Sales Marketing
Resume:
Dear Public Reputation Hiring Team,
I read with interest your recently posted position in Social Media Sales. I believe I am an ideal candidate to join the Public Reputation team, as building and maintaining relationships is what I enjoy most. I have demonstrated this through my ability to network internationally, as well as through my multiple roles in social media management and sales. I have phone sales experience with two companies in very different industries and have recently moved into a key sales role at my current employer.
My first sales experience was with Northwestern Mutual in a top ten-ranked internship program. After passing both my Series 16-51 Producers Exam for Life Insurance and Series 16-52 Producers Exam for Accident and Health or Sickness, I worked as a Financial Representative. Daily phoning was one of the essential tasks I completed to set appointments with prospects. In these appointments, I completed fact finders with prospects, identifying their financial goals and objectives and then propose appropriate solutions. Some key takeaways from this experience were setting and achieving weekly goals, particularly in phoning and appointments.
My second sales experience came from Meltwater Buzz where I worked in their Hong Kong office as a Social Media Consultant. In this role I cold called businesses, small and large, to set appointments with key decision makers. In these meetings I demonstrated how the Meltwater Buzz platform could help identify key online influencers in the prospects industry, identify the best areas within the digital marketplace for consumers to engage with customers, and what was currently being said about their business online. During my time at Meltwater Buzz I sold and negotiated the first ever Meltwater Connect Contract to Elle Magazine Asia, so they could monitor and track their online footprint (as well as their competitor’s) and create social media campaigns.
In my current full-time role at Bakery On Main, I not only manage our social media but also am tasked with building and maintaining relationships with our sales team, outside sales brokers, brand ambassadors, suppliers, web developers and event managers. I am able to balance these duties as well as create blogger relationships to further develop the Bakery On Main brand. My ability to perform in this role has opened numerous doors for me, including a recent addition to my role in which my main focus is creating relationships and communicating with key independent grocery accounts. These accounts are smaller, natural grocery stores with limited and competitive shelf space. To be successful in obtaining coverage and distribution of core items in these stores, brands often need to have someone from corporate continuously communicate and conduct store visits to develop relationships with the store grocery buyer. My demonstration of product knowledge and ability to engage with both store personnel and consumers at trade shows and gluten free events key contributors in leading the management team to offer me the position.
In addition to my experience, I am a high energy, persistent individual with a strong work ethic who enjoys relationship building. I would welcome the opportunity to speak with you further about a possible fulfilling career with Public Reputation.
Sincerely,
Bill Greider
808
Farmington
Ave,
Apt
205,
West
Hartford,
CT
06119
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@billgreider
Education
Western
New
England
University
Springfield,
MA
Accredited
by
the
Association
to
Advance
Collegiate
Schools
of
Business
Bachelor
of
Science
in
Business
Administration
May
2011
Double
Major:
Finance
and
Marketing,
Communications,
and
Advertising
Social
Media
Experience
YouTube
Wordpress
StumbleUpon
Google+
Mashable
Spotify
Vine
Snapchat
Hootesuite
Work
Experience
Bakery
On
Main
-
@bakeryonmain
East
Hartford,
CT
Eastern
Region
Marketing
Associate
January
2013
–
Present
• As
of
January
2014,
solely
manages
and
tracks
the
Bakery
On
Main
brand
across
all
of
its
social
networks
including
Facebook,
Twitter,
Instagram,
Pinterest,
YouTube,
and
• Develops
the
Bakery
On
Main
content
calendar
and
publishes
posts
on
its
Wordpress
blog
• Manages
outside
blogger
relationship
which
include
product
reviews,
announcements
and
giveaways
• Solely
responsible
for
organizing
and
sending
the
Bakery
On
Main
monthly
and
quarterly
newsletters
to
consumers,
dietitians,
and
trade
contacts
• Drives
the
presence
of
the
Bakery
On
Main
brand
at
gluten
free,
allergen
free,
and
healthy
living
events
within
the
Eastern
Region
of
the
United
States,
including
18
events
in
2013
• Collaborates
on
the
development
and
implementation
of
all
Bakery
On
Main
marketing
campaigns
• Collaborated
to
build
the
Bakery
On
Main
brand
ambassador
program
and
responsible
for
coordinating
the
schedules
of
the
25
Eastern
Region
brand
ambassadors
• Project
lead
on
the
planning
and
development
of
the
new
Bakery
On
Main
website
to
be
launched
in
April
2014
J.J.
Threads
-
@jjthreads
Hong
Kong,
SAR
/
U.S.A.
Social
Media
Director
(Startup
Project)
June
2012
–
Present
• Manages
and
tracks
the
J.J.
Threads
brand
across
all
of
its
social
networks
including
Facebook,
Twitter,
Instagram,
YouTube,
LinkedIn,
Google+,
and
StumbleUpon
• Coordinates
and
publishes
blog
posts
on
the
J.J.
Threads
corporate
blog
as
well
as
develops
outside
blogger
relationships
• Investigates
new
opportunities
within
the
social
space
for
J.J.
Threads
to
interact
with
its
customers
• Collaborated
to
build
the
J.J.
Threads
Brand
Ambassador
program
in
the
United
States
• Coordinates
all
online
contests
for
customers
with
partnering
blogs
and
websites
• Is
a
J.J.
Threads
contact
point
for
media/blogs/personnel
in
the
United
States
Menchie’s
Windsor
Court
-
@Menchieswindsor
Windsor,
CT
Marketing
Lead
December
2013
–
Present
• Manages
all
Menchie’s
Windsor
Court
social
media
including
Facebook,
Twitter,
and
• Organizes
marketing
campaigns
including
cross
promotions,
guerilla
marketing,
and
fundraising
Meltwater
Buzz
-
@Meltwater
Hong
Kong,
SAR
Social
Media
Consultant
April
2012
–
July
2012
• Helped
clients
identify
key
online
influencers
within
their
industries
• Assisted
clients
in
analyzing
their
competitive
landscape
across
the
digital
space
• Identified
the
best
areas
within
the
digital
marketplace
for
consumers
to
spend
their
time
and
resources
engaging
with
customers
• Identified
and
contacted
prospective
clients
based
on
their
current
social
media
activities
and
that
of
their
competitors
• Sold
and
negotiated
the
first
ever
Meltwater
Connect
Contract
to
Elle
Magazines
Asia
so
they
could
monitor
and
track
their
and
their
competitors
online
footprint
EF
Englishtown
-
@EFEnglishtown
Hong
Kong,
SAR
Social
Media
Specialist/Marketing
Analyst
October
2011
–
April
2012
• Maintained
EF
Englishtown’s
Global
Social
Media
websites
including
Facebook,
Twitter,
Google+,
LinkedIn,
YouTube,
and
Hootsuite
• Responded
and
addressed
consumer
inquiries
via
social
networking
sites
• Developed
global
branding
contests
and
promotions
to
develop
the
Englishtown
brand
• Initiated
and
tested
advertising
campaigns
to
determine
best
consumer
response
• Coordinated
release
of
Englishtown’s
first
game,
English
Tower
Global
Sage
Hong
Kong,
SAR
Intern
June
2011
–
August
2011
• Assisted
in
the
preparation
of
marketing
documents
and
bespoke
market
reports
for
clients
• Used
Bloomberg
and
other
internet
databases
on
a
daily
basis
to
research
candidates,
markets
and
companies
• Performed
specific
research
and
financial
analysis
in
Private
Equity
and
Capital
Formation
• Attended
candidate
meetings
and
interviews
• Developed
a
strategic
plan
to
implement
a
Global
Sage
social
media
presence
Cambridge
Credit
Counseling
Corp
-
@CambridgeCredit
Agawam,
MA
Social
Media/Marketing
Intern
September
–
December
2010
• Participated
in
the
planning
and
development
of
a
national
PSA
for
the
credit
counseling
industry
• Scripted,
hosted,
and
produced
financial
literacy
programming
for
college
students
–
Your
Money
2.0,
Episode
80
“What
College
Students
Need
to
Know
about
Money”
• Developed
strategic
social
media
campaign
for
Cambridge’s
Reverse
Mortgage
Division
• Participated
in
the
planning
and
development
of
the
Housing
Division’s
“Open
House”
event
• Conducted
research
pertaining
to
advantageous
Social
Media
platforms
including
Twitter,
Facebook,
Youtube,
TubeMogul
applicable
to
Cambridge’s
financial
literacy
initiatives
Northwestern
Mutual
Financial
Network
Springfield,
MA
Internship
as
a
Certified
Financial
Representative
May
2009
–
August
2009
• Passed
Series
16-
51
Producers
Exam
for
Life
Insurance
• Passed
Series
16-
52
Producers
Exam
for
Accident
and
Health
or
Sickness
• Successfully
received
a
Massachusetts
Producer
Number
• Attended
weekly
sales
meetings
and
participated
in
weekly
“Client
Builder”
sessions
• Set
and
achieved
weekly
goals
• Completed
Fact
Finders
with
Prospects,
identifying
their
Financial
goals
and
objectives
and
worked
to
propose
appropriate
solutions
• Completed
a
competitive
Financial
Representative
Sales
Position
for
a
Triple
A
rated
Fortune
100
company
in
a
top-
ten
internship
program
Skills
and
Activities
Proficient
with
Microsoft
Office
and
Bloomberg
Team
413
Travel
Youth
Lacrosse
Coach
July
2012
-
Present
Selected
to
the
2011
NEILA
East/West
All-
star
Game
June
5,
2011
Member
of
the
American
Marketing
Association
2010
–
2011
Collegiate
Varsity
Lacrosse
player
2006
–
2011
All
Commonwealth
Coast
Conference
Honor
2009
Volunteer
Lacrosse
Coach,
South
Windsor,
CT
2006
–
2010
Junior
Achievement
Stock
Market
Challenge
participant
2009
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