Project Manager Marketing

Martin Zook

* *** ****** **.

Lovettsville, VA **180

540-***-**** (land) 540-***-**** (mobile)

**********@*****.***

Managing Editor

Roll-up-the-sleeves editor manages information products that deliver exclusive information to targeted audiences through diverse media channels. Collaborative management skills motivate entire editorial staff to excel. Strengths:

Unfailing on-time delivery

Productive mentoring

Incisive content judgment

Superior news value

Cautionary skepticism

Discerning hiring experience

Selected Career Highlights:

Founded byZook!, delivering top drawer reporting/editing, and research/analysis services for

numerous clients including:

- Managing Editor – Pesticide & Chemical Policy: Guided editorial transition to digital from print, wrote and edited stories about environmental impacts that drove site traffic and consistently received the most hits. Built productive relationships with leading environmentalist and industry sources.

- Managing Editor – Global IT Consulting Report: Deemed a “must read” by IBM North America

General Manager, “best kept secret in the industry” by Boston Consulting Group competitive

analysis partner. Other consulting leaders devoted followers of GITC.

- Senior Research Analyst: Perform comprehensive investigations for global IT corporations, HR

consultants, and other businesses, evaluating competitors and geographic markets as well as

constructing profiles of targeted businesses to support sales initiatives; team leader of one-of-a-kind survey of 38 geographies encompassing business climate, healthcare services, regulatory

environment, economy, and politics; revealed to major IT firm how competitors from India penetrated key accounts and expanded their presence.

Progressed through series of positions with increasing responsibilities in recognition of exemplary performance for United Communications Group (UCG), rising to Group Publisher from Associate Editor. Contributed numerous significant achievements:

- 10 editorial awards from independent judging panels including Sigma Delta Chi.

- Profitably incorporated 3 acquired newsletters into division and repositioned 3 mature publications.

- Achieved record revenues for auto and banking newsletters.

- Chaired UCG’s largest annual meeting and developed marketing campaign that more than tripled

attendance to 1.5K participants.

PROFESSIONAL EXPERIENCE

byZook! – Lovettsville, VA 1997 to Present

Founder & President

Preside over day-to-day operations of B2B publishing and research firm. Complete freelance projects for clients in wide-ranging industries encompassing competitive and marketing analyses, publication launches and repositioning, reporting, and editing.

Published Mental Health Reimbursement Advisory (1999 to 2000), a monthly newsletter offering practical guidance for healthcare professionals on Medicare compliance and insurance company reimbursement requirements subscribed to by prestigious institutions such as Mayo Clinic and Beth Israel.

Pesticide & Chemical Policy (Agra Informa, Inc.) – London, UK (2013)

Managing Editor

Directed production of quality 20-page weekly report on regulation of pesticides, toxic substances, on federal and state levels. Published cutting-edge news on role of pesticides in global honey bee die-off, accurately predicted failure in US to label genetically modified foods in 2013, and delivered exclusive coverage exposing the fundamental differences between regulatory principles in US and Europe.

Global IT Consulting Report (Kennedy Information, LLC) – Petersborough, NH (1999-2004)

Managing Editor

Produced monthly newsletter and intelligence reports read by top consulting executives, practice

leaders, competitive analysts. Regularly and accurately anticipated major trends, including:

repositioning of industry leaders, commoditization of IT and industry consolidation.

UCG – Gaithersburg, MD (1985-1997)

Group Publisher (1993 to 1997)

Publisher (1988 to 1993)

Editor (1986 to 1988)

Associate Editor (1985 to 1986)

Managed $9M book of business and supervised team of 8 in-house Newsletter editors, 3 freelance

employees, and 2 marketing directors. Earned multiple promotions and fulfilled variety of

responsibilities for leading business-to-business publisher. Introduced many innovations in B2B news services, special reports, white papers, conferences and other editorial content. Improvements initiated within division applied companywide earning added millions of dollars.

Additional Experience:

Reporter – Sacramento Bee, Lake Tahoe Bureau, South Lake Tahoe, CA

Business Reporter – Tulsa World, Tulsa, OK

Assistant Editor – Oklahoma Monthly, Oklahoma City, OK

City Hall Reporter – Oklahoma Journal, Oklahoma City, OK

Reporter – Bartlesville Examiner-Enterprise, Bartlesville, OK

Trade Association Management – Washington, DC

EDUCATION

BA in Literature, Marietta College, Dean’s List

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