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Creative design, art director

Location:
Beirut, Lebanon
Posted:
September 27, 2014

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Resume:

Chafic kolailat

● DU acf5s4@r.postjobfree.com

EC ● Mobile +961-**-****** / 03-775731

EDUCATION

American University Science and Technology, Communication Arts Ashrafiya, Lebanon

BA in Advertising Design Expected date: 2014

Coursework includes:

• Software 1 and 2 : Adobe Photoshop, Illustrator, Indesign, Flash,

• Broadcast Media

• Television Production

• Advertising Copywriting

• Advertising Creativity

• Print advertising design

• Interactive advertising

• Media planning

• Psychology of advertising

• Art direction

• Radio and Television advertising

• Physiology of advertising

• Campaign design

Learning Center for the Deaf Baabda, Lebanon

Lebanese Baccalaureate in Life Science June 2009

Objective :

To gain knowledge, experience in the field of print and digital media and to serve as a Creative Director or Associate

Creative Director in a collaborative, team-oriented company where the sharing of ideas and expertise facilitates

professional continuity and personal growth.

EXPERIENCE :

I am highly talented and experienced in creative animation, creative design and theater production, as well as in

traditional graphic arts. I’ve participated in various workshops, acted in different social plays, shared in professional

media production all for the goal of improving our community perception regarding people who lived differently in our

society.

My passion for advertising has increased year after year. I strongly believe it’s the best tool we can use to deliver

messages to the society and achieve effective difference in the community.

• One month training at a leading advertising agency Promoseven June 2014

Director of Decibel Group

Beirut, Lebanon 2009 Present

.

Acting classes for hearing impaired students at Dar Al Aytam Al Islamieh

Assistant director in new play “ My right without color “

Beirut Theater Management Group

Main actor in “The Grand Inquisitor” by Peter Brook.

Main actor in “1909-629” play.

Main actor and assistant director in “ world without sound ” play.

Sign language teacher.

Workshops

The Other Project: Supervised by A Step Away, 2005 to 2008

o Animated movie development.

o “http:// www.programtheother.com “ ; website design and development.

o Forum Theatre project

Right To Play Workshop “Children amusement” during July War 2006

One Minute: Short Film Workshop

RAMI “Technical Theater”

Our Voice Media Room “Media Project for the Inclusion Network”

o A 9 min movie addressing various incorporation in our society ;available upon request.

o Inclusive Media Room establishment

SKILLS

Languages: Arabic ; English

Computer Skills: Adobe : Photoshop, illustration, indesign, Flash “ Animation “, Microsoft office

AWARDS

Red Ball Child Play, Right to play, August 2, 2006.

The One Minutes Competition, 2007.

INTERESTS AND HOBBIES

Creative Advertising For everything: Posters – Billboard – Magazine – TV

Creative Production : Theater - Short film – Animation

Portfolio

Software one : adobe photoshop

Anti-smoking in publice

Mac promotion

Portfolio

Child Abuse Awaremess

Layout and page : Adobe Indesgin

MARCH ۷ ۲۰۱۱

Br g

CULTURE

Why china’s

Germany: The budget

The world’s

battle in

Europe’s not like the most unusual

Wiscosin

Pwerhouse cookbook

Middle East

BY JOE KLEIN

‘It doen’t look like Michelle

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keys from my cold, dead hands.’

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www.time.com

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Contents

TIME

VOL. I۷۷, NO. ۲۰ ۹۱۱

4 Inbox BUSINESS

BRIEFING

Compartiors are

starting to wake up

5 Verbatim

and smell the java but

Rush Limbaugh on nespresso’s capsules

Michelle Obama’s remain a category

diet killer

THE CULTURE

6 Closeup

The Christchurch 48 Food

earthquake Billionaire scientist

Nathan My hrvold

8 World aims to change the

China clamps down; way we cook

Somail pirates kill

51 ART

U.S citizens

The street scenes of

12 Economy photographer Vivian

Maier

The bull market

you might not

51 Global adviser

Crackdown the funeral of a Bahraini prosester.Photograph by Yuri kozyrev-Noor for Time

have noticed

Essential jaipur;

14 Health & china’s winter wilder-

ness, divine getaways

scinece

in japan

Cell-phone emis-

FEATURES

sions and brain

16 Cover 32 United States 55 Essay

15 Milestones In the arena China doesn’t have to

worry about a jasmine

Fareweoo to journa- The state of Wisconsin’s

Libya threatens to be Revolution -at least for

lis Bill Monore unions by joe klein

different by Bobby ghush now

10 56 Questions

22 World 36 United States

David Ferrucci, the

brains behind IBM’s

Don’t Fear the revolation Puplice Servants

waston computer

The messy way to a better Government workers at the

world by Micheal elliott crossroads by amanda Ripley

28 World economy

German Tiger

How the country turned

into an export machine

by Michel scuman

ON THE COVER :

PHOTOGRAAPH BY PLATEN-

CPI/Art Deparment

Tatibus illabore omnienis aut quia sandicilia con rat.Acitassi quosapissit, im quae. Please visit www.timeeurope.com/customerservice or

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TIME March ۲۰,۷۱۱

Portfolio

Print Advertising Design and Production

Ogilvy The Father of Advertising

Classic advertisement

On Advertising

Today it is having more than 450 offices in 169

He knew that if he was going to be

In 1948, David Ogilvy founded the successful as an expatriate running

agency that would become Ogilvy & an under-capitalized offshoot of an old

Mather. Starting with no clients and a British firm in the country that invented

staff of two, he built his company into modern advertising (in the city that was its

one of the eight largest advertising epicenter), he would need to build a strong

networks in the world. agency brand.

From the very beginning, David The first two fundamental components of

Ogilvy intended to have a different that brand would be the quality and diversity

kind of company. of the people, and the quality and class of

the operation. «Only first class business,

and that in a first class way.»

Our history is the evolution

«At 60 miles an hour, the loudest noise

of one man s thoughts,

talents, and work ethic

in this new Rolls-Royce comes from the

translated into a company

culture, a defining

electric clock.»

business strategy, a

destiny.

Adroitly combining the pragmatic research and position the product, column, you can adjust the shock-

with the romantic, David Ogilvy s develop a brand image, and have a absorbers to suit road conditions.

copywriting was at the heart of big idea. Notice how every question in the

many of advertising s most famous consumer’s mind has been thought

campaigns, including perhaps the The car has power-steering, of and answered in this ad.

best-known headline ever written power brakes and automatic

for an automobile ad: «At 60 miles gear-shift. It is very easy to drive This is, in fact, a direct response

an hour, the loudest noise in this and to park, No chauffeur required. ad since it seeks a response. David

new Rolls-Royce comes from the Ogilvy’s “first love» was direct

electric clock.» The finished car spends a week in response and he believed that

the final test-shop, being every copywriter should have a firm

David firmly believed that the fine-tuned. Here it is subjected to grounding in this form of advertising.

function of advertising is to sell, 98 separate ordeals. For example,

and that successful advertising for the engineers use a stethoscope to Why? Because copywriters learn

any product is based on information listen for axle-whine. to think and write through the

about its consumer. minds of their readers. They must

The Rolls-Royce radiator has find out as much as they can about

His copy was written to sell never changed, except that when them. Their lifestyle, their likes

products, and it followed the basic Sir Henry Royce died in 1933 the and dislikes, what they look for in

rules of advertising: monogram RR was changed from products, etc. Besides, the challenge

red to black. of eliciting response sharpens up a

By moving a switch on the steering copywriter’s skills.

Portfolio

Advertising Creativity

Product campaign

Dettol” Hand Gel”

GENDER EQUALITY NOW!

LET’S FIGHT TO

LEARN

THE SAME!

Gender Equality Now in

Education, Work, and Family

Portfolio

The cover of Arab Ad

Magazine “ Smartphone”

MAKE YOU SMARTER

Advertising Copywriting

GENDER EQUALITY NOW!

Portfolio

The act of disappearnce

Child Abuse Awaremess

Portfolio

Art Direction

Product campaign

head and shoulders shampoo

Get Real Campaign

Get a life Get a life

zz

zz

zz

z

Get Real

Get Real

Portfolio

Art Direction

Peace one day campaign

Portfolio

Senior project in advertising : Decibel group « An advertising campaign»

TVC

https://www.youtube.com/watch?v=wXHYBLIBcDg

Portfolio

One month training at a leading advertising agency Promoseven

Byblos bank : Volant d’Or 2013 « car loans awards » (e-invitation)

Portfolio

One month training at a leading advertising agency Promoseven

Byblos bank : New Branch Opening- Dbayeh

Portfolio

One month training at a leading advertising agency Promoseven

Jaguar: Road Safety Campaign in Kurdistand « IRAQ »

Portfolio

Web design

Flash web

http://www.pebibyte-tech.com/GID/

http://www.pebibyte-tech.com/

Portfolio

Animation

Juice ad

https://www.youtube.com/watch?v=UnyJ7DkEN3M

The pincel Program animation

http://www.youtube.com/watch?v=nargjcOQwVM

The other program

https://www.youtube.com/watch?v=5NBHJ0plzJk

the one minutes workshop

http://www.youtube.com/watch?v=EYlMveSMXUo

Pace one day

https://www.youtube.com/watch?v=8SnYovWuo_g



Contact this candidate