Marketing Sales

Daniel L. (Dan) Allen

*** ******* ** ● Nixa MO **714 ● 417-***-**** ● ******@***********.***

Experience Summary

Strategic Marketing Plan Development & Execution ● Strong Leadership Skills

Brand Development & Management ● Event Concept, Planning & Management

Global Client Services ● Concert & Festival Management & Promotion

Creative Solutions for Marketing, Advertising & Public Relations

Franchise Development & Sales ● Sponsorship & Fund Raising Expertise

Consumer & Trade Show Management ● TV, Radio, Print & Web Production

GMS.Group Inc.

Owner--February 1999 to Present. Full-service marketing, communications and

event/concert management firm. Developed/executed strategic marketing

plans for local, regional and global clients retail, industrial, political,

commercial & B2B. New Zealand events: G-Taranaki 5-day international music

festival, Disney Toy exhibition, Auckland Boat Show, Bikes Blues & Hot Cars

Festival, Go Dutch floral exhibition, concerts with Bon Jovi, Sir Elton John (twice),

Slash (twice), Moody Blues, KISS, Ozzy Osbourne. US events: Bikes Blues & BBQ

Motorcycle Rally, Dickson Street Music Festival, Northwest Arkansas Premier

Boat & Sport Expo, Bikes Blues & Hot Cars Festival, Grand Lake Bikes Cars &

Planes Festival and 30+ concerts.

Advertising Plus Inc.

Senior Vice President May 1994 to February 1999. New business development,

managed client services, developed/executed marketing plans for local, regional

and international clients. Managed Northwest Arkansas office.

Entertainment Marketing Inc.

Owner/Partner 1988 to 1994. Provided various global marketing, PR,

management & franchise services for sports, leisure and entertainment firms.

Events: World Cup Soccer, America’s Cup Race, Dallas Grand Prix, Indy 500,

Super Bike Series (NZ), Photon Amusement Centers (US, Europe & Asia), Center

Stage Recording Studios (US & Asia), Skivakademien Record Stores (Sweden).

Photon Entertainment Inc.

Vice President/Marketing & Franchising 1984-1988. M anaged global marketing

& franchising for futuristic multi-use amusement centers. Licensed major toy &

merchandise line, developed Saturday morning live-action cartoon series,

licensed attractions in F.A.O. Schwartz & Universal Studios, opened franchised

centers in Europe, Canada, New Zealand, Australia, Japan & Hong Kong.

Other Career Highlights

Regional marketing director for Domino’s Pizza, KFC, Shoney’s, Captain D’s & 5th

Quarter Steak Houses ● Sales & production e xperience in TV, radio & print ●

Produced/directed over 200 TV commercials, product launch videos, training

films, corporate image videos ● Divisional advertising director for Levi Strauss &

Co. ● Senior management for 17 political campaigns.

Charitable Foundations

Provided various event management, sponsorship sales & fund raising services

for Stars for Children, Leukemia & Lymphoma Society, Council on Aging, Cancer

Support Home, Princess Diana’s Trust for Humanity, Worlds of Wellington Trust,

Save the Children, Shriners Hospital, various animal shelters.

Education: University of Michigan (Marketing/International PR)

References Available On Request

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