Chafic kolailat
● DU *************@*****.***
EC ● Mobile +961-**-****** / 03-775731
EDUCATION
American University Science and Technology, Communication Arts Ashrafiya, Lebanon
BA in Advertising Design Expected date: 2014
Coursework includes:
• Software 1 and 2 : Adobe Photoshop, Illustrator, Indesign, Flash,
• Broadcast Media
• Television Production
• Advertising Copywriting
• Advertising Creativity
• Print advertising design
• Interactive advertising
• Media planning
• Psychology of advertising
• Art direction
• Radio and Television advertising
• Physiology of advertising
• Campaign design
Learning Center for the Deaf Baabda, Lebanon
Lebanese Baccalaureate in Life Science June 2009
Objective :
To gain knowledge, experience in the field of print and digital media and to serve as a Creative Director or Associate
Creative Director in a collaborative, team-oriented company where the sharing of ideas and expertise facilitates
professional continuity and personal growth.
EXPERIENCE :
I am highly talented and experienced in creative animation, creative design and theater production, as well as in
traditional graphic arts. I’ve participated in various workshops, acted in different social plays, shared in professional
media production all for the goal of improving our community perception regarding people who lived differently in our
society.
My passion for advertising has increased year after year. I strongly believe it’s the best tool we can use to deliver
messages to the society and achieve effective difference in the community.
• One month training at a leading advertising agency Promoseven June 2014
Director of Decibel Group
Beirut, Lebanon 2009 Present
.
Acting classes for hearing impaired students at Dar Al Aytam Al Islamieh
Assistant director in new play “ My right without color “
Beirut Theater Management Group
Main actor in “The Grand Inquisitor” by Peter Brook.
Main actor in “1909-629” play.
Main actor and assistant director in “ world without sound ” play.
Sign language teacher.
Workshops
The Other Project: Supervised by A Step Away, 2005 to 2008
•
o Animated movie development.
o “http:// www.programtheother.com “ ; website design and development.
o Forum Theatre project
Right To Play Workshop “Children amusement” during July War 2006
•
One Minute: Short Film Workshop
•
RAMI “Technical Theater”
•
Our Voice Media Room “Media Project for the Inclusion Network”
•
o A 9 min movie addressing various incorporation in our society ;available upon request.
o Inclusive Media Room establishment
SKILLS
Languages: Arabic ; English
Computer Skills: Adobe : Photoshop, illustration, indesign, Flash “ Animation “, Microsoft office
AWARDS
Red Ball Child Play, Right to play, August 2, 2006.
The One Minutes Competition, 2007.
INTERESTS AND HOBBIES
Creative Advertising For everything: Posters – Billboard – Magazine – TV
Creative Production : Theater - Short film – Animation
Portfolio
Software one : adobe photoshop
Anti-smoking in publice
Mac promotion
Portfolio
Child Abuse Awaremess
Layout and page : Adobe Indesgin
MARCH ۷ ۲۰۱۱
Br g
CULTURE
Why china’s
Germany: The budget
The world’s
battle in
Europe’s not like the most unusual
Wiscosin
Pwerhouse cookbook
Middle East
BY JOE KLEIN
‘It doen’t look like Michelle
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Obama follows her own
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nutritionary,dietary advice.’
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‘Harry Reid will have to pry the cathouse
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keys from my cold, dead hands.’
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www.time.com
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Contents
TIME
VOL. I۷۷, NO. ۲۰ ۹۱۱
4 Inbox BUSINESS
BRIEFING
Compartiors are
starting to wake up
5 Verbatim
and smell the java but
Rush Limbaugh on nespresso’s capsules
Michelle Obama’s remain a category
diet killer
THE CULTURE
6 Closeup
The Christchurch 48 Food
earthquake Billionaire scientist
Nathan My hrvold
8 World aims to change the
China clamps down; way we cook
Somail pirates kill
51 ART
U.S citizens
The street scenes of
12 Economy photographer Vivian
Maier
The bull market
you might not
51 Global adviser
Crackdown the funeral of a Bahraini prosester.Photograph by Yuri kozyrev-Noor for Time
have noticed
Essential jaipur;
14 Health & china’s winter wilder-
ness, divine getaways
scinece
in japan
Cell-phone emis-
FEATURES
sions and brain
16 Cover 32 United States 55 Essay
15 Milestones In the arena China doesn’t have to
worry about a jasmine
Fareweoo to journa- The state of Wisconsin’s
Libya threatens to be Revolution -at least for
lis Bill Monore unions by joe klein
different by Bobby ghush now
10 56 Questions
22 World 36 United States
David Ferrucci, the
brains behind IBM’s
Don’t Fear the revolation Puplice Servants
waston computer
The messy way to a better Government workers at the
world by Micheal elliott crossroads by amanda Ripley
28 World economy
German Tiger
How the country turned
into an export machine
by Michel scuman
ON THE COVER :
PHOTOGRAAPH BY PLATEN-
CPI/Art Deparment
Tatibus illabore omnienis aut quia sandicilia con rat.Acitassi quosapissit, im quae. Please visit www.timeeurope.com/customerservice or
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TIME March ۲۰,۷۱۱
Portfolio
Print Advertising Design and Production
Ogilvy The Father of Advertising
Classic advertisement
On Advertising
Today it is having more than 450 offices in 169
He knew that if he was going to be
In 1948, David Ogilvy founded the successful as an expatriate running
agency that would become Ogilvy & an under-capitalized offshoot of an old
Mather. Starting with no clients and a British firm in the country that invented
staff of two, he built his company into modern advertising (in the city that was its
one of the eight largest advertising epicenter), he would need to build a strong
networks in the world. agency brand.
From the very beginning, David The first two fundamental components of
Ogilvy intended to have a different that brand would be the quality and diversity
kind of company. of the people, and the quality and class of
the operation. «Only first class business,
and that in a first class way.»
Our history is the evolution
«At 60 miles an hour, the loudest noise
of one man s thoughts,
talents, and work ethic
in this new Rolls-Royce comes from the
translated into a company
culture, a defining
electric clock.»
business strategy, a
destiny.
Adroitly combining the pragmatic research and position the product, column, you can adjust the shock-
with the romantic, David Ogilvy s develop a brand image, and have a absorbers to suit road conditions.
copywriting was at the heart of big idea. Notice how every question in the
many of advertising s most famous consumer’s mind has been thought
campaigns, including perhaps the The car has power-steering, of and answered in this ad.
best-known headline ever written power brakes and automatic
for an automobile ad: «At 60 miles gear-shift. It is very easy to drive This is, in fact, a direct response
an hour, the loudest noise in this and to park, No chauffeur required. ad since it seeks a response. David
new Rolls-Royce comes from the Ogilvy’s “first love» was direct
electric clock.» The finished car spends a week in response and he believed that
the final test-shop, being every copywriter should have a firm
David firmly believed that the fine-tuned. Here it is subjected to grounding in this form of advertising.
function of advertising is to sell, 98 separate ordeals. For example,
and that successful advertising for the engineers use a stethoscope to Why? Because copywriters learn
any product is based on information listen for axle-whine. to think and write through the
about its consumer. minds of their readers. They must
The Rolls-Royce radiator has find out as much as they can about
His copy was written to sell never changed, except that when them. Their lifestyle, their likes
products, and it followed the basic Sir Henry Royce died in 1933 the and dislikes, what they look for in
rules of advertising: monogram RR was changed from products, etc. Besides, the challenge
red to black. of eliciting response sharpens up a
By moving a switch on the steering copywriter’s skills.
Portfolio
Advertising Creativity
Product campaign
Dettol” Hand Gel”
GENDER EQUALITY NOW!
LET’S FIGHT TO
LEARN
THE SAME!
Gender Equality Now in
Education, Work, and Family
Portfolio
The cover of Arab Ad
Magazine “ Smartphone”
MAKE YOU SMARTER
Advertising Copywriting
GENDER EQUALITY NOW!
Portfolio
The act of disappearnce
Child Abuse Awaremess
Portfolio
Art Direction
Product campaign
head and shoulders shampoo
Get Real Campaign
Get a life Get a life
zz
zz
zz
z
Get Real
Get Real
Portfolio
Art Direction
Peace one day campaign
Portfolio
Senior project in advertising : Decibel group « An advertising campaign»
TVC
https://www.youtube.com/watch?v=wXHYBLIBcDg
Portfolio
One month training at a leading advertising agency Promoseven
Byblos bank : Volant d’Or 2013 « car loans awards » (e-invitation)
Portfolio
One month training at a leading advertising agency Promoseven
Byblos bank : New Branch Opening- Dbayeh
Portfolio
One month training at a leading advertising agency Promoseven
Jaguar: Road Safety Campaign in Kurdistand « IRAQ »
Portfolio
Web design
Flash web
http://www.pebibyte-tech.com/GID/
http://www.pebibyte-tech.com/
Portfolio
Animation
Juice ad
https://www.youtube.com/watch?v=UnyJ7DkEN3M
The pincel Program animation
http://www.youtube.com/watch?v=nargjcOQwVM
The other program
https://www.youtube.com/watch?v=5NBHJ0plzJk
the one minutes workshop
http://www.youtube.com/watch?v=EYlMveSMXUo
Pace one day
https://www.youtube.com/watch?v=8SnYovWuo_g