Marketing Manager
Resume:
MeganFratzke
*****.*******@*****.***
linkedin.com/in/meganfratzke
Objective
To secure employment in a creative and progressive environment for the purpose of
continued personal, educational, and professional growth.
Experience
Summit Custom Homes, LLC
-Marketing Manager (January 2013 – July 2014)
General/Brand Marketing
Community/Model Marketing
Inventory Listing and Management
Media Placement and Design
Press, Publicity, and Media Relations
Events Planning
Collateral Development
Realtor Marketing
Website Administration
Sales Support
St. Jude Dream Home Giveaway Program Coordination
Parade of Homes Management
Social Media Marketing, Electronic Communications/Marketing
Home Builders Association of Greater Kansas City
-Marketing Assistant (September 2012 – December 2012)
Revitalize social media efforts through multiple channels
Coordination of 2012 Fall Home Show
Promote 2012 Rally for Homeownership
Write copy for member emails
Home Builders Association of Greater Des Moines
-Membership, Events & Marketing Director (March 1, 2012 – April 26, 2012)
Serve on Education, Membership, and PR & Marketing committees
Utilize E-Mail marketing through two weekly e-mails sent out to entire membership
as well as occasional “special announcements,” event sign-up, etc.
Sell and oversee advertising in the HBAʼs monthly Blueprint, Constant Contact
emails, 2012 Directory, and website
Compile content monthly for the Blueprint
Contribute to planning and implementation of Associationʼs three largest annual
events: HomeShowExpo, Home & Remodeling Show, and Tour of Remodeled
Homes
Produce annual sponsorship package to present all sponsorship opportunities to
potential sponsors
Create and maintain public and member relations through social media platforms
Initiate and oversee product giveaway and donor promotion at Home & Remodeling
Show 2012
Grow websiteʼs total page views by over 12,000 (4,894 page views when the new
site was created in October 2011 to 17,498 page views in February 2012)
-Office Administrator/Director of Social Media (October 2011 – January, 2012)
Same duties as listed under Director of Social Media position as well as:
Answer phone, take messages
Schedule meetings and appointments
Assist a membership of over 500 companies with email marketing – schedule
committee meetings, coordinate events
Maintain Builder Fusion, the HBAʼs member website (input payments, create
invoices, schedule events and classes)
Maintain office supply inventory
Greet members and the public as they come through the door
Organize front desk, copy room, filing system and supply closet
-Director of Social Media/PR & Marketing Specialist (June 2010 – Feb. 29, 2012)
Develop, design and maintain four professional Facebook pages, a Youtube account
and a Twitter account to promote special events and to increase public awareness of
the Association
Generate member involvement and promote the Association and its events through
email marketing (Constant Contact)
Conduct filmed interviews with Home Show Expo (2010 and 2011) builders, edit
video
Produce Home Show Expo 2011 builder interviews for 30 minute special to air on
KCCI
Compile and edit vendorsʼ copy for the Home and Remodeling Show 2011 program
Construct copy and assist in creation and design of entirely new company website:
www.desmoineshomebuilders.com
Write copy and assist in creative work for membership recruitment brochure
Assist in interview and hiring process of outside marketing company for media
buying
Assist in interview and selection process of accountant/office manager
Blue, Inc. (October 2010-May 2011)
-Copywriter
Participate in national student advertising competition (NSAC)
Concept new campaign ideas for client JCPenney
Write advertisement copy (direct mail, TV, radio, magazine)
Campaign plans book: http://escholarshare.drake.edu/handle/2092/1587
Education
Drake University: Des Moines, IA (2007-2011)
GPA: 3.5
Bachelor of Arts, Journalism and Mass Communication
Major: Advertising-Creative Minor: Psychology Concentration: Human Behavior
Bond
University:
Goldcoast,
Australia
(January
2010
May
2010)
Study
abroad
Contact this candidate