Director of Marketing

EMAIL: acfc2a@r.postjobfree.com

AREAS OF FOCUS: PRODUCT PORTFOLIO MANAGEMENT BUSINESS DEVELOPMENT GLOBAL MARKETING

- QUALIFICATIONS PROFILE

Top-performing sales and marketing professional, offering comprehensive experience in business development, brand management,

market penetration, channel optimization, vendor relations, and portfolio/product management in clinical and corporate

industries. Skilled at administering multimillion-dollar budgets, spearheading account acquisition, and managing top-flight

sales teams. Multifaceted, results-oriented manager with proven capability to achieve remarkable growth, higher revenues,

stronger brands, and greater national recognition for organizations. Recognized for well-defined management, technical, problem

-solving, and communication skills. Bilingual in English and Spanish.

Selected awards and recognition:

- Emerald Award (2013), for the successful implementation of Patient Centric Programs in the United States

- One Team Award (2012), for leading integrated commercial business plan with strong multifunctional collaboration

- Star Awards for Leadership (2012), after the planning and execution of the largest corporate healthcare professional

conference for Nestle Health Science

- Excellence Performance Award (2009), with the top marketing execution of a product re-launch in the market

- Pinnacle Awards for Top Sales Performance (2005), for top sales performance with $1.8MM achievements

- CORE COMPETENCIES

Clinical, Sales, and Marketing Experience Conference Planning Revenue Growth Product Portfolio Management

Quality and Process Efficiency Large-Scale Project Management Client Relationship Management

Budget Planning and Analysis Rapid Conflict Resolution Cross-Functional Leadership and Team Building

- PROFESSIONAL EXPERIENCE AND HIGHLIGHTS

Confidential Florham Park, NJ

Marketing Portfolio Manager, Pediatrics 2012–Present

- Function as a dynamic pediatric platform manager accounted for the growth and success of key products designed for

treating medical conditions.

- Utilize well-defined people development and clinical skills in developing healthcare professionals as champions

throughout the company, in close coordination with the Medical Affairs.

- Innovatively direct and implement marketing strategies driving brand preference through product differentiation and

demand generation business plans.

- Established a reputation for continuously handling increasing responsibilities by serving on the following roles:

- Sales partner to field sales, national accounts, customer solutions, and managed markets to drive acute care growth and

attain profitable downstream sales in Home Care and Alternate Sites.

- Marketing liaison to the Product Development, Clinical Sciences, and Research and Development (R&D) teams in the

successful implementation of market opportunity assessments and target product profiles

- Proactive U.S. lead team member/participant in a cross-functional global innovation platform

- Optimized profitability and accomplished all organizational revenue goals through expert budget administration on

marketing strategies.

Confidential Parsippany, NJ 2007–2012

Confidential 2009–2012

- Served as one of the original members of a startup commercial organization in progressively leading the Marketing

Division through development of key processes, strategic portfolio plans, and market assessments.

- Handled the preparation and presentation of the marketing budget with profit and loss (P&L); and acted as a Life-Cycle

Product Management participant in assisting market trend insights and business opportunity assessments.

- Supervised cross-functional teams across USA and Canada for brand strategy implementation and product exploration

improvements, from the molecule search to the successful launch stage.

- Drove performance improvements as the Product Development Team’s marketing liaison in efficiently providing market

opportunity assessments, target product profiles, and analogs.

- Aligned and executed strategies to corporate goals and demand forecast; thus surpassing revenue goals.

Confidential 2007–2008

- Established a reputation as a high-performing manager, which led and launched advertising and non-personal promotional

sales materials by building and cultivating professional working relationships with all vendors.

- Played an instrumental role in pioneering the implementation of branded anesthesiology drugs and a biological agent;

thereby exceeding budget by 130%.

Confidential 2007

- Oversaw and executed marketing strategies, demand sales forecasts, and product training to field sales.

- Leveraged excellent marketing aptitude in managing the acquisition analysis of all products through primary and

secondary market research, as well as implementation of marketing standard operating procedures (SOPs).

Confidential Paramus, NJ 2004–2007

Product Manager 2006–2007

- Facilitated tradeshows, medical conferences, and speaker key opinion leader (KOL) programs focusing on the improvement

of clinical advances knowledge in treatment CLL and Graft vs. Host.

- Spearheaded directives in maximizing specialty sales growth for an oncology-branded drug, substantially surpassing

budget by 125%.

Confidential 2006

- Assumed full accountability in proficiently presiding over conferences; as well as support leading primary and secondary

market research while executing market opportunity analysis to optimize product growth.

Confidential 2004–2006

- Served as the elected territory business manager for the Connecticut, Pennsylvania, New Jersey, and New York pre-

alignment initiative in 2005.

- Earned recognition for successfully spearheading and exceeding the fiscal year 2006’s assigned budget of $1M by 123%;

thus maximizing annual sales target.

- EARLIER CAREER

Confidential Passaic County, NJ 2001–2004

Confidential Metropolitan Area, NY; New Jersey 1999–2001

Confidential Morristown, NJ 1997–2001

Confidential Mountain Lakes, NJ 1994–1998

- EDUCATION

Master of Business Administration: 2010 Fairleigh Dickinson University Teaneck, NJ

Postgraduate Clinical Program/Degree: 1998

Weill Cornell Medical College, New York Presbyterian Hospital New York, NY

Bachelor of Science in Food and Nutrition, with Concentration in Biochemistry: 1996

College of Saint Elizabeth Morristown, NJ

- PROFESSIONAL DEVELOPMENT

CERTIFICATIONS - Registered Dietitian (RD) Certification

TRAINING - Executive Communication Development, Speakeasy Connective Intelligence Advanced Leadership Training,

Verus Global Advanced Training in Microsoft Excel and PowerPoint

CLINICAL ROTATIONS - Oncology Infectious Diseases Research Nutrition Support Renal and Transplantation

Endocrinology Psychiatry Pediatric Neonatal Burn Cardiology Critical Care Surgery

- AFFILIATIONS AND ACTIVITIES

U.S. Lead Pediatric Global Platform (Nestle Health Science)

Member National Society of Hispanic MBAs; American Society for Parenteral and Enteral Nutrition (ASPEN)

Former Board of Directors Member Fox Dover Corporation

Member North American Society for Pediatric Gastroenterology, Hepatology and Nutrition (NASPGHAN)

Former Member American Society of Health-System Pharmacists (ASHP)

- TECHNICAL ACUMEN

Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) Operating Systems (Windows and Mac OS)

IMS Health and Wolters Kluwer Health Business Intelligence (BI) Tools/SAP Systems

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