Sales Manager
Resume:
John Brown
*** *. ******** ***** ***. - Mooresville, NC 28117
Home: 704-***-**** *********@*****.***
Cell: 704-***-****
Business Development
Results driven professional with proven success in establishing strong
customer relationships to grow market share. Strong communication and
organizational skills combined with an extensive knowledge of sales
techniques have contributed in training/motivating other professionals
while increasing personal productivity. Technical skills include Lowe's
Dart System, TraQline, Excel, Word, and PowerPoint.
Professional
Experience
Syngenta Flowers, Inc. - Mooresville, North Carolina
Retail Customer Lead - Walmart April 2013 - July 2014
o Organized and led the first ever "Innovations Workshop" for Walmart to
explore the "Garden Center of the Future". Reviewed opportunities and
developed strategies to drive more foot traffic to the garden center.
Resulted in new test stores and signage concepts that were responsible
for driving POS increases of 75%.
o Collaborated with the Walmart grower base (17 growers) to develop and
deliver value added programs for Walmart
o Developed ways to inspire and gain incremental business with
project based programs for impulse purchases
o Created the "Summertime Blues" program to incorporate cooling
colors such as blues, purples and whites that consumer look for in
the summer months
o Created consumer demand for live goods by developing cross promotional
strategies with Miracle-Gro while selling the consumer on the benefits of
Syngenta's Heat Tolerant plants plus Miracle-Gro Moisture Control added
value
o Participated in various trade shows and the California Pack Trials to
highlight and sell the benefits of Syngenta's new introductions and
genetics.
o Coordinated a Walmart Day at the California Pack Trials that allowed
their key growers and marketing team to experiment with different
containers and hanging baskets while using Syngenta's genetics.
o Collaborated with the Territory Sales Team on an ongoing basis to
communicate priorities and give clear director when needed
Infinity Lawn & Garden - Mooresville, North Carolina
National Account Director - Lowe's Team May 2011 - April 2013
o Successfully developed and presented the Lawn Fertilizer Line Review to
gain the Sta-Green fertilizer business for 2013 and 2014 resulting in
$60MM in new business.
o Collaborated with the Lowe's Merchant to gain exclusive supplier
agreement for the pre-mix fertilizer used in all Sta-Green Potting and
Garden Soils for 2013.
o Collaborated with Lowe's Merchandising Teams, Replenishment Teams and
Marketing Teams to increase distribution and merchandising opportunities
for Infinity brands and products resulting in $14.0MM in incremental
shipments for 2012.
o Instrumental in developing a key category manager position with current
office to bring more organization to our reporting system and assist in
analyzing data.
o Collaborated with Field Sales Director on an ongoing basis to communicate
priorities and give direction where needed.
PPG Industries
Olympic Paint & Stain - Lowe's Team, Mooresville, North Carolina
Nov. 2010 - May 2011
National Account Manager - Exterior Stain
o Collaborate with Lowe's Merchandising Team weekly on promotional plans,
merchandising opportunities to drive increased market share vs. other
leading retailers.
o Led exterior stain team consisting of Marketing Manager and Category
Manager to deep dive for growth opportunities to increase shipments and
expand distribution.
o Developed partnerships with Lowe's lumber suppliers to use Olympic Stain
on fence panel displays that are displayed in front of commercial sales
while advertising our brand to grow more impulse sales with signage.
o Collaborate with field sales weekly to keep them informed and to guide
them on top priorities for stores.
The Scotts Company - Lowe's Team, Mooresville, North Carolina
Mar. 2003 - Nov. 2010
Business Development Director - Ortho & Roundup
o Collaborate daily with the Lowe's Merchandising Team to plan and execute
promotional activity and develop strategies to continually grow The
Scotts Company business and the business category as a whole.
o Implementation of key marketing strategies within Lowe's to drive 2010
shipment volume over $158MM resulting in an increase of 8.4% vs. PY and
$9.3MM over 2010 budget.
o Instrumental in leading and selling a Roundup Endcap initiative focused
on driving Roundup Pump 'N Go trial for Lowe's and offering value for the
consumer during the down economy. First ever Roundup National Endcap
resulted in a POS increase of 42% or $4.6MM.
o Successfully moved Lowe's from a 3 brand to 1 brand strategy in the Brush
Killer category making Roundup Poison Ivy & Tough Brush Killer the
exclusive national brand at Lowe's for 2010 resulting in an increase of
76% in POS dollars.
o Led Controls business development team to effectively manage plan-o-gram
space, order recommendations, display plan, promotional effectiveness, in-
season trends, as well as sales, margins, turns, fill rate goals,
forecasting and P&L.
o Responsible for working with Scotts Marketing on product development and
promotional plans to drive shipments and POS at Lowe's while optimizing
account trade spending.
o Worked on a daily basis in partnership with production, supply chain,
consumer insights, and category management to be the most knowledgeable
sales influence possible and promote a truly integrated business team.
o Traveled into regional markets to give support and feedback on store
execution while working with Scotts Regional Vice-Presidents and Regional
Managers. Met with Lowe's Regional Sales Directors and District Managers
to present Lowe's/Scotts Corporate programs.
o Received Scotts 2008 National Sales Achievement Award within the Top 4
Business Development Teams
o Received Scotts 2005 National Sales Achievement Award within the Top 4
Business Development Teams
The Scotts Company, Winston - Salem, North Carolina
Oct. 1999 - Mar. 2003
Territory Sales Manager
o Responsible for the sale of all Scotts Lawn & Garden products to Lowe's
and Home Depot.
o Hired, trained and managed retail merchandisers on selling, merchandising
and relationship building.
o Used fact based selling to secure Roundup endcaps in all Home Depot
stores for the full season resulting in a $325K incremental order.
o Grew territory to over $2MM (+144%) in shipments during first year and
hit budget in 9 months.
The Standard Register Company, Greensboro, North Carolina
July 1996 - Oct. 1999
Sales Representative
o Responsible for selling custom business forms, pressure sensitive labels,
document systems and value added services to meet customer's needs in the
Health Care and General Business industry.
The Procter & Gamble Distributing Company, Greensboro, North Carolina
Mar. 1986 - July 1996
Key Account Manager
o Managed Health & Beauty Care Category Management selling initiatives at
Food Lion resulting in new POG's for both Cough/Cold and Shampoo which
helped grow Beauty Care by 128% and Health Care by 187%.
o Responsible for managing pricing, advertising and category management for
each account.
o Managed and trained over 100 retail merchandisers throughout the
Southeast on shelf requirements, display sales and cross merchandising
for the Food Lion account.
Education
High Point University, High Point, North Carolina
Bachelor of Science in Business Administration, Major: Business Management
with a Marketing concentration
~ Coursework includes: Financial Management, Accounting, Real-Estate
Investing, Marketing, and Business
Law. Cumulative GPA: 3.25
Activities
~ Member and Alumni Advisor for High Point University's Lambda Chi Alpha
Fraternity
~ Member of North Carolina State Wolfpack Club
~ Active member of The Cove Church and Getting Team Volunteer
~ Charter member of the Lowe's YMCA of Mooresville & Recreation Volunteer
~ Hobbies include golf, sporting events, working out and spending time with
family
References
Dan Chaffman
Vice-President of Sales
Greenscapes, Inc.
Marshall Avison
Merchandising Director
Lowe's Companies
Wesley Morrison
Merchandising Director
Lowe's Companies
Chuck Buffington
Head Crop Portfolio
Syngenta
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