Sales Marketing

SAGAR SHAH

*** ******* ******, ****** ****, NJ **306

E-mail: *********.**@*****.*** Tel: 862-***-****

Education: FAIRLEIGH DICKINSON UNIVERSITY Hackensack, NJ

Silberman College of Business

Master of Business Administration, January 2011

Specialization in Marketing, GPA- 3.682

Coursework:

Marketing Res earch, Information System, Advertising, Business Law

Marketing Strategy, Consumer Behavior, Statistical & Financial Analysis,

Operations Management, International Marketing, Global Business

UNIVERSITY OF MUMBAI Mumbai, India

Master of Commerce, June 2008

Specialization in Business Management Studies, GPA- 4.0

UNIVERSITY OF MUMBAI Mumbai, India

Bachelor of Commerce, June 2006

Specialization in Accounting and Economic

Experience: KYOCERA Fairfield, NJ

Aug. 2012 – Present

Associate Marketing Manager

- Assisting in developing and implementing annual marketing plan for increasing brand &

product awareness of Kyocera printers, scanners, fax machines and MFP.

- Manage the strategic planning, creation, agency supervision, budget control and final

deliverables of all product launch kits, collateral materials, sell through materials,

multimedia/videos materials, etc., for different markets - US, Canada, Brazil, Mexico and

Latin America.

- Assisting with product launch process and positioning strategy of A4 printer product line.

- Assisting in strategic planning, agency supervision, budget control and implementation of

company’s media and advertising plan which consists a media mix of TV, Print, Radio and

Internet Advertising.

- Introduced and initiated a Trade show program for the company. Solely responsible for

managing various vertical markets trade shows for the company in FY13 and FY14.

- Working through marketing and product department of the company in creating

Marketing portal website for companies channel partners.

- Responsible for competitive/research analysis by conducting industry surveys at dealer

channel and monitoring competitor activities on product introductions and creative

campaigns.

- Responsible for Cross department collaborations to bring key corporate initiatives to

Kyocera’s channel partner community.

- Responsible for updating companies public website and extranet site with new pr oduct

information, web banners, etc.

- Tracking ROI, KPI and providing on-going analysis to measure and report effectiveness

and efficiency of all marketing programs implemented.

Experience: JODHPURI INC. (1 year and 6 months) Parsippany, NJ

Mar. 2011 – Aug. 2012

Associate Product Manager

- Managed two product categories - Home Fragrance and Artificial Floral.

- Responsible for launching and managing new and legacy products.

- Responsible for product life cycle management of company’s product categories which

were marketed through different channel partners like retailers, wholesalers and resellers.

- Achieved the company’s pricing objectives by implementing various pricing strategies

including penetration, discount and secondary market pricing. Conducted break even

analysis and ROI analysis in order to determine annual gross profit/loss plans.

- Assisted V.P of Sales in managing key retail accounts like Wal-Mart, Big Lots, Rite- Aid,

Kohls, K-Mart and Marmaxx group. Conducted sales presentation, lead the bidding

Process, worked on planogram designs, build rapport and provided optimum customer

service to these retail clients.

- Partnered with retail stores like Walmart and Marmaxx group to implement in-store

marketing strategies like POP & POS displays, end-caps, premium product shelf

placement and other promotional programs.

- Implemented integrated marketing campaigns through magazine ads, email marketing,

press release and trade events.

- Implemented internet marketing strategies to increase companies brand awareness by

using SEO tools (like meta tag generator, Google ad words and keywords ranking); SEM

tools (like PPC) and Social Media tools (like Twitter, Facebook and Google+).

- Launched an e-commerce website, created content for the site and managed an online

sales team. Created online presence of companies products on three retail websites

Amazon, eBay and Overstock.com.

- Managed procurement activities for botanicals and artificial greenery products. Managed

effective relationships with vendors in China, India and Sri-Lanka. Implemented

procurement strategies by strategic sourcing, negotiating contracts and conducting lead

time management

Experience: GRAS IMPEX PVT LTD (3 years and 4 months) Mumbai, India

Jan.2007 – Oct. 2008

Channel Marketing Specialist

- Worked with channel partners to plan, develop, and execute B2B channel marketing

strategies that maximize sales.

- Developed and executed media campaigns via print, radio, email, and outreach product

awareness programs.

- Worked on design & distribution of marketing collateral materials like sell sheets, white

papers and more

- Managed and conducted trade shows at a national level resulting in increased sales.

- Assisted V.P – Marketing in formulating marketing strategies (focusing largely on

channel marketing and trade shows). Co-ordinated all activities with internal cross

functional departments, outside agencies and market research fir ms

- Managed constructive and effective relationships with vendors, partners and agencies

through various channel marketing initiatives like conducting vend or events, promotions,

managing sell through programs, seminars, product launch campaigns, social media, etc

- Met marketing and sales financial objectives by forecasting requirements; preparing

annual budget; scheduling expenditures; analyzing variances; and initiating corrective

actions.

June 2005 – Jan. 2007

Sales Account Executive

- Managed accounts within a designated territory of 3 major cities with average revenue

of $2.8 million.

- Achieved the sales quota through managing existing defined accounts and proactively

reaching out to new customers to develop business.

- Responsible for maximizing territory growth and profitability by increasing sales

turnover, maintaining strong customer relations, and increasing customer base.

- Assisted in generating sales leads by sending promotional materials through mailers,

collecting feedback from consumers which resulted in a 12% increase in quarterly sales.

- Assisted the marketing department with daily tasks such as creating excel sheets and

presentations for clients, marketing research and writing blogs.

Technical: - Operating Systems: MS Windows 98/XP/Vista/7, MS-DOS, MAC

- Applications: MS Word, MS Excel, MS PowerPoint, MS Access, Adobe Photoshop

- Other Applications: ACT CRM System, Workforce Mgt. System, MAS 200, Retail

Link, Lotus Notes, Web CMS program

Additional: - Active member of UNGDU Club at Fairleigh Dickinson University and SMEI Marketing

professional association

- 1 year Internship at Rite Aid Corporation as assistant manager from January to

December 2010

- Fluent in Hindi, Gujarati, Marathi and Punjab languages

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