Hope Uyeda
Phone: 289-***-****
********@*****.***
Objective
I am a marketing and sales professional with proven management skills
seeking to advance my career.
Education
Sheridan College
2005-2008
Advanced diploma in Advertising
Summary of Qualifications
I am a natural leader with strong interpersonal, communication and
organizational abilities helping me to coordinate unique sales and
marketing campaigns. I have experience managing marketing campaigns,
organizing events, and building relationships with various media outlets,
clients, and the general public.
Core Competencies:
. Data and Analytics
. Excellent oral and written communication skills
. Great at time management/multi tasking
. Strong knowledge of the printing process
. Exceptional presentation skills
Software Skills
. MS Office
. Ecommerce
. Streamline
. Business Vision
. FTP
Employment History
Bond Brand Loyalty
Account Coordinator April
2014 - Present
On the IBM team I carry out the duties of a Marketing Resource Manager.
These include:
. Deliver marketing service to support one of IBM's North American
channel incentive marketing program
. Services and support include marketing consultation to IBM's B2B
channel partners, campaign planning execution, reporting analysis, IBM
event management support and co-marketing program management
. Collaborate with our clients and IBM stakeholders to build and foster
relationships that contribute to achieving IBM's business and
financial goals
KAR Industrial Inc
Marketing Coordinator Sept 2011 -
Sept 2013
Assistant Marketing Manager
Sept 2013 - Apr 2014
. Developed, managed and executed all marketing projects including
flyers, promotions, online
content and POP displays for KAR, two sister companies, and US division
. Tracked and managed marketing budget and a detailed outline of
marketing efforts
. Created and analyzed multiple sales dashboards to assist CEO in
financial decisions
. Communicated objectives and strategy to creative department
. Coordinated all steps of the print production process
. Directed purchasing when new promotions are upcoming to balance
inventory
. Coordinated and enforced creative and media deadlines
. Assisted with Buying Group program
. Managed monthly sales reports
. Revamped website, and developed Ecommerce portion
. Analysed target markets and developed appropriate media schedules
. Organized and executed trade shows
. Coordinated and prepared sales meetings
. Ordered and distributed vendor literature
Key Achievements:
. Developed sales flyer process which sped production up by 40%.
. Created and executed Tap and Drill Chart program
. Managed and developed Ecommerce website
R.E. Morrison Equipment
2010 - August 2011
Sales and Marketing Coordinator
. Executed all marketing efforts including mailers, magazine
advertising, and brochures
. Tracked and managed marketing budget and a detailed outline of
marketing efforts
. Coordinated and enforced creative and media deadlines
. Liaised with the media and researched in order to issue a press
release
. Created weekly sales reports
. Developed customer promotions and evaluated for effectiveness
. Analyzed target markets, and developed appropriate media schedules
. Managed and coordinated Google Ad words
. Organized and executed trade shows
. Created follow up and target lists for Inside Sales
. Managed and updated websites
. Assisted president with all presentations, correspondence, and travel
arrangements
. Customer service contact for all product related inquiries
. Ensure ISO 9001 certification standards are met
Key Achievements:
. Created a mailer with a unique product that increased filter sales by
5%.
. Developed a service reminder database that increased service revenue
by 20%.
. Created a back-order check schedule that decreased late orders
shipping by 10%.