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Marketing Management

Location:
Milford, CT
Posted:
September 23, 2014

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Resume:

G re g o ry W . P a ssik

New York, N.Y.

(***)

641-

**** ****.******@*****.***

Education

The University of St Andrews, Scotland, U.K. September 2013 November 2014

Masters Candidate, Business Management

Dissertation: Ethical Practices within the Client-Ad Agency Relationship: A qualitative Study of Practitioners

The School Of Visual Arts, New York, N.Y. September 2009 May 2013

BFA, Film Producing, with a concentration in Advertising

Thesis: Cardiovascular Diseases in Emerging Nations: A Future Pandemic

Professional Experience

DraftFCB, New York, N.Y. June 2013 August 2013

Pipeline Intern

Was part of a team tasked to develop a campaign including insight, strategy, creative concepts and executions of

ideas to present to the FDA for the launch of new anti-smoking ads

• Worked as an associate producer for these new campaigns; responsibilities included, coordinating client meetings,

staffing appropriate talent, progress reports and facilities management

Selected Special Clients:

• Green Mountain Coffee, Novartis, The Food & Drug Administration and SeaWorld

Hearts Around the World, New York, N.Y. December 2010 April 2013

Advertising Director

Conducted industry research in advertising methods for ways to increase donations beyond core market

Developed new advertising strategy incorporating more media to be used across social networks

Spearheaded new campaign by traveling with the organization’s doctors in third world countries

Responsible for overseeing all aspects of the production, development and subsequent quality of the projects

associated with the new advertising campaign by working closely with freelancers and specialists

Selected Special Projects:

• Traveled to Nairobi, Kenya in February 2011 to shoot a promotional advertisement focused on newly forming health

obstacles in Africa with a team of cardiologists and surgeons

• Traveled to Beijing and Dalian, China in April 2012 to shoot a promotional advertisement focused on delivering

healthcare in the developing world with the organization’s founder

Free Agent Media, New York, N.Y. May 2012 August 2012

Media Buying Intern

Worked with buyers to determine the best value on advertising space to achieve growth in new markets for the

Internet based travel website, Travelsquire.com

Conducted research and tracked money spent on advertising space for magazines such as Interiors, Chilled, The

Robin Report and The Art Institute of Chicago Magazine

Entertainment, Research & Marketing, New York, N.Y. January 2011 August 2011

Marketing Intern

Worked directly with the analytics department to conduct data-driven reports based on market research

Executed focus groups for film, T.V. and theater productions

Interests/ Activities

European and American History, Current Events, Globalization and Foreign Films

Golf, Antique Car Restoration, Travel and Cooking



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