Marketing Sales
Resume:
CGE
Carmen E. Gigar
**** ****** ******, *** *****, NV 89135
C: 702-***-**** Email: ******.******@*****.***
H: 702-***-**** Twitter: @cgigar
Career Objective:
As a high-energy and passionate leader I strive to inspire and motivate. My extensive experience in marketing and
communications allows me to approach projects with a unique and creative prospective. I am seeking a position with
an organization in which I can continue to develop, learn and grow embarking on new challenges and reaching new
horizons.
Job Responsibilities & Relevant Experience:
Led redesign and development of websites and e-commerce enterprises
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Managed SEO, PPC and developed marketing strategies to maximize return
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Experienced in business management in a variety of industries
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Analyzed, created and projected budget targets and reported on financial data monthly
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Set metrics and measure progress based on strategic objectives
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Knowledgeable in Brand and product development strategies and go-to-marketing strategy execution
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Created SEO content and managed website development and backend platform programming
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Database integration experience
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Launched and created content for social media platforms (Twitter, Instagram, Pinterest, Facebook, LinkedIn
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Experienced in execution and development of general market and consumer research projects
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Establish and create comprehensive communication plans and implementation processes
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Skilled communicator, speech writer, copywriter and editor
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Produced and directed radio, TV, outdoor, online and print fully integrated advertising campaigns
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Negotiated and buy a variety media for retail and non-profit organizations including online campaigns
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Knowledgeable in Google Analytics and Google AdWords, social media marketing
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Highly trained in media relations/PR and crisis management
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Skilled in special event management, coordination, logistics and execution
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Knowledgeable in Brand and product development strategies and execution processes
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Extensive graphic design, creative direction expertise
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Work History:
Director of Marketing – Dollar Loan Center – Financial (February 2014 – August 2014)
Managed and directed all aspects of local and regional marketing for Dollar Loan Center including in-store collateral
execution, online outreach and sales support strategies. Specifically supervised the online component of the business
including new website development and launch, SEO and PPC campaigns. Managed graphic, online and digital team.
Oversaw all media buying and media negotiations. Managed special events and organizational on-site activities and
social media activities to promote the brand.
Director of Marketing and Events- Greenspun Media Group/Publishing (December 2012-January 2014)
Managed and directed all aspects of marketing for all of the Greenspun Media Group local and tourism based
publications and websites. Responsible developing the strategy to update and change the organization’s consumer
relationship platform from investigation phase through implementation. Managed team that executed and coordinated
more than 100 events annually. Managed e-marketing for the organizations database and worked closely with social
media, editorial and creative teams to ensure company objectives regarding marketing and public relations were met.
Director of Advertising/PR – MetroPCS, Inc. - Telecommunication/Retail (November 2010 – December 2012)
Managed and directed all local marketing efforts for more than 100 points of distribution in Southern Nevada and serve
as liaison to national marketing organization, while managing a two person staff and a budget of more than $400K
annually. Managed a budget of over $5million dollars including an online promotional strategy for independent dealers
and franchise stores. Execute all social media communication for local market and manage a local co-op advertising
program for independent storeowners to maximize brand exposure.
Director of Marketing - Las Vegas Chamber of Commerce -Nonprofit Business Organization (May 2006 –
November 2010)
Led all marketing and communication processes and programs for the 3rd largest chamber of commerce in the U.S. The
department executed more than 200 projects annually. Areas of responsibility included publication of three magazines,
two websites, and new logo design development and re-branding of the Chamber and Vegas Young Professionals, all
print ads, outdoor as, radio copy, and collateral brochures and premiums. Managed launch of new websites and e-
commerce portals including launching social media outreach of the organization.
Director of Product Marketing & Product Development – Mars, Inc., Ethel M. Chocolates Division
Henderson, NV – Retailer, packaged goods (November 2000 – Jan. 2006)
Designed holiday packaging and created new products for gourmet chocolate line. Managed marketing and PR and
also managed retail operations in nine local stores. Worked with the Ecommerce manager to expand the website and
catalog sales for Seeds of Change, Ethel M Chocolates and M&M’s World Chocolate Store. As the marketing lead was
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part of the team that created and launched the rebranding of to Ethel's Chocolate Lounge in 2005 in Las Vegas and
Chicago. Managed all local stores and M&M’s World store on the Las Vegas Strip.
Market Manager & Buyer, Field Consultant – The Southland Corporation, 7-Eleven Stores
Las Vegas, Southern California, Phoenix – Retailer (November 1987- November 2000)
Managed operations for up to 72 stores in Southern Nevada and was responsible for a budget of more than $25K million
annually. Supervised nine to twelve direct reports and worked directly with independent franchise owners and corporate
store managers to maximize sales and profits in a 24 hour seven day a week retail business with more than 3000 products
including gasoline. Also worked in Marketing as a Buyer (NV and So. CAL), Loss Prevention, Community Affairs as market
spokesperson and Franchising (AZ, NV) while with Southland Corporation.
Other work experience: Dillards Department, Las Vegas Review Journal, Barrett & Associates Advertising Agency.
Education:
Master of Business Administration
University of Phoenix 2011 - Honors Designation - Graduation Student Speaker at commencement
ceremonies in May 2011.
Bachelor of Science, Business/Marketing & Advertising concentration
University of Nevada, Las Vegas 1987 - Scholarship Recipient
Valley High School
Las Vegas, NV 1982 - Honors Graduate - Graduation Student Speaker
Additional Skills:
Fluent in Spanish (able to read, write and speak the language)
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Working knowledge, and hands-on experience with design programs within Adobe Suite Program
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Proficient in Excel, WORD and PowerPoint on both PC or Mac OS platforms
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Excellent public speaker with outstanding presentations skills
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Skilled in all public relations practices
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Legislative lobbying experience
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Experienced theater performer, knowledgeable in all parts of the production process (front and back of house)
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Community Involvement & Recent Achievements:
Leadership Las Vegas Class 2010 (Las Vegas Chamber of Commerce)
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Chairperson Water Conversation Coalition 2010-2012
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UNLV Alumni Association Board Member Current Term 2011-2014
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International Thespian Society member since 1981 & National Forensic League member since 1981and serve as
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volunteer coach, judge for local high schools competitions
Employee of the Month November 2006 & November 2007 – Las Vegas Chamber of Commerce
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W.A.C.E. Best Website Award 2009
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W.A.C.E. Honorable Mention Chamber Newsletter (large chambers)
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Hobbies & Interests:
Reading
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Dogs
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Shakespeare & Theatre Arts
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Improvisational Comedy
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Personal and Professional References:
Joan Jungblut (professional and personal)
VP of Media Services
SK+G Advertising Agency
702. 591.9816
Robert Bull (personal)
Sales Director
LEIDOS- Federal Business Development & Sales
Patrick Jacobson (personal)
Educator
Clark County School District
Arlene Bourdinhao (professional and personal)
PR Freelance Professional & Owner
B Sweet Candy Boutique
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