Project Manager Marketing

*

William Matthew Brown

*** * ****** ***** #**** Tampa, Florida 33602

803-***-**** ***********@******.***

Creative multi-disciplined professional with 8 years of experience combining a

unique blend of marketing, technology, communications, financial services, risk

management, and project management background to provide leadership for

timely and cost-saving solutions and projects.

Marketing: Branding, Advertising, Promotion/Events, B2B sales, Social

Media

Project Management: Requirements Documentation, Initiating, Planning,

Execution, Monitor & Controlling, and Closure, Change Management

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelors of Science in Marketing with a Minor in Communications – Southeastern

University, December 2008

PMP certification application completed and preparing for PMP exam – Project

Management Institute (PMI)

Study Prep and Project Management Development – PMstudy

EMPLOYMENT HISTORY

Project Manager / Marketing Consultant

Company Confidential – Sarasota, FL 2013 - Present

Assist clients in analyzing, implementing and evaluating business projects to meet performance

expectations utilizing varied business practices, core competencies and key skills. Recommend

business and marketing solutions and advise on changes/modifications. Develop broad

working relationships with clients. Design and oversee various marketing research processes to

help identify trends and inform the company's marketing analysis. Perform market research and

interact with company teams in order to plan marketing strategies, budget, pricing, and sales

targets. Communicate with top-level business executives, government, and international

clients.

• Project manage and develop marketing and branding for a startup company.

• Led development of business procedures, contractual agreements, and expansion

plan.

•

• Mentored and provided training to managers on best practices for creating, managing,

monitoring and developing content for social networks, including: Tumblr, Twitter,

Instagram, Vine, Youtube, and Facebook.

• Assisted in the development of long term and short term strategic planning for business

expansion plan.

• Spearheaded all marketing initiatives for display ads, both print and online; monitored and created

company’s logo and professional magazine space ads.

Project Manager/ Risk Coordinator

3

Capital One - Tampa, FL 2012-2014

Managed 290 personal credit accounts for ultra-high focus customers on a daily basis and

implemented project planning based off a bi-weekly metric for over 40 associates. Planned

weekly department project update meetings to discuss project progress, timelines and goals

while communicating updated policies, procedures, and guidelines to comply with company and

monthly financial goals and reports.

.

Determined the overall financial strength and risk involved with each client and determine a

business plan that will work within client’s budget.

Developed internal project planning to create, and organize strategies for associates within

another departments to increase daily productivity and profitability of company.

Assessed risk for clients in order to provide a strong, customized financial plan.

Trained/coached associates on negotiation, compliance, regulation/standards, and procedures

according to company guidelines and policy.

Initiated, executed and managed projects by creating work breakdown structures (WBS), critical

path evaluations, resource plans, risks definitions and productivity analysis during large bank

merger and conversion.

Awarded Outstanding Service Award, ALPS Leadership award, and recognized as a Peer Coach

and Top 5% Performer for the Risk Mitigation department.

Events Project Manager

Terrace Hotel- Lakeland, FL 2009-2012

Responsible for organizational leadership, on-site coordination, management of cross-

functional teams, and budget preparation. Directed coordination of activities and details of

events, such as conferences, weddings, birthdays, anniversaries, charity events, surprise

parties, trade shows, sales meetings, and business meetings. Trained new and existing staff so

that all operations and duties were executed smoothly as per the hotel, company, and clients’

guidelines.

Booked suitable venues and locations and negotiated fees per the requirements and

budgetary constraints of the client.

Conducted research to identify new opportunities for bringing about innovation in

events.

Managed and developed a strategic plan of action to ensure that the cost of the event

remains under the pre-determined budget.

Implemented project management practices to ensure direction, motivation, resources

and effective communication to maximize event planning and execution.

Marketing/Promotions Coordinator and Project Manager

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Southeastern University - Lakeland, FL 2006 –

2008

Responsible for every aspect and process of design, advertisements, and development of to

inform the students of events on the campus. Conducted weekly status meetings discussing

goals, risks and timelines. Conducted bi-weekly steering committee meetings to discuss

budget and overall project progression.

Worked with a defined scope and budget to create and organize bi-monthly events for over 2,000

college students.

Managed a design team of 30 students.

While being a full-time student and Project Manager, I created a project and changed the

Marketing department in order to provide more courses to benefit the students.

ADDITIONAL EMPLOYMENT

Co-Founder / Project Manager / Marketing Director

Behind the Sign Project 2008

Created a social project to bring about awareness and involvement with homeless issues facing

different cities across the US. Responsible for every aspect and process of design,

advertisements, and development of project scope, budget, and schedule. Responsible for

contacting, organizing, and leading scheduled meetings with homeless shelter and organization

directors across the US.

Documented and interviewed homeless people about their stories and life

Presented and spoke at different large groups about becoming involved in their

community to help homeless people.

Interviewed on the television show “Enjoying Everyday Life with Joyce Meyer” to

promote Behind the Sign.

KNOWLEDGE / EXPERIENCE

General Technical Training

Project Management – Overview Startup and Planning Basic

Scheduling Execution and Close-down

Programming and Software Applications

Microsoft – Project Word Excel PowerPoint Outlook Internet

Explorer

Adobe – Acrobat Illustrator Photoshop Viewer

Apple Final Cut

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