Marketing Sales

JOYLANI

Forward-thinking industry leader with progressive experience in developing and executing strategic

marketing plans to drive organizational goals while cultivating an environment of excellence. Adept at

balancing priorities and combining “big picture” vision with day-to-day policies. Collaborative leadership,

supplying a balanced mix of creative vision, analytical and technical expertise.

Candidate differentiators include: a highly-developed understanding of sales/marketing, corporate

messaging, digital and traditional marketing, collateral material development, and client engagement that

enables successful market strategy planning with a keen focus on profitability and revenue growth.

Key Areas of Strength:

Strategic Planning & Marketing Teambuilding & Leadership

Collateral Material Development Cross-Functional Collaboration

Campaign Design & Development Client Relations Management

Education & Technical Proficiencies

Candidate for Graphic Design Certification Current

City College San Francisco

Bachelor of Science, Marketing & Finance 2006

San Francisco State University

Advanced Expertise in: Windows PC, Mac OSX, MS Office Word, Excel, PowerPoint, Access, Front Page,

Outlook, Omniture, Adobe Creative Suite, Acrobat, InDesign, Photoshop, Flash, Lotus Notes, Peach

Tree, Salesforce, QuickBooks, 10-key by Touch, Java, Visual Basic 6.0, HTML, Unix, Real World, Google

Adwords, Google Docs, SEO, and SEM.

Professional Summary

Marketing Coordinator (part time) 2013 – Present

RDNA Financial South San Francisco, CA

As Marketing Coordinator, I develop effective marketing collaterals that convey the company the message

while generating revenues. Strategies include:

Develop marketing collateral (presentations, brochures, direct mail and email releases,

newsletters) and coordinate the execution of proposal materials.

Collaborate with brokers to develop client-oriented interpretations and graphics of market trends

and other sales aids as requested.

Conduct targeted marketing campaigns via mail and e-mail.

Produce informational fact sheets, marketing packages and arrange all mail-outs and fax-outs of

information.

PROFESSIONAL EXPERIENCE CONTINUED

Design and develop marketing files and compliance documentation.

Continued

JOYLANI

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Professional Summary

Marketing Analyst Technical Sales 2007 – 2013

Eureka Chemical Incorporated South San Francisco, CA

As Marketing Analyst & Technical Sales, I m anaged the development of creative assets for all sales

marketing programs including online and offline campaigns, sales presentation materials, event marketing

deliverables, and promotional video. Strategies included:

Directed all marketing and AD concepts/materials.

Orchestrated social media circles for companies, managed ad campaigns and maintained all

updates for the company website.

Developed and implemented Social Media Optimization (SMO) strategies to include utilization of

social and professional networking sites.

Designed and executed Pay-Per-Click (PPC) strategies, to include ongoing optimization and

management of pay per click marketing campaigns.

Created and administered all email marketing strategies to include, but not limited to: market

identification, lead generation, email marketing lists development, content creation, corporate

messaging and email marketing campaign deployment.

Managed development and refinement of sales enablement tools including new presentation

formats, core pitches, brand videos, collateral, customer newsletters, client/agency promotions.

Provided direct oversight to technical sales/marketing division.

Attended and participated in monthly trade-shows and industry events within the United States to

market product.

Created various marketing collaterals i.e. flyers, ads, brochures, booth displays, graphics, and

multimedia videos.

Spearheaded the company’s social media marketing initiatives encompassing successfully

utilizing Twitter, Facebook, LinkedIn and Ning.

Marketing Coordinator Loan Processor 2003 – 2007

Nation Home Finance San Jose, CA

© Copyright 2003 CareerPerfect.com

As Marketing Coordinator & Loan Processor, I was largely responsible for ordering appraisals, processing

loans, and contacting lenders for approval reviewing and documenting Verifications. Additionally, I

performed a variety of client services by way of procuring Purchase contracts and Addendums, Payoff

Statements, Title Reports and Home Owners Insurance Declarations Pages. Strategies included:

Liaised with mortgage consultants, Managers, and Escrow Officers to satisfy all PTD & PTF

conditions to ensure a timely loan closure.

Produced marketing brochures, and collateral for all escrow offers.

Uploaded loan documents online using DO and DU for different lenders (Countrywide, Bank of

America, Wells Fargo).

Accurately prepared business proposals and presentations.

Updated all website content and provided essential support in creating marketing ads.

Additional Work Related Experience

Senior Financial Service Representative 2001 – 2003

Downey Savings & Loan South San Francisco, CA

References furnished upon request

415-***-**** ***.*.*****@*****.***

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