Marketing Manager

RONNIE SCHAER, CGMP, CEM, DES

Bethesda, MD ***** • 301-***-****

**********@*****.*** • http://www.linkedin.com/pub/ronnie-schaer

Creating Events to Foster Relationships and Grow Business

Performance-driven professional with more than 10 years of experience focused in event and exhibit

management for Fortune 500 corporations and associations. Successfully develop and manage value-added,

face-to-face communication channels to build and foster strong customer, member and executive relations

events, meetings, conferences, seminars, and trade shows. Excellent communicator and collaborator proficient

in managing complex projects in dynamic environments.

Areas of expertise:

Meeting & Event Planning Research & Analysis Contract Negotiations

Logistics & Operations Budget Planning Vendor Management

Integrated Marketing Project Management Speaker

Management

PROFESSIONAL EXPERIENCE

Event and Exhibit Professional 2009-Present

Bethesda, MD

Provide services in all segments of event and exhibit management, implementing best practices, and creating

resource tools to corporations and associations. Create strategically focused and diversified event portfolios

featuring integrated marketing channels that align with organization objectives to promote brand or mission

awareness and increase business opportunities.

Senior Associate and Consultant, Event Services 2006-2009

Booz Allen Hamilton, McLean, VA

Directed the event marketing team and contractors supporting 120 trade shows and events in government and

commercial markets with annual budget exceeding $1.5M

• Conducted transformational changes for event marketing to drive greater brand awareness, promote

positioning as an industry thought leader and maximize ROI

• Crafted and implemented new event marketing approach as strategic advisor to Defense Events Steering

Group of 13 Senior Directors, resulting in creation of prototype model for future events

• Managed group operations, reducing $1M deficit to $62K in 6 months, ensuring that year-end results met

organizational guidelines

• Created resource tools, agendas, and presentation materials for clients and leadership, implementing best

practices to increase efficiencies in event reporting and financial planning

Marketing Manager, Americas Business Development 2005-2006

Computer Sciences Corporation (CSC), Falls Church, VA

Managed field marketing communications activities for business development and account expansion in the

healthcare, manufacturing, insurance and financial services industries

• Developed and executed annual event marketing plan including messaging, sponsorships, and speaker

engagements to leverage thought leadership and industry solutions for business pursuits

• Negotiated sponsorships with industry analysts and vendors to maximize value at conferences and

exhibitions, resulting in additional promotional opportunities, publicity, and speaking engagements

• Improved lead tracking system and reporting to establish benchmarks for measuring sales performance

• Increased value of business development e-newsletter through improved design and value-added content,

resulting in easier user navigation and more relevant sales topics

RONNIE SCHAER

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Event Manager 2000-2005

LexisNexis, Bethesda, MD

Developed and managed event/exhibit marketing programs, from strategy to full scale execution, for global

leader of online legal, information and business services

• Managed $1.5M annual budget, supporting more than 60 trade shows and events that attracted up to

20,000 visitors per event targeted to corporate, government, and academic markets

• Negotiated key client and association sponsorship contracts, achieving average cost savings of $30,000 per

program, resulting in significant cooperative marketing and new business opportunities

• Identified new lead source via sponsorship of a global virtual conference, resulting in more than 200

incremental leads

• Established lead tracking system and methods to analyze program effectiveness, using quantitative and

qualitative metrics with focus on ROI

EDUCATION & PROFESSIONAL DEVELOPMENT

B.S., Business Administration Columbia Union College

Certified Government Meeting Professional (CGMP) Society of Government Meeting Professionals

Certified Exhibition Manager (CEM) International Association of Exhibitions and Events

Certified Digital Event Strategist (DES) Virtual Edge Institute

PROFESSIONAL & VOLUNTEER AFFILIATIONS

• International Association of Exhibitions and Events (IAEE): IAEE DC Chapter

o Board member (2012-2015)

o Secretary (2014-2015)

o Director, Education Programs (2012-2013)

o Program Committee and Marketing Committee member (2010-2011)

• Professional Convention Management Association (PCMA): PCMA DC Chapter, Marketing and

Professional Development committees

• Society of Government Meeting Professionals (SGMP), National Capital Chapter Member

• Senior Planners Industry Network (SPIN), National Capital Chapter, Steering Committee Member

• Special Libraries Association (SLA), Exhibitor Advisory Council (two-year term)

• Trade Show Exhibitors Association (TSEA): TSEA National Capitol Chapter, Co-Chair (2011) and Vice

Chair, Meetings & Education (2009-2010)

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