Customer Service Marketing

****.*******@*****.***

Dena DaSilva

*** ******** ******* *****, *** Vegas, NV 89148 702-***-****

SUMMARY & OBJECTIVE

STRATEGIC MARKETING AND COMMUNICATIONS PROFESSIONAL, SEEKING A

POSITION WHERE MY BROAD EXPERIENCE AND SUPERIOR WRITING SKILLS CAN BE

UTILIZED TO MAKE A POSITIVE CONTRIBUTION TO THE ORGANIZATION.

EXPERIENCE

Content Marketing Strategist, Abode Systems, Las Vegas, Nevada • May 2013-Present

• Develop, write, edit, repurpose and optimize distribution for a range of compelling marketing

content for various clients

• Write content including but not limited to: website copy, online articles, blog posts, social media

content, mobile marketing content, bilingual Hispanic Market content, press releases, email, video

scripts and other marketing collateral as directed

• Develop strategy and marketing campaigns that support clients’ brand, including digital marketing

plans involving SEO and SMO

• Collaborate with client and team members to establish and drive authentic, consistent and

compelling messaging online and offline

CELTA-certified ESL English Teacher/English Proficiency Examiner, International House

Riviera Maya, Playa del Carmen, Quintana Roo, Mexico • Jan 2009-Dec 2013

• Taught all levels of English from beginners to advanced with an energetic and engaging style and

conducted IELTS (International English Language Testing System) and Cambridge ESOL

(English to Students of Other Languages) exam preparation courses

• Administered over 75 IELTS and Cambridge English proficiency exams throughout Mexico as an

certified writing and speaking examiner

• Acted as Marketing and PR Representative for the school, writing monthly blog articles,

marketing, advertising and PR copy for collateral and press releases to generate international

interest and boost school’s enrollment

Hispanic Marketing & Advertising Consultant, Mars Creative Advertising, El Segundo,

California • Jan 2008-Dec 2008

• Collaborated with Account Director to assist clients with their US Hispanic Market marketing and

advertising plans

• Wrote and translated various marketing and advertising copy in English and Spanish

Senior Marketing Manager (2003-2007), Marketing Manager (1998-2003), DIRECTV, Inc., El

Segundo, California • Oct 1998-Nov 2007

• Developed and executed marketing and advertising campaigns to drive profit, loyalty and brand

awareness. Areas of experience at almost ten years at DIRECTV include: direct and database

marketing, loyalty programs and Customer Relationship Marketing initiatives aimed at retaining

customers and increasing customer lifetime value; Hispanic marketing and advertising; acquisition

and retail marketing; affiliate marketing with partners like HBO, Disney, ESPN, Discovery

Dena DaSilva

Channel, etc.; online and e-mail marketing; affinity marketing via strategic partner alliances; mass

media advertising and development and execution of contests and sweepstakes

• Led marketing teams consisting of 5 to 8 employees and managed multi-million dollar

departmental budget for all planned initiatives

Senior Account Manager, Fujitsu BCS, Culver City, California • Feb1996-Oct1998

• Identified sales opportunities to gain new clients; developed and implemented strategic sales plans

to win business over competition

• Generated proposals involving design, competitive analysis and pricing and conducted product

demonstrations/presentations to current and prospective clients

• Provided outstanding customer service through continuous follow-up and rapid response to

client’s needs

• Assisted in the copywriting and creative development of marketing materials for trade shows,

presentations and seminars

National Account Manager, Wyle Electronics, Irvine, California • Oct 1992-Feb1996

• Managed multiple accounts nationwide, interfacing with senior management at over fifteen

business units, client and supplier organizations to provide customer service and sales support

with intent to gain new business.

New Reporter/Anchor, WOBM FM 92.7, Bayville, New Jersey • Jan1991-Oct1992

• Gathered, wrote and reported news stories on remote as well as anchored hourly newscasts for

largest news radio station in the state of New Jersey

EDUCATION

Pepperdine University, Graziadio School of Business and Management, Los Angeles, California

Masters of Business Administration (MBA), Marketing Concentration, Graduated 1998

West Virginia University, Morgantown, West Virginia Bachelor of Arts (BA) in Communication

Studies and Spanish, Graduated 1991

University of Valladolid, Valladolid, Spain six month study abroad program, 1989

SKILLS & QUALIFICATIONS

• High-energy, positive team player with an excellent work ethic, flexible and dependable

• Passion for working with people and providing superior service

• Quick learner with ability to thrive in high pressure environments

• Resourceful and driven with exceptional written and oral communication skills

• Extremely skilled article and content writer with the ability to write on a variety of topics (a

collection of blog articles and other written work can be found at

http://www.pinterest.com/denadasilva/my-blog-articles-posts)

• Skilled marketing and advertising copywriter with editing and proofreading experience

• Excellent computer and Internet research skills; well-versed and engaged in social media channels

• Advanced proficiency in Spanish

• Certificate in English Language Teaching to Adults (CELTA), IHRM Aug 2008

• Certified International English Language Testing System (IELTS) Speaking Examiner, since Feb

2011

Page 2

Dena DaSilva

• Certified Cambridge English Exams, Speaking Examiner since May 2010

REFERENCES

Furnished upon request.

Page 3

Contact this candidate