Digital Marketing Director

Mary Rosene M. Santos

*/* ***** ******* *

Dela Rosa St., Legaspi Village, Brgy. San Lorenzo, Makati City

Cell: +639**-******* Email: ************@*****.***

Career Highlights

Twenty two years of experience in developing and delivering effective

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multi-disciplined and multi-platform communications solutions to brands

including advertising, customer relationship to experiential, digital and

social media marketing

Recognition in local and international award shows (Araw Awards, 2002

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Asia Pacific Advertising Festival, 2002 Cannes Festival, 2002 The One

Show, The Work 03, 2002 Clio Awards, 2003 Caples)

Ranked as one of Manila’s top creative for 6 years by Campaign Brief Asia

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Solid track record in bringing to the table creativity coupled with

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profitability

Education

Bachelor of Arts degree in Mass Communications

Major in Broadcast Communications

University of the Philippines, Diliman

June 1987 to March 1991

Work Experience

Independent Content Writer/Social Media Expert/Digital Strategist

• Writes web content

• Generates content for different social media platforms

• Generates effective digital strategies

Bacon/Campaigns & Grey, January 2010 to August 2014

Managing Director/Creative Director

• Led the idea generation, execution and production for both online and

offline campaigns

• Developed digital strategies

• Wrote web content

• Managed and monitored social media outposts

• Made decisions on a daily basis to ensure both profitability and creative

quality

• Provided mentorship and professional development guidance to team

members

Took the lead in tapping new business opportunities

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Met with clients to study their communications strategy and then

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developed creative approaches aligned with that strategy

Monitored project schedules to assure timely delivery at every stage of the

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project

Handled the following accounts: Astring-O-sol, Collection Cosmetics UK,

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Cricket Lighters, Isuzu, Joy Dishwashing Liquid, Pantene, Physiogel,

Metro Department Store, LipIce, SunPlay, Lucky Strike, Progress, Promil

Pre-School, SM Supermalls, Sun Cellular, Tanduay and Virlix

MRM Worldwide August 2006 to December 2009

Creative Director

• Took the lead in idea generation, execution and production process

• Did web content writing

• Worked to maintain both profitability and creative quality

• Provided mentorship to team members

• Met with clients, crafted communications strategies, developed creative

approaches aligned with the strategies

• Managed and tracked projects to ensure each one’s timely delivery

• Handled the following accounts: Globe, Jollibee, Nestlé, San Miguel,

Operation Smile, Unilab

Tequila (TBWA\SMP), 2004 to 2006

Associate Creative Director

• Supervised creative development

• Analyzed customer requirements

• Established and ensured adherence to project timelines

• Led the development of high impact customer relationship programs

• Handled the following accounts: Benadryl, Globelines, Go MasterCard,

KFC, Metrobank, Pedigree, 555 Tuna

OgilvyOne Manila, 1999 to 2003

Senior Copywriter

Created award-winning B2C and B2B direct response ads and mailers

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Mentored trainees and junior members of the creative team

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Worked closely with the Creative Director and Account management team

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to produce work that is aligned with clients’ strategy

Handled the following accounts: Chivas Regal, Crown Asia, Dove, DHL,

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Dutch Boy, The Economist, Healthy Options, Huggies, Nestlé, Nike,

Pond’s, Unicef

Past Work Experience

1995 to 1999

Avia Communications, Inc.

Senior Copywriter

1994 to 1995

Aspac Advertising

Senior Copywriter

1993 to 1994

Well Advertising

Copywriter

1992 to 1993

Media Boutique, Inc.

Junior Copywriter

1991 to 1992

Commerce Advertising

Junior Copywriter

References available on request

Contact this candidate