Sales Manager

James M. Archetto

** ********* ***, ******, ** **766 508-***-**** *************@*****.***

High Achieving C-Level Executive with 25+ years of Demonstrated Success

Proven Leadership

Successful Start-up and Growth of Four Medical Technology Companies

Strong Track Record of Documented Achievement

Effective Operations Executive

Top Sales Performer

Successful Marketing Professional

Clinical Proficiency includes General Surgery, Plastic Surgery, Uro/Gyn Surgery, Interventional

Cardiology, Dermatology, Respiratory Therapy, Electrophysiology, Clinical Chemistry, and

Immunodiagnostics

Rare combination of scientific, sales, marketing, management, operations and executive expertise

Career Summary

Executive

President/CEO ThermaVein, LLC 2012-Present

President Novus Scientific, Inc. 2009-2012

President Radi Medical Systems, Inc. 2008-2009

Chief Operating Officer Radi Medical Systems, Inc. 2004-2008

Director of Marketing Radi Medical Systems, Inc. 2000-2004

President/CEO Core-M Precision Instruments, Inc. 1999-2000

Marketing

Market Manager CR Bard, Inc. 1998-1999

Sr. Product Manager CR Bard, Inc. 1997-1998

Strategic Program Manager Ciba-Corning Diagnostics Corp. 1996

Market Accounts Manager Ciba-Corning Diagnostics Corp. 1995-1996

Group Product Manager Ciba-Corning Diagnostics Corp. 1994-1995

Product Manager Ciba-Corning Diagnostics Corp. 1991-1994

Sales

Account Representative Ciba-Corning Diagnostics Corp. 1987-1991

Inside Sales Representative Ciba-Corning Diagnostics Corp. 1986-1987

Product Development

Development Technician Medical and Scientific Designs, Inc. 1985-1986

Research

Sr. Research Associate Harvard Medical School 1983-1985

Education

MBA, University of Rhode Island, Kingston, RI

International Finance and Marketing Focus

Certificate of Specialized Studies, Harvard, Cambridge, MA

Two year Management Certification

Baccalaureate, University of Vermont, Burlington, VT

Biology Degree emphasizing Cell Biology

James M. Archetto Page 2

Professional Experience

ThermaVein, LLC 2012-Present

Privately held supplier of ThermaVein, the gold standard for treating spider veins

President/CEO

Develop and implement sales and marketing strategies to drive medical technology into the aesthetic market

segment, including Cosmetic Surgery, Plastic Surgery, Cosmetic Dermatology, and Medi -Spas

Develop and implement Branding Strategy to drive this new brand into the cosmetic segment

Implement and manage distribution channels to maximize market penetration

Network with KOLs to drive the ThermaVein Brand through social and traditional marketing channels

Manage daily operations

Novus Scientific, Inc. 2009-2012

Privately held regenerative medicine device manufacturer with proprietary resorbable polymer technology currently

being used in sports medicine surgery, general surgery, uro/gyn surgery and plastic surgery, with offices in

Singapore, Sweden, Thailand, and the US. Developer of TIGR® Matrix Surgical Mesh, the world’s first long term

100% resorbable synthetic polymer mesh

President

Founding member of global management team

Developed strategic and tactical launch plan

Implemented distribution network

Drove Brand Awareness

Established strategic alliances with key general, plastic, and uro/gyn surgeons

From Start-up to Substantial Sales Growth

Radi Medical Systems, Inc. Wilmington, MA 2000-2009

Privately held medical device company which developed, manufactured and supplied innovative devices for

interventional cardiology. Based in Uppsala, Sweden. Launched in the US in 1999, Radi Medical Systems was

acquired by St. Jude Medical for $250M.

President 2008-2009

Complete P&L Accountability

Formulated and Implemented strategic plan providing consistent double digit growth

Devised long term strategic plan incorporating clinical trials, direct sales, distribution, marketing, IDE submissions,

and new product launches

Designed and successfully executed public relations strategy for FAME, the most important clinical trial in company

history

Extensive knowledge of Interventional Cardiology

Outstanding customer relationships

Chief Operating Officer 2004-2008

Manage and mentor staff consisting of Accounting, HR, IT, Customer Service, Distribution Center, Sales

Administration, and Facilities

Key member of Management Team providing analysis and critical expertise

Work extensively with CMS and professional societies to gain reimbursement for Fractional Flow Reserve

contributing 28% to sales growth

Managed implementation of new ERP system resulting in operational efficiency improvements of 16%

FDA, OSHA, DOL Officer

Director of Marketing, 2000-2004

Developed and implemented innovative marketing programs integrating, print, web, customer, and exhibition

components resulting in annual sales growth of more than 100%

Successfully launched four new products resulting in incremental sales growth of $14M

Forged an international alliance of KOLs who presented at Conferences, Workshops, and Customer Events

Created a Medical Advisory Board to provide VOC Input to product development

Fostered Centers of Excellence

James M. Archetto Page 3

1999-2000

Core-M, Inc. Precision Instruments, West Newton, MA

Privately held anesthesia/respiratory therapy monitoring company

President/CEO

Established global distribution channels

Earned ISO 9001 Certification

Forged alliances and developed products as an OEM supplier to the world’s largest anesthesia monitoring companies

C. R. Bard, Inc., Billerica, MA 1997- 1999

Publicly traded (BCR) manufacturer of cardiology, oncology, and urology products.

Market Manager, Bard EP, 1998-1999

Managed and expanded the automated Laboratory System business 86% in a flat market

Developed incentive plan to maximize sales earning opportunity

Designed and executed innovative Account Specific Marketing concept resulting in a 5 % increase in market share

and 22% increase in penetration

Sr. Product Manager, Bard EP, 1997-1998

Developed and implemented Strategic and Tactical Marketing Plans for $ 30 M Business Line.

Launched four new products in 90 days resulting in incremental revenue of over $ 4 M

Developed and implemented new marketing communications platform including training, sales incentives, trade

shows and promotions

Exceeded all unit, margin, and revenue targets for direct sales and OEM businesses

Ciba-Corning Diagnostics Corp., East Walpole, MA 1986-1996

Joint-venture manufacturer of medical diagnostic and critical care equipment between Ciba -Geigy (now Novartis)

and Corning Medical (Ciba Corning Diagnostics was most recently acquired by Siemens.)

Strategic Program Manager, 1996

Created Strategic and Tactical Marketing Program for $ 180 M product line.

Implemented new order and compensation tracking system that reduced turnaround time from ninety days to four

days

Launched new Point of Care Testing Product portfolio resulting in first year sales of $2.3M

Market Accounts Manager, Compliant Corporate Accounts, 1995-1996

Defined strategies to secure contracts in four largest Corporate Accounts generating $ 18.8 M annually

Implemented “Premier Call Plan” that resulted in new $ 8 M contract

Developed promotional strategies which maximized penetration into Corporate Accounts

Group Product Manager, Critical Care Systems, 1994-1995

Direct Management of Critical Care Division including Strategic Development and Tactical Implementation

Grew $ 56 M division 4% in declining market

Directly supervised Product Management Team that launched five new products

Introduced new forecasting methodology which improved accuracy by 15%

Developed corporate account strategy which secured new $ 1.2 M contract

Designed new pricing strategy which secured new US Government contract

Initiated Customer Satisfaction Campaign resulting in Zenith Award; recognized by customers as top respiratory

industry supplier.

Developed innovative marketing campaigns including Advertising, Direct Mail, and Fax.

Product Manager, 1991-1994

Designed and executed Marketing Plan resulting in 175% growth

Performed the most extensive market segmentation and demand analysis in company history

Successfully launched six new products generating $ 19 M annually

Surpassed sales and margin targets for products of responsibility

Identified new market segment and launched new Critical Care System achieving 120% of placement, revenue, and

margin targets

Served as Program Manager for new Data Management System while exceeding all objectives

James M. Archetto Page 4

Account Representative, Critical Care Systems, 1987-1991

Increased annual sales revenue from $ 1.3M to $ 1.9 M in a flat market

Exceeded sales and mix targets which maximized incentive compensation

Established computerized suspect/prospect database which expanded nation-wide

Top Sales Representative in the company

Inside Sales Representative, 1986-1987

Achieved 114% of sales quota

Implemented new sales strategies and training programs which increased sales efficiency

Medical and Scientific Designs, Rockland, MA 1985-1986

Manufacturer of medical diagnostic systems. Purchased by McDonnell -Douglas, Vitek in 1986

Development Technician, 1985-1986

Harvard Medical School, Boston, MA 1983-1985

Sr. Research Assistant

Professional Development

Front Line Leadership Strategic Selling

Professional Selling Skills Large Account Management Process (LAMP)

SPIN Selling Product Manager Workshop

Product Management Institute Conceptual Selling

Honors and Awards

Top Account Representative President’s Circle Product Manager of the Year

President’s Sales Club (Three-time member) Dean’s List Eagle Scout

Beta Gamma Sigma-Business School Honor Society

Publications

“Binding of Erythrocytes to Solid Phase Receptacles using the Keneticount 48”. Polsky -Cynkin, Rosemary; George H. Parsons;

James M. Archetto. Proceedings of the Oak Ridge Conference. March, 1985.

Volunteerism

Scoutmaster, Troop 1 Blackstone, MA

Cub Master, Pack 3144 Blackstone, MA

Church Officer, Slatersville Congregational Church

Football Coach, North Smithfield Express

Soccer Coach, Blackstone Millville Youth Soccer Organization

Music-Fest Chairman, Blackstone-Millville Music Association

Advisor, The Midnight Foundation for victims of domestic violence

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