Sales Manager
Resume:
RICHARD HERRERA
Apt ***
Doral, FL 33178
********@*********.***
QUALIFICATIONS PROFILE:
Results driven Business Administrator with outstanding project management skills and “hands on” technical
qualifications. Consistently successful in delivering strong cost reductions with improved operational efficiency and
enhanced customer satisfaction strategies. Energetic and creative with a special talent for troubleshooting and
problem solving. Exceptional interpersonal, communications, leadership, analytical and organizational skills.
AREAS OF EXPERTISE:
Business Development Store Value and Customer Loyalty
Visual Merchandising Revenue Generation
Inventory Control Business Planning
Fleet Management Relationship Management
WORK EXPERIENCE:
HERTZ RENT A CAR. Miami, FL
Management Development Program
2012 to Present
• Maximize all rental operations of a high volume rental car facility using effective marketing techniques,
identifying business needs and offering rental car services through the understanding of business
management and relationship management.
• Optimize the profitable revenue growth of the location by closely coaching and guiding the
staff with diverse selling techniques and with a strong sales focus.
• Maintain brand identity throughout the operation ensuring all customer loyalty/customer
appreciation programs are delivered accordingly.
• Build, maintain and control the effective utilization percentage of a large fleet of cars.
AVIS BUDGET RENT A CAR. Miami International Airport
Operations Manager
2008 to 2012
• Supervised the daily operations and sales function of an airport rental car facility with over 9,000
cars during peak season ensuring the maximization of fleet utilization, incremental revenue, profit
and customer satisfaction.
• Monitored closely all rental agents in order to attain the highest selling ratio of incremental products by using,
enhancing and coaching existing selling techniques which subsequently lead to a significantly higher service
revenue from previous years production.
• Oversaw the service production area expediting the preparation of returned vehicles for the next rental,
closely inspecting service agents productivity to ensure compliance with established quality assurance
standards.
• Built and maintain business relationships to promote organizational stability. Including maintaining positive
relations with union representatives to ensure adherence to contracts.
• Effectively supervised, trained and developed a staff of over 200 employees.
HERTZ RENT A CAR. Miami, FL
Branch Manager
2006 to 2008
• Maximized retail and replacement rental volume, coverage package and additional services through the
understanding of sales, product knowledge and differentiation.
• Made key contributions in developing branch applications, excellent Guest Services and Team Relations.
• Increased the market share of the location by 125% by implementing effective marketing
techniques and providing superior customer care.
FOOT LOCKER INC. Miami, FL
Store Manager
2005 to 2006
• Offered a variety of high class shoes, unique licensed sports apparel and accessories to the public assuring
high levels of customer care are met.
• Managed all retail store operations including merchandising, inventory control, ordering, cash control, bank
deposits and employee training and development.
• Delivered cost savings through design and management of company configurations, shrinkage control and
standard retail procedures.
• Enhanced the appropriate communications channels between senior management and staff.
ENTERPRISE RENT A CAR. Miami, FL
Management Training Program
2003 to 2005
• Sales & service management position providing technical direction for all rental
fleet and car sales operations in a branch with several hundred cars serving customers in
numerous nationwide locations.
• Developed and execute strategic marketing plans for large and small merchants, creating new accounts,
expanding operations, growing the fleet of cars and increasing utilization by more than 20%.
• Organized the effective utilization of fleet control, selling techniques, resources and systems to optimize the
appropriated implementation of managerial strategies.
TRICONTINENTAL IMPORT AND EXPORT COMPANY. Miami, FL
District Operations Manager
2001 to 2003
• Senior level position providing logistic support for all import and export operations serving customers in
several worldwide locations.
• Executed strategic merchandise allocation and marketing plans for customers around the globe
• Directed the most efficient implementation of support centers resources and systems to optimize the
appropriate merchandising control through managerial skills and strategies.
• Provided technical support and management on upgrade of advanced business software installation.
KMART CORPORATION. Miami, FL
Associate Store Manager I
2000 to 2001
• Oversaw all aspects of the managerial and operational process of a store with a sales volume of $27 million
a year, in a cost effective customer driven performance.
• Directed the effective utilization of resources to create operational systems for higher quality customer
service. Hired, trained, promoted and supervised a staff of over 140 employees.
• Created and executed strategies to increase operational efficiency and supervised the appropriate
implementation of managerial tactics to improve staff performance.
• Provided Technical directions, for assistant and department managers, store security inventory control,
shrinkage control, recovery operations, sales productivity merchandise flow, pricing and sales forecasts.
CHEVRON CORPORATION GAS FOOD MART. Miami, FL
Manager of Stores
1995 to 2000
• Led internal change process to adapt current structure to the new business environment. Advertisement
and company promotion efforts.
• Ensured and managed the operations of several gas stations/food mart stores in a timely fashion to
optimize commercial value.
• Assured effective implementation of premarketing plans, inventory control, cash flow support and store
procedures.
• Headed the staff training, instructions and educational efforts, presentations and reports of all gas stations
food mart stores for the board of directors.
MANAGEMENT TRAINING:
The Management Course American Management Association (1990)
Customer Driven Performance Sandoz Pharmaceuticals, East Hanover, New Jersey (1990).
Chevron University/ Management Program for Safety and Office Administration, Miami, FL (1995)
Kmart Management Trainee Program of Store Operations, Miami, FL (2001)
Enterprise Rent a Car Management Trainee Program, Miami, FL (2003)
Foot Locker Sales & Management Training Program, Miami, FL (2005)
Hertz Rent a Car Sales and management Training Program, Miami, FL (2007)
Avis Budget Car Rental Management Training Guide, Miami, FL (2008)
Khouri Consulting Risk Management, Sales and Service Training, Miami, FL (2008)
EDUCATION:
1996 BUSINESS ADMINISTRATION Florida International University
1992 BACHELOR OF SCIENCE Saint Augustine College.
1992 DRUMS AND PERCUSSION CERTIFIED Salvador Sturla School of Music.
LANGUAGES:
Fluent in English and Spanish.
*Willing to relocate/ willing to travel.
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