David B. McHenry

** ****** ******, ***.***, Scott Depot, WV 25560

304-***-**** Cell / E-Mail: acfccb@r.postjobfree.com

“I have an ability to connect with people and pinpoint their needs precisely. The customers I do business

with wind up becoming my friends.”

Career Objective

Creative, intuitive and results-driven sales management professional seeks dynamic new challenges in a competitive

environment dedicated to its people. Commitment to integrity, quality idea-generation and continual improvement.

Demonstrated track record in developing “win-win” situations into long-term customers. Expertise in developing creative,

value-added programs.

Professional Profile:

Area Sales Manager / Consolidated Coca-Cola Charleston, West Virginal (2009 – Current)

Responsible for total operation of multiple branches including P&L, Operations, Distribution, Fleet, Warehouse,

Vending, On-Premise, Sales, Work Force Development, Forecasting, Budgeting, Union Negotiations of

contracts, Trade Relations and both Large and Small Format Customers.

Finished up 6.5% in volume and 11.5% up in GM versus prior year. Have received several awards for Sales,

Creative Displays and for “Outstanding Trade Execution” awards. Our team has increased Revenues by 13% of

two years while reducing costs by $.11 cents a case through reduction of overtime and more efficient route

plans.

Regional Manager / Southeast Atlantic Beverage – Jacksonville- Miami, FL (2006 -2009)

Responsible for Sales, Operation, Distribution, Franchise Distributors, along with P&L for multiple branches in

both Northern and Southern Florida. Reduced turnover by 50% while increasing volume by 5% over prior year.

Improved P&L performance from a negative $1.1mm in 2006 to a positive $1.2mm in 2007. Promoted five

managers into Branch or Sales Managers positions. Initiated Route Planning Process to improve delivery

efficiencies while saving fleet costs and creating merchandising efficiencies for better execution.

Sales Center Manager / Coca-Cola Enterprise – Florida Keys, FL. (2004-2005)

Implemented hiring and training procedures to reduce high turnover rate. Distribution numbers went from last in the state

to best in the state, delivery all but 1% of orders. Received an award for controlling OPEX expenses during the first

quarter. Launched a new FOS delivery system utilizing per built pallets and carts.

Cold Drink Manager / CCE- Tampa, FL (2004)

Territory Sales Manager / CCE. Orlando, FL (2001-2003)

Vice President of Marketing / Vice President of Sales -Customer Development, MCA Sign Company

Massillon, OH. (1997-2001) P.O.S. & Display Company

Responsible for marketing and creating new sales and display items, after a brief period was promoted to VP of Sales. We

focused on building of a first class sales team, starting with implementation of “Relationship Selling”. Long term, verses

short, and implementation of Strategic Account Planning delivered us a 17% increase in just four months. Set record sales

and profit results for a 100 year old company; as well as creating a Fulfillment House increasing our profits to record

levels.

Pepsi-Cola Bottling Company - Twinsburg, OH (1989-97)

Marketing Development Manager (1991-97)

Directed sales / marketing programs for two bottling facilities with sales of 12 million cases ($84 million) annually.

Managed key / prestige account marketing agreements (among them: Cleveland Indians, Cleveland Crunch, Cedar Point,

Cleveland Grand Prix and Taste of Cleveland) and supervised key account managers, route salesmen, merchandisers and

telemarketing department. Created summer-long P.O.P. displays and giveaway contests for prestige accounts (Finast,

Stop-n-Shop Supermarkets) growing by 80%. Implemented proactive CMAs vs. traditional contracts.

Key Account Manager (1989-91)

General Cinema Company - Pepsi Cola Bottling Company / Akron, OH

General Sales Manager (1984-89). Managed overall operation of a 4.5 million case distribution center, including sales,

fleet, warehousing and office functions. Launched successful bulk delivery system. Negotiated two union contracts

successfully. Improved sales, profits and market share both years. Winner, Corporate Market Execution Award (both

years).

Here’s What Others Have Said about David McHenry:

Throughout history when the Greeks buried those that passed away they would only ask one question, “Did this

man have passion?” That is one question no one will never have to ask of Dave McHenry…

•David Lorenzo, Cadbury Schweppes - Southeast Atlantic Beverage

“David is fountain of energy and creative ideas…his ability to develop professional relationships is

invaluable”.

•Norma J. Rist, CEO Consulting Inc.

“He has an innate ability to read and connect with people he is dealing with, be it employees, subordinates or

presidents of large companies…David is a class act”.

•Mark W. Slanta, President, MWS Enterprises

“Dave is one of the most flexibly creative genius; I have ever had the honor to work with. He gives sales a new

meaning”.

•Joel M Zelepsky, President MCA Sign Company

“David is definitely a ‘Go to Manager’. He knows what “Putting People First” means by being honest, open

and fair; listening and valuing his team; and consistently recognizing and rewarding his employees“

•Susan Montgomery, CCE Human Resources Manager

“David got involved right away. He asks questions and got to know our needs. Coca-Cola has more presences

now than ever because of him“.

•Brian Ford, Aramark Raymond James Stadium in Tampa, Florida

“I am so proud of my husband Dave. He has graced us with his strength, wisdom, patience, guidance and his

gift for laughter. Dave always has time to listen with an open heart and converse with gentle words of comfort.

Dave believes in Balance, God, Family and Work. Dave is a father, husband, a friend and I am a better person

to have been blessed with Dave in my life“.

•Christina McHenry, my wife.

Education:

University of Akron, Akron, Ohio (Business/Marketing major).

Additional professional development courses/seminars include:

• Connect with the Customers

• Solutions

• Inclusions

• Management Essentials

• Diversity Training

• Effective Communication

• License to Lead

• Core Code of Business Ethics

• Interaction Management

• New Hire Training

• Branch Manager Institute

• Sales Promotion Planning

• Organizational Management

• Sales Forecasting and Demand

• Deal Creation

• Strategic Account Management

• Strategic Account Planning

• Category Management

• Dale Carnegie

• Top Gun Selling School / Pilot Program for Pepsi Cola

• Performance Management

• MAP / CCE Coca-Cola Enterprise Accelerated Management Program

• Time Management / Franklin Covey

• Execution Excellence

• Streetwise Category Knowledge

• The Consumer

• SKU Management

• The Profit Story

• Territory Management

• MG Management Profitability

• SMART

• Putting People First / CCE Culture Training

• MVP Program / Reward Program

• Walk a Mile in my Shoes / Job Shadowing

• Engage Management

MAP (Managers Accelerated Program), Selected as one of 250 employees out of over 74,000 to receive Coca -Cola

MAP Training Program. Map lasted over six months having training all over the country including Canada, in Finance,

Operations, Full Service, Marketing, Sales, Human Resource, Production and Purchasing.

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