Sales Account Executive

MATTHEW CONLEY 212-***-****

*** **** **** ******, ** **********@*****.***

NEW YORK, NY 10028

EDUCATION

UNIVERSITY OF MASSACHUSETTS, Amherst, Massachusetts

B.A., Psychology (concentration in Physics)

PROFESSIONAL EXPERIENCE

Division Manager, Strategic Training Partnerships, American Red Cross (July

2011 to March 2014)

New York, New Jersey, & New England

. Created and launched ARC's new sales / third party delivery channel

"Licensed Training Providers"

. Responsible for the sales growth and management of account

relationships with Strategic Training Partners

. Responsible for the expansion and effective delivery of all

Preparedness Health and Safety Service programming in the division by

Strategic Training Partners - Licensed Training Providers

(franchises/vendors)

. Sought and acted upon leads for prospective customers and builds

relationships with potential customers to bring them to close.

. Negotiated all contracts with Strategic Training Partners in the

Division.

. Trained & mentored a staff of regional account executives - as of FY14,

solely responsible for the entire territory

of 700 accounts

. Explored and built relationships with OneRedCross partners to develop

and/or enhance business alliances (i.e. Chapter staff,

Blood Services, Disaster Services).

. Responsible for meeting assigned sales volume and profitability

objectives.

. Responsible for operating within prescribed budget.

. Applied quality measurement tools to measure the performance and take

appropriate action to correct

performance issues within the channel.

. Applied uniform pricing tactics to market and address non-compliance of

the same.

. Tracked training compliance and adherence to ARC corporate policy.

. Worked with Operations Managers for provision of necessary training and

support

. Prepared sales reports and participated in weekly sales meetings

Account Executive, Safety & Preparedness, American Red Cross in Metro New

York, New York, NY

(October 2005 to July 2011)

. Marketed ARC Safety & Preparedness programs, services, and products to

large organizations in New York City,

Orange, Putnam, Rockland, Sullivan, and Westchester Counties

. Created a plan and a system to improve and expand the crucial 3rd

party (Authorized Providers) component of the organization after

analyzing the ARC Metro NY's customer base and market position

. Increased Reach and Revenue 15% each year; even surpassed FY2010

Revenue goal by 27%

. Responsible for 1400 Red Cross Authorized Provider Accounts and

special projects

. Integrated the Westchester Red Cross Chapter AP market in accordance

with the ARC Regionalization Plan 2010

. Created reach/revenue/activity reports and perform analysis for the

department and the organization

. Rolled out new ARC national operating system and lifesaving standards

(r.11 and r.06) to all ARC Metro NY clients

. Managed Tiffany and Co.'s Global Pandemic Flu Preparedness / Response

Program for ARC Metro NY

. Executed the new marketing plan to improve relationships with major

accounts and attract new accounts

including NBC Universal and Con Edison

. Rolled out new LMS / operating system to end users (approximately 4000

users).

. Special Projects: Created a cadre of volunteers to translate

curriculum including the Pandemic Flu preparedness info into 9

languages (the team was honored with the Red Cross Volunteer of the

Year 2010 Innovation Award); created new products for clients and

general public; planned, coordinated, & executed 2009 CPR/AED

Awareness Week Event at Chelsea Piers with then NY Yankee Robinson

Cano for a television news audience

. Deployed as an American Red Cross Disaster Responder

Page 2

MATTHEW CONLEY 212-***-****

313 EAST 84TH STREET, 5A **********@*****.***

NEW YORK, NY 10028

Coordinator and Administrator, New York WORKS, New York, NY

(August 2003 to December 2004)

An experimental research demonstration project within a State Partnership

Initiative (The Research Foundation for Mental Hygiene, U.S. Social

Security Administration, New York State Dept. of Labor, Virginia

Commonwealth University, & Cornell University) testing service/incentive

delivery & public policy impact - the results of which were included in a

Congressional report.

. Applied best practices from research to services such as rapid

placement, place-train-support services, & individualize models & led

the NYW employment team in the NYC Workforce 1 Career Center/Queens

One-Stop where the Project was a partner. Assisted One-Stop staff with

issues regarding individuals with disabilities.

. Marketed the project within NYC; produced career fairs and enlisted

potential employers to attend; created a Job Club support group

. Directed participants in gaining access to existing service systems &

jobs; created linkages between short-term action plans and developed

long term goals; resolved barriers to employment and training. data

collection.

. Worked to create the identity and role of a worker and, even, tax-

payer in SSI beneficiaries via advocating, mentoring, & promoting real

world learning/work orientation and expectations of individuals with a

chronic mental health issue; worked with the individual's primary

mental health contacts and others to develop natural supports.

. Project follow-up with Participants & Partners & Coordinated a post

project "soft landing" for Project Participants with SSA Directors,

SSA Public Affairs personnel, and local service providers.

. Completed post project research & data collection to finalize data

set; wrote summary of follow-up & made recommendations for final

report and future studies.

Marketing Representative, Job Path, New York, NY

(September 1999 to February 2002)

. Marketed nonprofit organization to the New York City business

community.

. Established new business relationships; strengthened and supported

existing partnerships.

. Performed crisis intervention; investigated serious incidents and

allegations; worked with the utmost confidentiality.

. Coordinated the organization's response to the events of Sept. 2001.

Manager, Stevens Professional Staffing, B.O.C., New York, NY

(March 1997 to November 1998)

. Managed all facets of staffing agency specializing in the banking

industry.

. Placed professionals ranging from the executive level to back office

operations.

Marketing/Communications Consultant, Jean-Blake Group - Public Relations

(June 1995 to March 1997) New York, NY & Amagansett, NY

. Wrote and placed news releases globally; Composed feature articles for

magazines.

. Conducted special events for l'art et l'automobile (www.arteauto.com)

Account Executive, Westdeutsche Landesbank subsidiary, Thomas Cook Currency

Services, Inc. (FOREX) New York, NY (April 1992 to August 1995)

. Established corporate financial service accounts with C-Suites of

large international corporations (Time-Warner, Capital Cities/ABC,

Fuji, etc.).

. Named most successful AE by consistently posting records in new

profits and volume ($20 million/yr.).

. Team leader/liaison on Thomas Cook's "Managing Local Markets"

initiative for the New York area.

. Developed and implemented a well-researched marketing plan to control

costs while increasing the customer base and profitability.

. Represented the corporation in a public relations capacity at NYCE,

sales conferences, and trade shows.

. Surveyed and evaluated customers and prospects periodically to (re)

assess business needs.

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