Marketing Sales

JAE YIM

Los Angeles 818-***-**** acf9h8@r.postjobfree.com

PROFESSIONAL SUMMARY

An analytics driven ecommerce expert dedicated to driving online revenues using through highly

targeted online marketing strategies, committed to maintaining cutting edge technical skills and

up-to-date industry knowledge.

SKILLS

Web Analytics (Google & Omniture) Website Project planning

SEO coding and strategy Datafeed Integration

PPC optimization and strategy Database Management

Affiliate Marketing Excellent problem-solving abilities

Retargeting Technical specifications creation

Retention Marketing Strategic planning

Digital marketing Budget development and management

E-mail marketing campaigns Operations Management

Cost Analysis

CORE ACCOMPLISHMENTS

Created a white label division, which account for 10% of annual revenue.

Managed marketing budgets up to $2 million.

Drove online marketing campaigns that increased conversion rates from 2% to 3% while

slashing costs by 30%

Conducted customer Lifetime Value (LTV) analysis to empower online marketing campaign

strategies by forecasting potential customer generation profit.

Responsible for all ecommerce sales and marketing for Starbucks’, Food Network’s, Pillsbury’s

and Betty Crocker’s online stores.

Skyrocketed email database 300% by partnering with Starbucks to champion Instant Coffee

campaign launch.

Created wireframes to help facilitate the design and requirements gathering phase of the project.

Defined clear targets and objectives and communicated them to other team members.

WORK HISTORY

Consultant, 07/2014 to Ongoing

Consulting – Stevenson Ranch, CA

• Built custom Google Analytics reports to help the business understand the effectiveness

of different marketing programs and traffic sources.

• Optimized Google Adwords accounts by testing ad copy, bids and localization

• Designed and A/B tested email campaigns

VP of eCommerce, 06/2013 to 06/2014

NAC Marketing – Encino, CA

• Specializing in Men's Health for over 25 years, New Vitality is the leading supplier of

supplements for men in the direct response industry.

• Products can be purchased direct from the company or at leading retail outlets such as

GNC.

• Developed and implement standardized processes with appropriate workflows for

creating websites and landing pages

• Improved conversion rates by over 50% versus previous year by utilizing Google

Analytics

• Created the eCommerce operations team to improve overall efficiency of online

marketing and revenues

• Employed A/B testing to make improvements to user experience and conversion rates

• Developed automated Google Analytics reporting using Google Docs Scripts to help

track website performance

• Managed cross-functional teams and coordinated efforts with Marketing, Media Planning

and Inventory, other internal teams to achieve greater clarity around goals,

implementation of campaigns and promotions, and measurements of success.

• Drove the short-term and advanced promotional planning processes.

• Defined strategy and business plan for eCommerce.

Director of eBusiness, 02/2012 to 05/2013

White Cap Construction Supply – Costa Mesa, CA

• Founded in 1976 and with over 140 locations, White Cap Construction Supply is the

nation's largest supplier of tools and specialty materials to professional concrete

contractors.

• Formulated the eBusiness strategy for White Cap to help increase revenues by 38% over

previous year.

• Implemented a new process management system within the Marketing department to help

manage the production of monthly printed catalogs.

• Directed all phases of replatforming projects, from requirements gathering to launch of

the company's B2B ecommerce website from Ruby on Rails to IBM's Websphere

Commerce platform.

• Conceptualized the overall design and customer experience of the new Whitecap.com

website.

Director of Ecommerce, 09/2010 to 01/2012

nTelos Communications, Inc – Waynesboro, VA

• Provider of wireless communications services to consumers and businesses in select areas

of Virginia, West Virginia, Maryland, Ohio, Kentucky, and North Carolina.

• Created 3-year strategic goal to increase online sales by 10x and building eCommerce

team to achieve strategic goals.

• Ownership of all online ecommerce sales and customer experience.

• Spearheaded website redesign and replatforming initiative.

• Responsible for all phases of the build out of the company's new ecommerce site on

Microsoft's eCommerce platform integrating social media working with systems

integrators, developers and business subject matter experts to ensure business objectives

were met.

Director of Marketing, 01/2009 to 07/2010

Cooking.com, Inc – Marina Del Rey, CA

• A pure play online cooking ecommerce company of carefully selected kitchen items +

thousands of recipes. Cooking.com also manage white-labeled online stores for major

brands.

• Sparked affiliate sales 16% YOY by optimizing contributions.

• Managed a $2 million marketing budget.

• Drove online marketing campaigns that increased conversion rates from 2% to 3% while

slashing costs by 30%

• Conducted customer Lifetime Value (LTV) analysis to empower online marketing

campaign strategies by forecasting potential customer generation profit.

General Manager, 01/2005 to 12/2008

Cooking.com, Inc – Marina Del Rey, CA

• Seized 10% of annual revenue, introducing white label eCommerce division.

• Responsible for all ecommerce sales and marketing for Starbucks’, Food Network’s,

Pillsbury’s and Betty Crocker’s online stores.

• Skyrocketed email database 300% by partnering with Starbucks to champion Instant

Coffee campaign launch.

• Boosted revenue 250%, legitimized brand, and fortified site security by integrating

Google checkout option.

• Stimulated weekly revenue and customer loyalty 25% by manifesting coffee subscription

service program for StarbucksStore.com with zero marketing spend

• Drove purchases up 3% by implementing a reloadable card program.

• Developed 10+ executive presentations and reports to facilitate project evaluations,

process improvements and marketing opportunities.

• Supervised the work of 5 cross-functional team members, offering constructive feedback

on their work performance.

• Created wireframes to help facilitate the design and requirements gathering phase of the

project. Defined clear targets and objectives and communicated them to other team

members.

• Coordinated design meetings and decisions across both client and internal departments

and teams.

Director, Web Development, 01/2000 to 12/2004

Manager of Web Development, 01/1999 to 12/1999

Senior Architect/Analyst, 11/1998 to 12/1998

Cooking.com, Inc – Marina Del Rey, CA

• Headed 20-member teams including developers, web administrators, and database

specialists to heighten performance, usability, functionality, site security, and rapid

growth.

• Constructed eCommerce applications and server infrastructure to support 19 million daily

unique visitors and 125+ million page views per year.

• Implemented Omniture working with internal Marketing & Merchandising teams to

capture the effectiveness of external marketing campaigns and product sell thru as well as

proper website merchandising.

• Worked with cross-functional teams weekly to review Omniture reports, to plan for the

next marketing campaigns and to examine if new data points were need to be captured.

• Built a custom campaign tracking system to allow full visibility of each marketing

campaign's ROI. The system also tracked purchase conversions in real-time, oversaw

affiliate programs and helped propel site into top search engines, and accelerate search

engine placement.

• Directed all phases of web development projects, from requirements gathering to launch.

• Recommended process and systems improvements such as data movement between

database systems.

• Improved the overall site speed including site search by over 500% by optimizing the

underlining code.

• Ensured business requirements were met by the development team and projects met

deadlines.

• Led the design and implementation of database and Web architecture in a Data Center

environment, to effectively scale with increases in traffic and transactions

EDUCATION

MBA: Business Administration, May 1998

San Diego State University - San Diego, CA

Bachelor of Arts: Computer Science, June 1993

University of California, San Diego - La Jolla, CA

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