Executive, senior, online marketing
Resume:
Aaron Ray
Aspen, CO ****2
****@**************.***
@Redbaron1200s
Professional Summary
• A stellar 16 year career as an entrepreneur, builder, innovator, CEO, producer, talent manager & business
development executive in the competitive music, digital, top tier talent, internet, sports, health and wellness, &
consumer industries
• Worked with & managed a top worldwide portfolio of award winning television, fashion, music, & film stars and
brands
• A key player in value creation, managing P&L's up to $100 mill from start up stages, acquisitions & exits,
advancing emerging technologies and core best practices in five successful businesses
• Recognized as one of the only people in business who has equally deep digital, brand and media business
experience and relationships who has founded or been a Senior Executive in diverse disruptive spaces
Career Track
Founder, Custom Collider, Los Angeles, CA (2014)
(A specialized high level confidential and sensitive consultation business for consumer facing companies, pop
culture companies, & digital companies that need to match the pace of current competitive business trends)
• Drives sales & market penetration by managing access to the top talent & executives in almost every
creative,apparel, food, online, marketing & infotainment sectors
• A key player advancing the emerging technologies, growth, channel development & audience aggregation
characteristic of
companies in competitive and fast moving general business
• Restructures P&Ls, prices new services and assets & performs due diligence on possible acquisitions
• Currently targeting sports, non profit, mobile music, supplement, sustainability, luxury and distribution systems with
strategic & competitive analysis needs
• Focused on growth, audience aggregation and value creation in high paced environments
• Responsible for running extremely successful crowd funded content & consumer technology projects,
setting records on IndieGoGo and Kickstarter
• Co founder of BeautyCon the world's biggest beauty and fashion influencer event showcasing talent from
YouTube,
Pinterest, Tumblr, & Twitter, proving that the influencer economy is bigger than previously understood.
Co founder of Cibo Verde a fully organic and gluten free meal delivery business for a busy, health conscious
clientele
Co Founder, Collective Digital Studio, Los Angeles, CA (2011 2014)
(An elite multi channel network of YouTube talent creating premium, compelling videos & cultivating a flourishing
network
of content sites and personalities such as Metacafe, Annoying Orange, FRED, & eBaum’s World)
• Aggressively sought the representation of A+ talent & brands to build asset based digital businesses
from transactional service based ones
• Targeted MetaCafe as an acquisition to add the content management system (CMS) & backend
required to grow into the billions of views
• Decision eventually made to affect transition of business into a separate business unit with its own staff,
P&L, sales, production, & investor accountability
• Business was assigned within YouTube as a Multi Channel Network (MCN) while other strategies
were being designed for future growth
Aaron Ray
Career Track (continued)
Partner, The Collective, Beverly Hills, CA (2005 2014)
(The Collective is a full service management & production company formed to create 360 degree solutions
for maximizing clients’ careers, endeavors, & opportunities across a multitude of media platforms)
• Drove marketing strategy worldwide for clients such as Linkin Park, Enrique Iglesias, Counting Crows, Sara Evans,
Staind, Plain White T’s, Slash, Martin Lawrence, Big Boi, Eddie Izzard, Slash, Kelly Rowland, etc.
• Acquired www.BloodyDisgusting.com (the world's largest horror portal) & developed the business strategy,
including
co producing V/H/S which was picked up by Magnolia at Sundance & spawned a franchise
• Produced several films featuring Academy Award, Golden Globe Award, & Tony Award winners
& nominees such as Michael Douglas, Harvey Keitel, & John Leguizamo. Screenplays were developed from
both original material & underlying rights such as NYT's bestseller I Hope They Serve Beer in Hell. Represented
the estate rights for several properties from Orson Wells to Fred Astaire while advising RKO Pictures.
• Effectively drove business development in the new media space including mobile, apps, gaming,
social networks, direct to fan, acquisition targeting, e commerce, distribution, monetization, etc.
• Successfully started and developed the entire Digital & New Media team that has set many records
ranging from community sizes, the amount of #1 launches, top channels & views on YT, transition into video,
YT channel building, & turning transactions into assets. This led to creating a new music management
business & label named Collective Sounds (Alanis Morissette, Jimmy Cliff, etc).
• As co founder of CDS (a YouTube Multi Channel Network), targeted & completed the acquisition of Metacafe
& its proprietary CMS. Channels include Annoying Orange, FreddyW, Epic Meal Time, Fred, Megan & LIz, etc.
as well as brands ranging from Estee Lauder, EA and Scion. Several have spun into new forms of IP as well
as generating revenue from sales & sponsorships.
Founder & CEO, Nine Yards Entertainment, Beverly Hills, CA (2001 2005)
(Nine Yards Entertainment is a management, production & consulting firm handling top tier estate rights for past &
current award winning actors, writers, directors, & financing entities. Focused on film, TV & "turnaround" projects
from
studios & production companies.)
• Clients & projects of note included Monster's Ball (the Academy Award nominated script developed in house &
winning Halle Berry an Oscar), Jeremy Piven, Paul Walker, Director Steve Carr, Writer/Director Kyle Newman,
Writer/Director Paul Mazursky, Writer Barry Fanaro, Comic Daniel Tosh, Eriq LaSalle, Jim Gaffigan, and the Ginger
Rogers/Fred Astaire/Orson Welles/Cary Grant intellectual property estates among others.
• Tapped extensive experience & contacts in the finance business, specialized in the rights & chain of title issues
for
films & underlying source material. Raised & structured multiple film deals, TV shows, & slates.
• Experienced in foreign sales, production and financial waterfalls/models. Demonstrated a thorough grasp of the
"Hollywood" ecosystem from every angle including treaty & copyright laws that apply to IP worldwide.
•Ran multiple P&Ls & excelled at rights exploitation as an executive while functioning as
a top manager structured the final acquisition/exit.
Aaron Ray
Career Track (continued)
Manager/Producer & Senior VP, The Firm, Beverly Hills, CA (1998 2001)
(The Firm was one of the most successful and recognizable companies ever in the entertainment industry)
• As Senior VP, helped oversee the growth of the business, including projects for Ice Cube, Korn,
Martin Lawrence, Vin Diesel, Fred Durst, Enrique Iglesias, Martin Lawrence & The Backstreet Boys
• Part of core team that Identified and acquired the apparel brand Pony
• Co produced Big Momma's House & The Black Knight
Education
Bachelor of Arts (B.A.), University of Florida (1990 – 1995)
• Graduated "The Most Outstanding Male Graduate" • Permanent UF "Hall of Fame" Inductee
• Head of Concerts/Production as well as Speakers/Lecture Events
• Produced the largest student run event in the world as the 75,000 person Gator Growl producer (1994)
• Created and Produced the first music album for “Rock the Vote”
• President of Sigma Chi two terms • Florida Blue Key Society
Activities
• Represented major entertainment award winning talent (Oscars to ESPYs) • Over 23 platinum music
clients/projects
• Interests include keeping abreast of bleeding edge technology, behavioral economics & forecasting its impact on
society
• Avid reader, collector of fine fountain pens, water sports, gadget geek and new Father of twins
• Interested in the future of companies based on CryptoCurrency (such as BitCoin) and The "Collaborative
Economy"
• Passionate about children's health, well being, education & guidance/mentoring
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