CEO

Mark Rossow

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Mark Rossow

Dallas, TX H: 972-***-**** C: 972-***-**** ***********@*****.***

http://webprofile.info/mrossow

Chief Executive Officer President

C-level operations and business strategist with proven experience driving performance optimization by applying planning, available resources and long-range vision, while leveraging emerging technologies, products and services. Expert at identifying and capitalizing upon opportunities for corporate growth, including establishing numerous businesses to maximize YOY revenue, profit and operations performance.

Core Competencies

● Integrating Technology & Business ● M&A / Restructures / Change Management ● Maximizing Financial Performance

● Multi-Functional Collaboration ● Optimizing Customer / End User Experience ● Quality Improvement / Metrics / KPI

● Strategic Planning & Execution ● Situation Analysis / Solutions Development ● Team Development & Mentoring

Professional Experience

BROADCAP TECHNOLOGIES – Dallas, TX 2012 - 2013

CEO

PE funded Manufacturer of encoder products, developer of SaaS workflow technology and captioning agency for media companies. Led five direct reports, including C-suite decision-makers, and 35 indirect reports developing systems, processes, reporting, policies, events and Go-to-Market (GTM) strategy.

* Closed $1 million contract with CNN Latino in 45 days by partnering with VP of Sales to perceive client’s precise needs, and collaborating with Legal to negotiate win-win agreement.

* 50% reduction in overhead averaged for clients by eliminating multiple vendor sources and collaboratively identifying use of single source technology.

* Generated more than 50% savings from major component manufacturer by working with key vendors to place larger orders at lower marginal cost.

* 37% savings on chassis development achieved by identifying and outsourcing manufacturing process that also improved allocation of internal resources.

* $4.5 million in new revenue generated by developing 250+ qualified leads such as ABC, NBC, CBS, CNN, Scripps, Crown Media, MLB and NFL as a byproduct of creating capital investments that supported new tradeshow marketing strategy.

* Secured $200,000 in existing service revenues by analyzing potential acquisition, and ultimately successful Board of Directors presentation.

* Positioned company to generate more than $20 million in projected second-year sales, allowing access to RFPs from key present and future relationships.

* 15% savings generated for company by revising pricing structure from independent contractors and stabilizing production scheduling.

* 80% savings on “Closed Caption” labor by identifying, recruiting, creating and implementing an in-house training program to meet offline capturing production.

* 70% productivity increases achieved by separating personnel into assembly, technology development and technology support groups.

COVALENT MEDIA – Dallas, TX 2011 - 2012

COO

Integrated media firm specializing in interactive media, 2nd screen, brand identity and development, analytics, print, mobile and social application development. Oversaw all P&L management, developed operating policies, recruitment, HR, payroll, contract negotiations, business intelligence and business development.

* $1.5 million in new business generated by sourcing, presenting and securing white label work with world’s largest global multi-cultural ad agency, producing work for 2 of their client companies, AT&T and Levi’s.

* Closed more than $80,000 in additional business from manufacturer of HVAC equipment by building understanding of integrating Business Intelligence and departmental needs into viable integrated marketing strategy.

Chief Operations Officer, Continued…

* Established $1 million line of credit by leveraging prior banking relationships

* Restructured sales rep contract terms, territories and compensation programs leading to more than 40% increase in monthly cash flow utilizing 2500+ Agency, client, marketing, sports management and entertainment marketing contacts.

* Consistently produced high-value campaigns on schedule and under budget, ultimately winning two Eddy Awards.

* Achieved 33% productivity gain by integrating new and existing employees in culture of collaboration, mutual support and personal satisfaction.

* Managed all elements of marketing supply chain, including materials creation, production, inventory management and distribution, for Fortune 500 companies. Key product areas of the business include development and oversight of commercial and digital printing, point-of-purchase displays and customer branded merchandise.

* Led and managed recruitment, training and development of sales group

* Led major effort to restructure web hosting contracts, achieving $50,000 increase in service revenue.

ADVANCED FLUID SOLUTIONS – Dallas, TX 1999 - 2011

CEO

PE funded $50M Global Automotive Aftermarket CPG, B2B, B2C manufacturer, wholesaler, distributor and e-Commerce retailer of EXP4 specialty chemical performance products for industrial, aerospace, transportation and consumer industries. Oversaw creation and recruitment of CFO, COO and VP levels for Manufacturing, R&D, PR, Sales, Marketing, Distribution, Logistics, HR, IT and led 260 indirect reports.

* Guided agile and lean manufacturing implementation process, initiating team-based continuous improvement that led to 15% cost reduction.

* Purchasing the production equipment of a bankrupt nutritional supplement manufacturing and integrating into our 61,000 sq. ft. facility generates 30% increase from manufacturing integration; yields annual production of 7M units and 15K drum capacity.

* 100% increase in retail product identification achieved through vibrant labeling of bottle and cap combinations, and through various product marketing support programs.

* Created the go to market programs for Exp4 for Radio, DRTV, TV, eCommerce, Billboards and social media generating $25 million in sales.

* Recruited, trained and developed internal sales center (35) and external salesforce (110), 36 multi-site locations, 11 international locations, created territory breakdowns, compensation plans, and career progression to achieve expected performance.

* $30 million in new sales revenue generated by personally representing company in high-level sales negotiations with major industrial, power sports, aerospace and transportation customers.

* Secured new account relationships with clients such as NAPA, 2000 specialty stores, Cigarette, Donzi, O’Reilly’s, Canadian Tire, Wal-Mart, Kawasaki, Polaris, GE Global, Aviall, Southwest Air, American Airlines, Delta Airlines, Polaroid, UPS, FedEx, Waste Management, Texas Instruments, City of Dallas, State of Georgia and Port of Montreal.

* Accelerated invoicing processes and cash flow by three weeks.

* Delivered 50% reduction in monthly financial close time, cutting total time from two weeks to one week.

* Assessed demand and refined production lead times, generating 30% improvement in throughput.

* Achieved 25% increase in Work in Process inventory (WIP) by taking lead on balancing production cycles running at different speeds.

* $70 million in new revenue from NASCAR projected through product placement licensing with big box and specialty retailers.

* Generated 74% increase in overall business efficiency by successfully integrating Net Suite’s accounting, ERP, CRM and e-Commerce applications.

Education & Affiliation

Bachelor of Science in Business Administration (BSBA) in Marketing and Finance, Ohio State University

Member, American Marketing Association

Member & Advisor, Digital Dallas

Member, Technology and Maintenance Council, Fuels and Additives Committee

H: 972-***-**** C: 972-***-**** ***********@*****.***

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