Sales Data
Resume:
NICOLE CLARK
***** ****** ***** ****, ***** Ledge, MI 48837 ● 517-***-**** ● **************@*****.***
EMPLOYMENT
Triad Retail Media Tampa, FL
Senior Digital Marketing Analyst 12/2012-8/2013
Systems Used: Open Ad Stream (OAS), Dart for Publisher (DFP) Omniture, Web Trends,
Google Analytics, Social Media, Nielsen, Tableau, Coremetrics, comScore, Excel (pivot tables)
• Provided data for digital media campaigns for eBay, eBay Motors, Wal-Mart, Sam’s
Club, CVS, and Toys R Us
• Worked as a thought leader and engagement manager to decision-makers in the Sales
organization on applying cutting-edge advanced analytics to determine relationship
between marketing spend and business outcomes
• Managed relationships with internal and agency partners as part of application of
advanced analytics to mission-critical business questions on major global advertising
campaigns
• Integrated disparate internal and external data sources, with both soft and hard metrics,
that capture performance of online and offline media across various audiences.
• Generated reports tracking the performance of online and offline media across various
audiences
• Designed and conducted analysis, interpreted results and made recommendations to both
internal team, publishers and advertisers
• Created ad hoc reports measuring performance of strategic advertiser initiatives
• Maintained fluency in interactive technologies used internally and currently in the
marketplace
• Created benchmarks for each publisher and each as a tool for sales and data insight
Bloomin’ Brands Inc. Tampa, FL
Contract Marketing Database Analyst 9/2012-12/2012
Systems Used: Paytronix, Exact Target, Accubase, Oracle BI, Google Analytics, Social Media
• Dissected Paytronix database shooting date to multiple databases used in the Marketing
department; analyzed individual data feeds to ensure quality of reporting; solved 100%
of reporting errors; wrote subsequent business rules for nontechnical users
• Served as a liaison for all marketing analytics and reporting needs; analyzed trends,
attributes, effects of advertising campaigns, marketing opportunities and growth
predictions for Outback loyalty program
• Helped unlock the value of our data by mining insights; analyze and summarize ad hoc
reports as requested
• Created individual research and consulted with other departments to gather metric data
and create analysis, charts, presentations and reports presented in PowerPoint.
Summarized findings and presented insights to senior non-technical audiences
• Owned the data analysis process, from data correctness to statistical significance,
distinguishing causation from correlation – told the story the data represented
1-800 Junk-USA Waste Services (College Hunks Hauling Junk) Tampa, FL
Market Research Analyst 7/2011-9/2012
Systems Used: Microsoft Office, Google Analytics, Exact Target, Omniture, And Social Media
• Collected and analyzed data on client demographics, preferences, needs, and buying
habits of about 250,000 clients to identify potential markets and factors affecting
product brand
• Prepared reports of findings, illustrating data graphically and translating complex
findings into written text; Scanned customer data for trends and discrepancies in order to
provide reports/presentations at a high level for upper management
• Forecasted and tracked marketing and sales trends, analyzing collected data; maintaining
databases and updating spreadsheets as data came in from our 44 franchises across the
US
• Measured the effectiveness of marketing, advertising, and communication programs and
strategies by analyzing purchasing trends in each demographic area by calculating how
many sales acquired vs. amount of money put into marketing in the particular area for
each franchise location
Moffitt Cancer Center Tampa, FL
Senior Data Analyst 2/2010-6/2011
• Provided weekly analytic reports that helped identify and ultimately eliminated 90% of
data integrity issues
• Designed and delivered analytics reporting on all new and established Thoracic patients
to produce and maintain the most up-to-date patient data for research study placement
• Responsible for inputting and maintaining updates of patient's visits in the Oncology
Database which sustained over 20,000 patient records
• Team lead: Trained new personnel on data abstraction out of Thoracic Program's own
Oncology Database responsibilities and other internal processes
• Implemented basic statistical and methodological for outcomes evaluations and trends
data for comparative purposes
• Coordinated with medical oncologists and other research personnel to complete projects
on time as assigned by setting goals and measuring workloads for distribution
Moffitt Genetics Corporation DBA M2Gen Tampa, FL
Data Abstractor (Data Analyst): Team Lead 11/2008/2/2010
• Abstracted data from surgical pathology reports and electronic medical records in Power
Chart systems, Path Net, Oncore, and several other electronic medical records to support
investigator-initiated studies and Merck requirements
• Managed project-specific studies by strategizing and assigning resources to team to
ensure the project was completed on time
• Created business policies to help identify and eliminate data inconsistencies to assure
quality of work
• Generated Standard Operating Procedures (SOP's) specific to data abstraction and data
management – M2Gen is a start-up company
• Performed quality checks for Total Cancer Care protocol consents through Electronic
Data Capture (EDC) systems which provided reports of inputted data for analyzing
• Satisfied data integration requirements utilizing multiple EDC's
• Managed multiples databases with subsets of patient information and was go-to for
extracting individualized reports for specific research study requirements
Moffitt Cancer Center Tampa, FL
Research Data Specialist 2/2008-11/2008
Systems Used: Power Chart, Cerner, and Oncore
• Extracted patient data for principal investigator-initiated and Pharmaceutical research
studies in the Cutaneous Oncology Clinic
• Conducted patient interviews in Cutaneous clinic to gather information for research
study requirements along with reporting Adverse Events to sponsor within time
limitations
• Provided input and assisted with the development of new and enhanced reports that were
industry relevant
• Trained and mentored new Research Data Specialists in my short time there as they
expanded the group within my first few months of employment
Florida Autism Charter School of Excellence Tampa, FL
Office Manager 7/2007-3/2008
• Responsible for managing administrative staff of 30 Teachers and Assistant Teachers
• Managed financial functions such as payroll, accounts payable, and account receivable
• Established fiscal budgets and invoicing on a monthly basis for corporate
• Coordinated conferences and conducted meetings to relay corporate information to
administrative staff
• Assisted children and parents with the facilitation of therapy, counseling, and assistance
with practices discerning behavioral disabilities
• Collected, managed, and translated behavioral and medical data to corporate,
administrative staff, and parents of students
Helix Creative Lansing, MI
Account Manager 1/2005-12/2007
• Implemented sales programs that doubled revenue and increased sales by 50% within
the first 6 months which included marketing on social media such as Twitter and
• Worked closely with new prospects to promote company benefits and inform them of bi-
weekly promotions on graphic design packages
• Pursued new opportunities to promote account growth and new business through cold
calls and in person visits
• Ensured client issues were resolved in an efficient and timely manner; relayed client
needs and wants to graphic designers
• Maintained business contracts and legal documentation for all accounts
• Delivered sales presentations of bi weekly sales/promotions proposals based on
information gathered from working with clients; strategizing needs and wants of clients
into sales packages
EDUCATION
The University of South Florida December 2014
Bachelor of Arts Major: Communication; Concentration: Relational Communication
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