BILL DISANTIS
Warren, Ohio 44484
813-***-**** (Mobile)
**********@*****.***
SALES & MARKETING PROFESSIONAL
EFFECTIVE, RESULTS ORIENTED LEADER WITH PROVEN TRACK RECORD OF
PROFITABILITY AND SALES IMPROVEMENT. EXTENSIVE FORTUNE 50 KEY
ACCOUNT MANAGEMENT EXPERIENCE WITH FULL P&L RESPONSIBILITY.
AREAS OF EXPERTISE INCLUDE:
DEVELOPING AND IMPLEMENTING MANAGING AND PENETRATING
MARKETING PROGRAMS KEY ACCOUNTS
SETTING STRATEGIC DIRECTION BUILDING ACCOUNTABILITY
LEADING TEAMS THROUGH CHANGE ESTABLISHING RELATIONSHIPS
PRODUCING SUSTAINABLE RESULTS STAFF RECRUITING &
DEVELOPMENT
PROFESSIONAL EXPERIENCE
MAGNUSON GRAND HOTEL & CONFERENCE CENTER
GENERAL MANAGER ( 2013-PRESENT )
MULTI-FLOW BEVERAGES – SALES MANAGER
TAMPA REGION ( 2002 - 2012 )
ACQUIRED NEW SODA AND JUICE DISPENSING ACCOUNTS IN RESTAURANTS, NIGHT CLUBS,
SPORTS BARS, PUBS, AND ASSISTED LIVING FACILITIES. SIGNED NEW OWNERS OF EXISTING
ACCOUNTS TO NEW CONTRACTS AND SAVED ACCOUNTS IN JEOPARDY.
RANKED AS TOP-PRODUCING SALES MANAGER IN THE COMPANY
INCREASED MARKET SHARE AND SALES FOR SEVEN CONSECUTIVE YEARS
DEVELOPED LONG TERM BUSINESS RELATIONSHIPS
AVI FOODSYSTEMS, INC-VENDING BRANCH
MANAGER CLEVELAND, OHIO ( 1994 - 2002 )
LED AN OPERATIONAL SUPPORT STAFF OF TEN DIRECT REPORTS TO SERVICE OVER 50
ACCOUNTS WITH COLLECTIVE ANNUAL SALES OF OVER $3 MILLION INCLUSIVE OF
FACTORIES, PLANTS, COLLEGES, HEADQUARTER DINING SERVICE AND HOSPITALS WHILE
CONTROLLING COSTS, INCREASING PROFITABILITY AND SALES WITHIN THESE ACCOUNTS.
IN ADDITION, SOLD NEW VENDING AND FOOD SERVICE ACCOUNTS UTILIZING
CONSULTATIVE AND STRATEGIC RELATIONSHIP SELLING SKILLS.
RAISED CATEGORY PROFITABILITY RANKINGS AMONG 40 REGIONS FROM 38TH
PLACE TO A TOP TEN RANKING WITHIN 2 YEARS.
ESTABLISHED VALUE BASED BUSINESS RELATIONSHIPS TO MAINTAIN EXISTING
ACCOUNTS WHILE EXPANDING SALES FROM WITHIN THROUGH STRATEGIC VENDING
MACHINE AND PRODUCT PLACEMENT.
SOLD 30 NEW ACCOUNTS DURING A 3-YEAR PERIOD, ADDING OVER $1MILLION IN
ANNUAL SALES WHICH REPRESENTED A 33% INCREASE.
PEPSI-CHANNEL DEVELOPMENT MANAGER
CLEVELAND, OHIO ( 1989 - 1994 )
DEVELOPED AND IMPLEMENTED STRATEGIC MARKETING PLANS DESIGNED TO PENETRATE
SCHOOLS AND COLLEGES WITH VENDING SALES AND PRODUCT DISTRIBUTION. CREATED A
COMPREHENSIVE SALES STRATEGY UTILIZED BY 30 FIELD SALES PEOPLE TO INCREASE
SALES AND PEPSI PRODUCT EXCLUSIVITY.
INCREASED NORTHEAST OHIO SCHOOL CHANNEL VENDING SALES BY 100%
NEGOTIATED MULTI-YEAR EXCLUSIVE AGREEMENTS WITH MAJOR COLLEGES
INCLUDING CLEVELAND STATE, AKRON, HIRAM, LAKELAND COMMUNITY, AND
LORAIN COMMUNITY.
ENGINEERED THE PLACEMENT OF 500 OCEAN SPRAY VENDING MACHINES
THROUGHOUT SECONDARY SCHOOLS BY LEVERAGING RELATIONSHIPS.
COCA-COLA USA / FOUNTAIN DIVISION
KEY ACCOUNT MANAGER OHIO REGION
( 1981 - 1989 )
MANAGED 40 MAJOR RESTAURANT CHAIN ACCOUNTS BY ASCERTAINING THEIR NEEDS
AND TAILORING MARKETING, EQUIPMENT, AND SERVICE PROGRAMS TO INCREASE SALES,
PENETRATE EXISTING BUSINESS, AND RETAIN THEIR ACCOUNTS.
RATED #1 OUT OF 10 KEY ACCOUNT MANAGERS IN OH, MI, AND KY AREAS AND
PRAISED FOR ABILITY TO BUILD BUSINESS RELATIONSHIPS.
CONSISTENTLY ASSIGNED TO ACCOUNTS RANKED IN THE TOP TEN IN THE REGION.
OFTEN REQUESTED TO “TAKE OVER” AN ACCOUNT IN JEOPARDY TO REBUILD
FRAGMENTED ACCOUNT MANAGEMENT TO ULTIMATELY RETAIN THE CHAIN
RESTAURANT BUSINESS.
EDUCATION
MBA BALDWIN-WALLACE COLLEGE CLEVELAND, OHIO
BA VANDERBILT UNIVERSITY NASHVILLE, TN