Marketing Account Executive

Jessica Mackey

P hone: *** - *** - **** E - Mail: Jessica .aubrey.mackey @ gmail.com 7276 Barque Dr. Tampa, FL 33607

Experience

Cronin & Company: Social Marketing Manager. Hartford, CT March 2013 – May 2014

Developed comprehensive competitive reviews to develop brand, campaign, and messaging platforms for new business

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initiatives

Created social and digital content strategies for multiple clients across the healthcare, financial, advertising, and

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transportation sectors

Utilized Radian6, Google, Facebook, and LinkedIn Analytics to provide comprehensive social and demographic analytics

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and insights

Provided strategic blog, email, and social channel recommendations and plans to clients

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Cheti, Inc: Founder, President. April 2010 – December 2013

Non-profit organization dedicated to creating opportunity for impoverished children in Tanzania through education.

Charity nominated as 2012 Regional Finalist for Best New Charity in the Stay Classy Awards, (a national philanthropy

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award)

Led fundraising strategy and new donor acquisition, encouraging the sponsorship of nearly 100 nursery and primary

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students

Supported the development and purchase of new land, classrooms, buses, and resources for partner schools, impacting over

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1,500 individuals within the community

Managed budgets, internal and external communications, corporate and foundation partners, and supervised nine team

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members

Developed marketing strategy and designed, produced, and managed printed communications, PR and social media efforts,

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website and email marketing, SEO efforts, a $10,000 monthly Google Ad Grant, and event marketing efforts for raising

funds; $90,000

AKQA: Contract Account Executive/Business Analyst. DC April 2012 – December 2012

Account: Delta

Managed the production of the FlyDelta mobile application, including managing the IA, design, and copy process

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Analyzed, tracked, and resolved API and bug issues in collaboration with iOS developers, QA team, and clients

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CNFA: Communication Specialist. DC July 2011 – April 2012

Managed all marketing activities for an international development organization with annual revenue of $23 million.

Developed, designed, and produced multiple printed communications for internal and external needs

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Wrote and edited all public relations and internal and external communications to properly tell the organization’s story

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Created a communication plan and process to amplify global programs’ successes and impacts that incorporated all

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marketing channels

Defined mission and vision statements as well as a core set of beliefs for the organization to communicate both externally

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and internally

Managed internal gender workgroup and developed corporate relationships to foster new funding opportunities

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Established an email marketing plan, and managed the development of a new website to elevate awareness for key donor

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contacts and the international development community

Dealagio: Digital Marketing Consultant. Orlando October 2010 – November 2010

Developed launch plan for new group coupon company in Central Florida, including digital marketing tactics and social

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media strategy

Created messaging roadmap for start-up that recruited over 2,600 twitter followers and 1,000 Facebook fans within 2

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months

MRM Worldwide: Senior Engagement Manager. NYC May 2009 – September 2010

Accounts: Diageo; Smirnoff, Captain Morgan

Structured collaboration processes and built client relationships for two newly acquired brands

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Wrote creative briefs for campaign platform development and developed digital and social media strategies

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Managed brand’s social media presence, building and maintaining content and messaging roadmaps

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Planned communication and content strategies for Global eRM program across six regional markets; optimized based on

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audience segmentation results

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Developed communications plan to support the launch of Captain Morgan mobile execution; achieving 250K voicemails in 3

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months

Worked with analytics to set campaign KPIs and provide comprehensive integrated global measurement dashboard reports

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MRM Worldwide: Account Executive. NYC June 2007 – May 2009

Account: Intel Business to Business

Managed conceptualization, development, and localization of multiple global campaign and product launches, supported

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through print, out of home and online media assets across four major regions

Selected as one of 20 participants in MWG brand-strategy training program; winner of final case study by global board of

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directors, 2009

Recognized by global Intel clients during agency review process and esteemed “Global Intel Superstar”, 2008, 2009

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Managed a $1.1 M online engagement media program, working with third party media sites to create platforms and content

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where the core target audience could engage further with the brand

Provided client services to Global and US brand managers; managing production budgets, schedules, communication plans,

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daily status calls, and competitive analysis

Education

University of Central Florida B.S. Organizational Communication May 2007

Minor: Marketing

Honors

May 2012

Starting Bloc Fellow for Social Entrepreneurship

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