Sales Marketing

WILLIAM A. McFALL

***** * ***** **.

Overland Park, KS. 66213

(c) 515-***-****

***********@*******.***

OBJECTIVE

Senior Operations and Business Executive with 10 years of expertise

leading, developing and executing sales and marketing activities for

companies in category leadership positions. Extensive experience developing

profitable and innovative creative marketing, advertising, retail and sales

strategies that drive revenue and strengthen bottom-line P&L performance.

COMPETENCIES

Brand/Communication Business Development Events & Sponsorship

Strategy

Creative P&L Responsibility Product Development

Development/Execution

Product Packaging Team Leadership Promotional Marketing

Strategic Product People Management Retail

Development Marketing/Merchandising

Strategic Partnerships B2C/B2B/Channel Marketing Project Management

Food Service Vendor Management Restaurant Operations

EXPERIENCE

Restaurant Group, West Des Moines, IA August 2010 -

2013

General Manager and Operations

Operations

. Responsible for facilitation and content development for client

marketing planning process, including leading client ideation and

planning sessions as well as presentations to key client senior

management for business plan approvals

. Successfully build new business through effective design and

implementation of strategic marketing and branding plans

. Direct account management team activities, developing and executing

highly productive market programs

. Research and analyze markets, trends, and other national and local

demographic, geographic, and psychographic specifications

. Implement multi-layered marketing events, from concept through

execution with excellent return on investment (ROI)

. Innovative and effective problem-solver, who has proven multi-tasking

project and account management abilities

. Train and develop team members to ensure highest levels of

qualification, resulting in individual promotion and team recognition

. Public speaker and presenter with ability to persuade and motivate

diverse audiences to expected reaction.

Food Products, Inc. Des Moines, IA January 1997

- June 2012

Manufacturer and Distributor of Specialty Food Items

Sales Executive

. Designed a new program architecture and planning process, contributing

to a 65% success rate in new business and client acquisition

. Achieved a 50-75% organic growth rate with key clients by uncovering

business opportunities and delivering focused and strategic solutions

. Defined a clear vision and translated the vision into tactical action

plans to drive revenues, accelerate market expansion and sustain long-

term business growth

. Identified and capitalized on market opportunities and established a

foothold in new markets

. Consistently met and exceeded sales goals on a monthly basis

. Managed small and multi-million dollar account client needs throughout

Midwestern states.

. Built and maintained professional relationships with all contacts

within the client's organization.

. Streamlined processes and procedures so that all service levels were

met with regard to internal and external customer expectations.

. Major sales presentations involving close consultations with senior

buyers.

. Product demonstrations and capability presentations.

. Assisted Sales Representatives with establishing account pricing as

well as new business opportunity proposals.

. Introduced new product lines and packaging initiatives.

. Customized training to various retail locations specific to their

business needs.

. Developed customized training manuals and agendas.

Gino's Restaurant and Lounge, Inc. Des Moines, IA January

1997 - June 2010

Full-Service Restaurant

Operations

. Manage front house/back house restaurant operations for this high

volume restaurant.

. Direct efficient guest flow through participative shift management,

scheduling a full working staff of up to seventy five crew members

including servers, bus persons, hosts/hostesses and bartenders.

. Oversee employee relations encompassing staff recruitment, training

and performance evaluation

. Prepare and distribute payroll for up to 40 employees.

. Handle weekly inventory and vendor relations to ensure the timely and

cost-effective purchasing of food, beverages, liquor, beer and small

wares.

. Effectively lead and motivate employees through implementation of in-

house training and incentive plans, resulting in increased

productivity levels and employee satisfaction.

. Prepare and track sales budgets, consistently meeting a weekly sales

volume of $75,000. Hold P&L accountability; manage sales analysis,

forecasting, and reporting activities.

. Ensure the integrity of restaurant operations through excellence in

customer relations.

. Participate in Menu Planning Committee meetings to collaborate on the

development of new standardized menu, contributing to item, pricing

and design changes.

. Attract, retain, and promote new business through proactive community

service efforts

EDUCATION AND LICENSES

1997 St. Ambrose University

Davenport, IA

College of Liberal Arts

BA Business and Marketing

1994, 1995 Inducted into St. Ambrose College Baseball Hall of Fame

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