Marketing Sales

ERIKA ENGE

**** **** *** ****: 213-***-****

Los Angeles, CA 90043

**********@*****.***

OBJECTIVE

Seeking a marketing position that utilizes my communication, research and

marketing skills to effectively manage brands.

SKILLS

Proficient in MS Office, Word Press, Google Analytics

EXPERIENCE

BRUCE MAU DESIGN

Design Agency Los Angeles, CA

2014-2014

Account Coordinator

Managed Sonos brand presence across all mediums ensuring assets contained

new visual identity. Assisted in marketing initiatives to create the

ultimate brand experience. Liased cross-functionally with a variety of

departments to execute projects and meet deadlines. Worked with print

vendors to determine specs, estimates and heed to tight deadlines.

. Assisted in international roll-out of brand's visual identity assets

. Wrote online and print collateral creating awareness surrounding the

brand

SCHAWK

Marketing Agency Los Angeles, CA

2012-2014

Marketing Coordinator

Managed Herbalife's major sport accounts increasing brand visibility

through strategic marketing initiatives. Increased brand's credibility by

partnering with major sports teams and athletes to successfully position

the brand against competitive set. Wrote detailed briefs and collaborated

with creative to execute smart and powerful campaigns. Oversaw creative

to align with client's brand standards. Worked with vendors, to execute

the production phase.

. Assisted with establishing voice and copy for major nutrition

campaigns

. Worked cross-functionally with a variety of teams, successfully

managing sports and non-sport accounts

. Coordinated schedules with a high rate of success in meeting client

initiatives and deadlines

DREAMENTIA Los Angeles, CA

2012-2012

Advertising Agency

Social Media Coordinator

Created Facebook ads, to drive sales to major Animal Specialty Hospital.

Managed content calendars and wrote, edited and posted engaging content on

Facebook and Pinterest, to build awareness. Tracked ROI and assessed media

partnerships by analyzing metrics.

. Wrote weekly radio scripts to promote client services

OMD Culver City, CA

2008 - 2011

Advertising Agency

Media Planner

Used sophisticated research to identify a brand's targeted audience and

competitive set. Analyzed industry trends and market research to position

brands in traditional and non-traditional media outlets. Wrote engaging

marketing campaigns illustrating mediums necessary to increase reach and

awareness. Managed client budgets and projected media costs to create

effective marketing campaigns. Created asset management calendars to ensure

delivery of advertising placements and timely execution.

. Extended reach into radio and out of home, increasing exposure

. Made a $20MM brand appear larger by instituting cost efficient

marketing platforms

LA GALAXY Carson, CA 2007-

2008

Professional MLS Team

Account Executive

Created marketing concepts that drove awareness and increased fan base.

Wrote compelling copy to advertise group packages and discounts targeting

non-profits and schools. Successfully coordinated and executed pre and post-

game marketing events. Established contacts with vendors to complete

execution of events.

. Generated most revenue in ticket sales four months straight

. Created marketing packages that increased retention

. Cultivated community programs that fostered hundreds of new

attendees

VOLUNTEER Santa Monica, CA 2012-2013

AMERICAN RED CROSS

Non Profit

Co-Editor

Generated new content ideas for feature stories. Wrote, proofed and edited

articles. Use Word Press to upload content to site.

EDUCATION

Advertising Workshops, 2011 LA Bookshop, Los

Angeles, CA

M.S.Ed Sports Management, 2005 Xavier University,

Cincinnati, OH

B.S.B.A., Marketing Concentration, 2002 St. Michael's College,

Colchester, VT

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