Marketing Sales

Location:

Posted:

September 25, 2014

BRUCE D. SMITH

Cell: 561-***-**** Home: 561-***-**** ***********@***.***

Experience

Creative writer, editor, organizer, marketer, event manager and PR/media professional.

Employment History

Editor – The SCORE Group, Miami, Florida. March 1995 – February 2014

• Developed a new magazine from initial concept in 1995 to what is now an internationally-distributed publication,

published 13 times a year, which is a leader in its niche.

• Controlled page planning, photographic and written content selection, editing and proofing, budgeting and pay sheets.

• Wrote layout copy and features as well as marketing copy for advertisements, DVD covers catalogs and website pages.

• Trained new assistant editors.

• Compiled print orders for all the company’s titles. .Main liaison for the national and international distributors,

wholesalers and shipping companies.

Worked on a Mac using Quark and some Photoshop. Also experienced with Word and Excel.

Sports marketing and promotions – various companies. South Florida, 1988 - 1995

• Executive editor of “USA Soccer News” magazine.

• Director of Public Relations and Promotions for the Miami Freedom franchise of the American Professional Soccer

League. Recruited sponsors, handled media and sponsor relations, designed and wrote marketing material and match

programs and controlled stadium set-up, game day operations and promotions.

• Public Relations/Media Director for the Miami Tribe franchise of the Professional Spring Football League.

• Vice President / Public Relations of the West Palm Beach Blaze franchise of the Sunshine Hockey League, where my

duties were similar to those with the soccer team.

Group tour operations and marketing. New Zealand & U.S.

• Trained in the New Zealand Government Tourist Bureau in all aspects of group tour itinerary planning, costing and

operations, brochure design and window display techniques.

• Recruited into the private sector and continued marketing, planning and handling group tours and incentive travel

groups. Made many overseas sales trips.

• Subsequently based in the U.S. promoting and marketing United Touring’s operations in New Zealand, Australia, Fiji,

Cook Islands, Kenya, Zimbabwe and South Africa to tour operators and incentive travel houses across America and Canada

by way of sales calls, trade show participation, workshops and presentations.

Education and other experience

• Canterbury University, Christchurch, New Zealand: journalism and marketing.

• 1991-92. Co-producer and co-host of a live soccer show on a South Florida radio station.

• 1993-95. Contributor to “South Florida SportsNews” magazine.

• 1994-97. Contributor to motor sports magazines in New Zealand and Australia.