G re g o ry W . P a ssik
New York, N.Y.
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Education
The University of St Andrews, Scotland, U.K. September 2013 November 2014
Masters Candidate, Business Management
Dissertation: Ethical Practices within the Client-Ad Agency Relationship: A qualitative Study of Practitioners
The School Of Visual Arts, New York, N.Y. September 2009 May 2013
BFA, Film Producing, with a concentration in Advertising
Thesis: Cardiovascular Diseases in Emerging Nations: A Future Pandemic
Professional Experience
DraftFCB, New York, N.Y. June 2013 August 2013
Pipeline Intern
Was part of a team tasked to develop a campaign including insight, strategy, creative concepts and executions of
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ideas to present to the FDA for the launch of new anti-smoking ads
• Worked as an associate producer for these new campaigns; responsibilities included, coordinating client meetings,
staffing appropriate talent, progress reports and facilities management
Selected Special Clients:
• Green Mountain Coffee, Novartis, The Food & Drug Administration and SeaWorld
Hearts Around the World, New York, N.Y. December 2010 April 2013
Advertising Director
Conducted industry research in advertising methods for ways to increase donations beyond core market
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Developed new advertising strategy incorporating more media to be used across social networks
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Spearheaded new campaign by traveling with the organization’s doctors in third world countries
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Responsible for overseeing all aspects of the production, development and subsequent quality of the projects
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associated with the new advertising campaign by working closely with freelancers and specialists
Selected Special Projects:
• Traveled to Nairobi, Kenya in February 2011 to shoot a promotional advertisement focused on newly forming health
obstacles in Africa with a team of cardiologists and surgeons
• Traveled to Beijing and Dalian, China in April 2012 to shoot a promotional advertisement focused on delivering
healthcare in the developing world with the organization’s founder
Free Agent Media, New York, N.Y. May 2012 August 2012
Media Buying Intern
Worked with buyers to determine the best value on advertising space to achieve growth in new markets for the
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Internet based travel website, Travelsquire.com
Conducted research and tracked money spent on advertising space for magazines such as Interiors, Chilled, The
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Robin Report and The Art Institute of Chicago Magazine
Entertainment, Research & Marketing, New York, N.Y. January 2011 August 2011
Marketing Intern
Worked directly with the analytics department to conduct data-driven reports based on market research
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Executed focus groups for film, T.V. and theater productions
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Interests/ Activities
European and American History, Current Events, Globalization and Foreign Films
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Golf, Antique Car Restoration, Travel and Cooking
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