issues. Oversaw staffing to

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ensure effective coverage and maximized profitability without compromising guest experience.

Coordinated safety training programs with in-house staff, risk management, fire department, and medical support department

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to ensure adherence to health and safety guidelines, protocols and procedures.

Responsible for coordinating with the NHL to ensure onsite security and meet the logistical needs of owners, coaches, players,

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prospects and staff.

Involved with marketing, logistical planning and operations for the 2004 NHL Draft. Collaborated with the NHL Senior Vice

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Presidents for Operations and Events to ensure event success.

ROTARY INTERNATIONAL, Evanston, Illinois

International Meetings and Event Producer (2000–2002)

Led creative teams working to produce educational and entertainment programs, with the goal of increasing event attendance

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and driving total revenue.

Reorganized project management process for greater profitability.

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Partnered with convention organizers and host cities in program development and logistical execution of cultural and

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promotional events.

Primary host committee contact and organizer for over 1200 international volunteers for events.

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JAM PRODUCTIONS, INC., Chicago, Illinois

Manager/Corporate Events Department (1999–2000)

Production team leader for all aspects of large-scale corporate and private events featuring top-name entertainment.

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Responsibilities included research, entertainment proposals, budget development, client presentation, talent booking and

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management, and production management.

Developed existing client relationships and markets, and determined market potential for new industry segments.

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PROFESSIONAL MEMBERSHIPS AND ASSOCIATIONS

International Association of Assembly Managers (IAAM)

American Society of Industrial Security (ASIS)

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