Marketing Manager
Resume:
Evie Hoang
**** ****** **** **, *******, TX *****
• EDUCATION
Bachelor of Science - Marketing May 2011
University of Texas at Dallas, Richardson, TX
Magna Cum Laude
Overall GPA: 3.8
• QUALIFICATIONS
Proficiency in Microsoft Office and Adobe Design Suite
Experience with online monitoring and measurement platforms, such as Facebook Insights,
Google Analytics, Hootsuite, TweetDeck
High competence to utilize social media universe (Facebook, Twitter, YouTube, Instagram,
Pinterest, Foursquare, blogs, social bookmarking, discussion forums) effectively
Knowledge of Wordpress, HTML, SEO, SMO, and PPC
Outstanding planning, organizational, and project management skills
Excellent interpersonal and communication skills in customer & public relations
Innate ability to lead as well as work in collaboration with others
Bilingual in Vietnamese and English
•WORK EXPERIENCE
Marketing Manager
Smiley Dental & Orthodontics, Dallas, TX Nov 2011 - Dec 2013
Develop, implement, and analyze marketing programs
Create and monitor content on website blog and social media platforms
Coordinate and manage all marketing, advertising, and public relations activities
Design printed & electronic promotional materials from logos to ads
Interpret data to optimize performance and provide recommendations for improvement
Oversee marketing team on copywriting and design & reports to the Director of Marketing
Increase patient acquisition and engagement rates by 40%
Assist in the creation of Operation Smiley: Paying It Forward, providing free dental care to
those in need in the community
Independent Marketing Consultant
Kinado, Sushi Axiom Jan 2012 - Dec 2012
Responsible for advising as well as formulating marketing strategies to help launch clients'
products and services effectively
Create website and manage social network presence
Develop and design menus, business cards, and other marketing promotions
Coordinate public relations events to increase brand awareness and traffic to restaurants,
such as St. Jude's Charity Casino Night and Kelly Bensimon's Book Signing Event
Research consumer behavior and preferences in order to create the most favorable strategic
results while meeting consumer needs
Microsoft Representative
Rice McVaney Communications, Richardson, TX Aug 2010 - May 2011
Promoted Microsoft Office 2010 and Windows 7 through viral marketing and social media
Coordinated events and hands-on-trials of Windows 7 on campus
Created engaging and interactive marketing campaign, linking students to the Windows brand
and building brand awareness
Gained 30% increase in consumer shift from Apple to Microsoft brand
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