Marketing Sales

Matthew Girard

Social Media Marketing Intern - Intrigue Media

London, ON

*********@*****.*** - 226-***-****

• Experience guiding and working with first year student leaders, empowering them to take on leadership

opportunities within the Wilfrid Laurier Community and to develop into the student they hope to be.

• Spearheaded effective and efficient meetings with a council of 18 student representatives, working together

to generate ideas, plan and execute events for all first year students at Wilfrid Laurier.

• Developed and executed a promotional event for the Laurier Basketball teams with over 550 first year students

in attendance.

• Effective in establishing and managing large budgets, setting targets and meeting requirements

• Three years of Residence life Experience; donning plus being an executive on the Residence Athletic

Council and working on the Residence Life Facilities teams, which helped me to understand another aspect

of Residence Life.

• Three years of working directly with first year students, successfully creating an inclusive community

atmosphere, while promoting academic success.

• Have inspired many students to become Residence Life Dons, with three being successful in attaining

employment.

WORK EXPERIENCE

Social Media Marketing Intern

Intrigue Media - Guelph, ON - 2014 to Present

Content creation and maintenance of client's online presences for Intrigue Media.

• Responsible for creating up to date and relevant blog posts on behalf of Intrigue Media.

• Daily use of Social Media platforms & tools including: Facebook, Twitter, Pinterest, WordPress & Hootsuite.

• Research current marketing and online marketing strategies to continuously stay up to date and on the cutting

edge.

Finance & Admin & Marketing Executive

Residence Athletic Council - Waterloo, ON - 2013 to Present

Managed large budget, further developing my finance, budgeting and forecasting skills.

• Gained skills in planning, developing, executing and marketing events.

• Successfully pioneered the very first "All-Star" night for both Laurier Basketball teams, resulting in over 500

first year students in attendance.

• Revamped outdated social media web pages including Twitter, YouTube, Facebook as well as using

MailChimp and HTML.

• Facilitated weekly League Play nights with over 550 (highest number to date) first year students playing in

at least one of our five leagues

• Gained skills in managing team dynamics, having to lead, work with and develop 18 first year student

representatives.

Residence Life Don

Wilfrid Laurier University - Waterloo, ON - 2011 to Present

Further developed social and networking skills, acting as a mentor and friend to over 25 first year students.

• Worked to build, foster and maintain a community atmosphere that made all students feel at home on the

floor.

• Gained essential time management skills, allowing me to take time for my students, plan events for the floor,

and attend all residence life events and satisfy my own personal academic commitments.

• Planned and implemented programs based on the needs of the community

• Collaborated with campus partners to host events

Residential Facilities Assistant

Wilfrid Laurier University - Waterloo, ON - 2012 to 2013

In a team of 3 students, worked to make sure all residence buildings were up to standards for the next incoming

group of first year students

• Fast paced work environment with new priorities coming up everyday.

EDUCATION

Bachelor of Arts in Honours Psychology: Research Specialist with Business

Management

Wilfrid Laurier University

2009 to 2014

SKILLS

Online Marketing, Residence Life, student conflict, Social Media, Microsoft Office, MailChimp, SPSS, research,

Student Leadership, time management, teamwork, Planning & budgeting, & Finance

LINKS

http://ca.linkedin.com/in/mattgirard1

http://intrigueme.ca/2014/03/14/pg-captured-hearts-and-wallets-making-single-sales-pitch/

http://intrigueme.ca/2014/04/14/what-can-i-learn-about-marketing-from-golf/

AWARDS

Outstanding Contribution to Residence Education

April 2014

CERTIFICATIONS

CPR-C & First Aid

August 2011 to August 2014

SafeTalk

Suicide Prevention training

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