Marketing Project
Resume:
SABRINA M. SYLVESTER
***********@*******.***
CAREER SUMMARY
Accomplished and creative professional with seven years of marketing
expertise in strategic planning, strategic communication, market research
and analysis, meeting/conference/event planning, and project management.
Proficient in MS Windows, Word, Excel, Access, Outlook, PowerPoint, Project
and Publisher; SPSS; analyzing, editing, and reporting on customized
databases.
EDUCATION
Master of Science, Marketing, Johns Hopkins University, Carey Business
School May 2009
Bachelor of Science, Business Administration (Marketing Emphasis),
University of Maryland Eastern Shore May 1999
PROFESSIONAL EXPERIENCE
Ardelle and Associates/AA Temps, Alexandria, VA
September 2011-December 2013
Strategic Communications Specialist-Co-Lead (August 2012-December 2013)
U.S. Department of Veterans Affairs (VA), Office of Small and
Disadvantaged Business Utilization (OSDBU)
. Managed and performed day-to-day operations of the Strategic
Communications Team
. Identified procedural problems in program operations, provided advice
and input of short and long terms goals of strategic plans and provide
recommendations
. Developed new methods in planning, integrating and evaluating programs
. Developed marketing and developmental content (i.e. press releases,
articles, success stories, websites, email marketing, presentations,
proposals, contracts, marketing collateral, event invitations, awards and
certification, speeches, talking points)
. Collected and analyzed data for current and new programs for the current
and future needs of the organization
. Collaborated with team members within the OSDBU organization, staff
members within VA, including key senior internal personnel, and external
stakeholders
Meeting Planner (April 2012-December 2013)
U.S. Department of Veterans Affairs (VA), Office of Small and
Disadvantaged Business Utilization (OSDBU)
. Planned and supported the National Veterans Small Business Conference
. Organized awards programs for the National Veteran Small Business
Conference (NVC)
. Developed marketing messaging and invitations for NVC
. Developed and organized After-Action Reports, created analysis, and
evaluated performance from colleagues, Senior Executive Staff (SES), and
senior leaders for Chief of Staff
. Arranged and analyzed data and made recommendations accordingly
Onsite Conference Assistance (September 2011-April 2012)
. Assisted various organizations with large conferences located in the
Washington, DC area
. Provided onsite support during conferences and meetings, including
monitoring breakout sessions and assisting with tradeshow exhibits
Synergy Enterprises, Inc, Silver Spring, MD
March 2008-November 2010
Research Associate (October 2009-November 2010)
. Conducted research through data analysis and dissemination of information
. Determined target market(s) for objectives of the project
. Evaluated, coordinated data collection, analyzed and reported study
findings
. Determined research activities and best course of action for
accomplishing objectives and analysis of related activities
. Developed workshop packets to edit and collaborate information for final
product
Meeting Planner (August 2009-November 2010)
. Organized, managed, and coordinated various conferences and meetings
simultaneously
. Developed, organized, and coordinated the design and development of
marketing and meeting materials
. Maintained contract budgets and analyzed and reviewed vendor contractual
agreements
. Prepared and generated work plans, contracts, evaluation reports, and
final analysis
Senior Logistics Coordinator (March 2008-August 2009)
. Developed and organized conference programs and manuals and meeting
materials
. Developed messaging for conference Web sites on logistical information
and/or online registration
. Prepared analytical reporting
Conference Coordinator/Conference Assistant February 2006-October 2007
Magna Systems, Incorporated, McLean, VA
. Composed marketing correspondence and organized artwork for conference
themes
. Developed and organized work plans, conference books and training
materials
. Developed conference messaging including invitations and logistical
instructions
. Analyzed and reviewed hotel contracts
. Conducted market research data
Contact this candidate