Sales Marketing
Resume:
Professional Experience…Continued
R. GREGORY SPARKS
**** ******** ***** ***** ***** CREEK, GA 30097 770-***-**** ********@*****.***
**** ******** ***** ***** **HNS CREEK, GA 30097 770-***-**** ********@*****.***
http://webprofile.info/rgsparks
SENIOR BUSINESS DEVELOPMENT & GROWTH STRATEGY EXECUTIVE
A proven business development executive with extensive experience exceeding revenue performance objectives and
ROI goals for multiple organizations. Place an emphasis on understanding the overarching direction of the company,
determining its capacity to achieve desired objectives and align resources to achieve those objectives. Define target
market audiences and determine product benefits that meet the changing needs of the customer to ensure profitability.
Core Competencies
• • •
New Business Global Sourcing / Contract Product & Market
Development Negotiations Penetration
• • •
Sales & Marketing Team Building / Goal Attainment / Cross-Functional
Management M&A Leadership
• • •
Leveraging Strategic Client Relationship Management / P Strategic Planning /
Partnerships &L Execution
PROFESSIONAL EXPERIENCE
SPYGLASS BUSINESS & SALES STRATEGIES, LLC
PRINCIPAL & VP BUSINESS DEVELOPMENT / STRATEGIC GROWTH
Providing strategic tactical and business management advice to manufacturers and startups, as well as turnaround and
growth-oriented clients.
Lead new business development, client relationship management and general executive management, including
leveraging business intelligence and analysis to deliver forward-leaning product development, revenue growth and
market penetration strategies.
• Secured new lines of credit by developing honest and open communications with a key lender, allowing the multi-
million dollar company to continue operating.
• 35% sales increase achieved by developing and implementing a contemporary sales and marketing strategy.
• Dramatically improve employee morale, leading to an immediate 76% increase in customer satisfaction through
close attention to, and a revitalization of, customer relations efforts.
• 47% sales increase achieved within the first year of creating and rolling out a morale-building sales team incentive
program.
• Reversed a negative website traffic trend rate by sanitizing and revitalizing the corporate online image to restore
company professionalism and overall impression on the marketplace.
LAWNCO, INC. - ATLANTA / CUMMING / MARIETTA, GA 2004 - 2009
VP BUSINESS DEVELOPMENT & SALES
A diversified specialty chemical sales and services firm concentrating on customized solutions to meet individual and
corporate client needs.
Formulated the company vision, growth strategies and strategic alliances while simultaneously developing and
implementing mission-critical sales and marketing strategies.
• Boosted the client base 1,900% over three years by developing sales and marketing strategies and launching a new
commercial division to counter a slow growth industry.
R. Gregory Sparks PAGE 3 OF 4
Professional Experience…Continued
• Led an impressive turnaround and provided a 620% ROI for investors by opening new markets to key competitors
and negotiating a win-win purchase agreement for the company.
• 497% revenue growth achieved by redefining the company's pricing structure and marketing strategies, effectively
increasing revenue per customer.
• Expanded geographic presence by 2/3 while simultaneously improving cost of delivery by successfully acquiring a
competitor with a tight geographic footprint.
• Achieved stable 200% company expansion by acquiring opportunities and leveraging judgment errors from
previous operators.
• 5% increase to net profit margins achieved by successfully restructuring delivery scheduling and route mapping.
• Reduced material costs 19% by negotiating purchase pricing to be more competitive and in-line with market
conditions.
MURPHY SALES ASSOCIATES - ATLANTA, GA AND TAMPA / MIAMI, FL 1990 - 2003
CO-FOUNDER, GENERAL MANAGER & VP BUSINESS DEVELOPMENT & SALES
A unique consumer products manufacturers' representative firm providing national and regional coverage and selling
to all retail trade classes concentrating on new, innovative and widely accepted consumer products.
Co-Founder and Managing Partner, ultimately elected President in 1999. Led an in-house staff of 15 direct reports and
a national team of 150+ resources.
• Built a new business from zero to $60 million in annual sales within four years with “ Double Digit Growth “ year
over year.
• Secured six "Broker of the Year" Manufacturer's Representative awards by building quality broker teams and
carefully developing key product lines.
• Achieved national visibility and a major boost in brand recognition through the company's nomination as Inc.
Magazine's "Entrepreneur of the Year".
• Generated a 35% revenue increase as a direct result of effective identification, negotiation, acquisition and
integration of undervalued business operations.
• Enabled 300% growth by leveraging a results-oriented corporate reputation to generate acquisition referrals from
existing customers and manufacturers.
• Grew sales from zero to $125 million in less than 42 months by optimizing market penetration through specific
marketing campaign strategies to address individual trade classifications.
• Increased representative commission rates more than 83% by negotiating a customized national and regional
commission override program, leading to improved product volumes.
• 85% improvement to commission revenues achieved as a byproduct of an expansion strategy, leading growth from
one to three divisions in just seven years.
HYNES SALES COMPANY / MID-ATLANTIC DIVISION - WASHINGTON, D.C. EARLY CAREER
VICE PRESIDENT OF SALES
A Manufacturers' Brokerage Firm in the United States with five corporate divisions specializing in the sale and
distribution of consumer products to various retail trade classes.
Solicited new manufacturers while holding direct responsibility for the sales team, executive account management,
sales training, proposal development, personnel recruiting, manufacturer sales and quota and goal attainment. Oversaw
compensation and incentive programs, as well as key manufacturer and relationship management.
1012 PALMETTO DUNES DRIVE JOHNS CREEK, GA 30097 770-***-**** ********@*****.***
R. Gregory Sparks PAGE 4 OF 4
Professional Experience…Continued
• Provided a 71% YOY territory sales increase as a direct result of consistent application of business growth
strategies throughout increasing levels of responsibility.
• Increased territory sales growth as much as 45% through the application of continuous improvement strategies and
a revitalization of sales teams.
• Successfully recruited and hired new talent, revising manufacturer solicitation efforts and embracing client
relationship management values to achieve multiple "Manufacturer Representative of the Year" awards.
• Diversified company sales representation, effectively increasing sales revenue from $7 million to $35 million
within just six years.
• 385% division sales growth achieved steadily over five years by revitalizing sales operations and implementing
sales performance metrics and incentives.
• Enhanced market penetration and product distribution 87% by implementing a regional product penetration
strategy, overcoming West Coast control of warehouse club retailers.
EDUCATION / CERTIFICATION
Bachelor of Arts in Psychology & Philosophy, East Carolina University
Certified Professional Consultant - Academy of Business Strategies
1012 PALMETTO DUNES DRIVE JOHNS CREEK, GA 30097 770-***-**** ********@*****.***
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