Digital Marketing and Social Media Specialist
Resume:
Nkenge Kirton
*******@*****.***
* * * * * 1 S T S T. # 1 0 6
Milwaukee, WI 53233
Education
MA. in Communications Track in Advertising
Marquette University
Milwaukee, WI
BA. in Global Studies Track in Marketing
Coppin State University
Honors College
Baltimore, MD
PROFESSIONAL HISTORY
Sales & Marketing Specialist June 2013- Present
Saratoga Communications, Brookfield WI
• Developed and executed email marketing strategy to engage new
company leads through a multi-touch process.
• Developed cold calling scripts and executed cold calling.
• Developed website overhaul strategy to help improve company SEO.
Marketing Specialist April 2013- Present
414-***-**** EDM Republic Online + Introspect Recordings,
*******@*****.*** Barbados
• Developed clients’ social media campaign strategies. Achieved objectives to
increase fans, awareness and engagement.
• Built and launched SMM campaigns via Facebook, Twitter and Instagram.
• Assisted with management of paid Facebook advertising campaigns.
• Analyzed website and campaign data for business and
marketing strategy purposes.
• Used Google Analytics to track and reduce bounce rates for
www.edmrepubliconline.com by 30%.
• Created campaign reports and other external and internal documents.
Indiegogo Campaign Manager March 2014- Present
Coursework Position) Office of International Education
Marquette University, Milwaukee WI
• Designed and managed marketing communications as well as campaign
benchmarks, KPIs and success measurement.
• Regularly analyzed campaign data to provide client with data-driven
optimization recommendations.
• Successfully raised $1,500.
Web Marketing Intern June 2013- Jan 2014
VISIT Milwaukee, Milwaukee WI
• Planned and executed external partner outreach email campaigns
resulting in a 30% increase in appropriately tagged CRM contacts.
• Responsible for content development and management of
webpages and landing pages such as the “Art Spotlight.”
• Worked with external partners to resolve queries.
Web Marketing Intern Feb 2012- April 2012
Microsoft Office Suite
GiveCorps, Baltimore MD
Adobe InDesign
• Responsible for content development and management of company
website, blog and company e-newsletters.
Social Media & Marketing Intern June 2011- Aug 2011
VISIT Baltimore, Baltimore MD
• Published social media posts on behalf of War of 1812 Bicentennial
Commemoration campaign.
• Analyzed Facebook, Twitter and YouTube performance to provide
recommendations and insights.
Blogger/Creator Nov 2009- Nov 2011
TheNaturalMane.wordpress.com
• Increased blog views from 0 to 60,000 in 12 months using social media and
SEO strategies.
• Managed editorial calendar, wrote and edited posts.
• Published posts and contributed to social media community.
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