Sales Management

MARTHA NAVAS

** ******* *****, ***. *** ( New York, NY 10280 917-***-**** (M) (

********@*****.***

FINANCIAL SERVICES MANAGER

Specializing in:

Fixed Income, FX, Latam NDFs, Forwards, Derivatives

Sales ( Client Relationship Management ( Trading

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Bilingual Spanish & English ( Experience with Latam brokerages & banks

CAREER HIGHLIGHTS

. EMERGING MARKETS. Led large Mexico interdealer brokerage into new Latam

markets with multiple clients.

. GROWTH. Delivered explosive growth for new Colombian brokerage wihth

500% increase in clients.

. TURNAROUND. Improved broker team performance to exceed goals in Colombia

and Chile.

. MANAGEMENT. Held P&L accountability for NYC office of global

interdealer firm, and managed teams with up to 25 brokers to meet or

exceed sales goals.

PROFESSIONAL EXPERIENCE

CO-BALANCE - New York, NY ( 2009 - Present

Financial management coaching firm focused on women clients

Professional Coach

Launched and headed coaching firm to improve clients' financial position

and personal control. Performed marketing, led engagement planning, defined

deliverables, and managed day-to-day interactions with clients. Fused

insightful thinking with disciplined execution to enable client

breakthroughs.

. PROGRAM MANAGEMENT. Created and offered program that provided clients

with a big picture perspective and tailored solutions that allowed them

to quickly reach their objectives.

ENLACE NY - New York, NY ( 2007 - 2009

Division of large interdealer brokerage firm in Mexico with 15 traders in

NYC

Broker, Latam NDFs

Created and executed a guiding vision for US division charged with

expanding its Latam market presence, with initial focus on Colombia.

Leveraged expertise, interpersonal skills, and network of business contacts

to build relationships with local banks, strengthen brand identity across

region, and encourage trading with Enlace.

. BUSINESS DEVELOPMENT. Delivered new Latam business pipeline for company

with no previous experience in the region beyond Mexico.

. BRAND BUILDING. Within 1 year of hire, succeeded in building brand

recognition from zero to ensuring that most Colombian financial

institutions recognized Enlace as a major trading partner.

. SALES PERFORMANCE. Captured 10 new accounts in Colombia, 2 in New York,

and several in Peru despite global economic crisis.

. MARKET EXPANSION. Enabled company to open an office in Bogot by

delivering rapid market results.

. TEAM LEADERSHIP. Fostered a high-performance culture that focused team

on targets and follow-through.

GFI GROUP - New York, NY ( 2005 - 2006

Global interdealer brokerage firm with 1,700 employees

Broker, Latam NDFs

Held full P&L responsibility for New York business unit. Identified high-

potential prospects in the currency markets of Mexico, Brazil, Chile,

Argentina, Peru, and Colombia.

. SALES PERFORMANCE. Turned around underperforming markets in Colombia and

Chile to exceed targets by standardizing and improving sales processes.

. TEAM LEADERSHIP. Led by example to create a highly engaged workforce.

Instituted a new system to accurately evaluate broker performance.

CIMD DE COLOMBIA (now ICAP Securities Colombia S.A.) - Bogot, Colombia (

1998 - 2004

Branch of Spain-headquartered interdealer brokerage firm

Head of Fixed Income, Global Bonds

Fueled growth for company by establishing its first office in Colombia and

recruiting, hiring, and training 25 brokers to deliver aggressive revenue

goals. Executive team member who served in the capacity of CFO and advisor

to CEO for international strategy. Member of Board of Directors shaping

corporate strategy.

. EXECUTIVE MANAGEMENT. Elevated company to a new level of competitive

advantage by introducing a streamlined operational infrastructure.

. MARKET STRATEGY. Refocused company on new business areas by creating new

trading desks for FX, forwards, derivatives, fixed local income, and

global bonds. Propelled trades of global bonds, the company's most

successful area of business.

. SALES PERFORMANCE. Achieved 500% increase in number of clients.

. REVENUE RESULTS. Delivered 36% of broker operations in last year of

billings.

. CLIENT RELATIONS. Promoted business relationships between Latin American

clients (Colombia, Peru, and Venezuela) and international clients (New

York, London, Madrid). Organized special events for clients including 2

courses on financial analysis and 20+ social gatherings.

. COMPLIANCE. Created produtive relationships with all regulatory

authorities including central bank and stock exchange representatives.

COLOMBIAN FINANCE MINISTRY AND PUBLIC CREDIT - Bogot, Colombia ( 1996 -

1998

Internal Debt Consultant

Advised government representatives on strategies for managing internal debt

and spurring economic growth while mitigating inflation. Organized meetings

of 22 market makers (Colombia's biggest banks) to gain consensus on an

efficient internal debt system.

. THOUGHT LEADERSHIP. Led Colombia to become the first Latin American

country to create an efficient market maker system. Brought together

Colombia's largest banks to review Spanish market maker system as a

potential model for managing Colombia's internal debt.

. DEBT MANAGEMENT. Designed and implemented Colombia's Market Makers

Scheme featuring a public-private partnership in emerging finance

markets. Led training in Spain for 15 principal financial entities.

CASA DE BOLSA, S.A. - Bogot, Colombia ( 1994 - 1995

Largest brokerage firm in Colombia

Director, Research Department

Authored economic and financial reports for international investors.

Analyzed Colombian capital markets through studies conducted with

department of Investment Banking from Corfivalle and developed

recommendations.

ADDITIONAL QUALIFICATIONS

EDUCATION

UNIVERSIDAD EXTERNADO - Bogot, Colombia

Master in International Economics, 1998

B.A. in Finance & International Relations, 1994

PROFESSIONAL DEVELOPMENT

Coaching for Transformation, ACTP

Technical Analysis, Intermoney

Risk Management, Colombian Finance Ministry

LANGUAGES: Native Spanish, fluent English

WORK ELIGIBILITY: US Citizen

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